Global Web Analytics Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2023 –2029 |
 Market Size (Base Year) |
|
 Market Size (Forecast Year) |
USD 25.25 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球网络分析市场，按解决方案（搜索引擎跟踪和排名、热图分析、营销自动化、基于行为的定位等）、服务（专业服务以及支持和维护）、部署类型（按需和本地）、应用程序（社交媒体管理、定位和行为分析、展示广告优化、多渠道活动分析、性能监控等）、垂直行业（零售和消费品、BFSI、政府、旅游和酒店、媒体和娱乐、医疗保健和生命科学、电信和 IT 等）、国家（美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、法国、意大利、英国、比利时、西班牙、俄罗斯、土耳其、荷兰、瑞士、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、阿联酋、沙特阿拉伯、埃及、南非、以色列、中东和非洲其他地区）划分的行业趋势和预测到 2029 年
网络分析市场的市场分析和见解
互联网普及率激增（尤其是在发展中经济体）、对提高组织绩效的关注度不断提高以及中小型企业的不断增加是网络分析市场增长的主要因素。Data Bridge Market Research 分析称，在 2022-2029 年的预测期内，网络分析市场的复合年增长率将达到 18.00%。因此，到 2029 年，网络分析市场价值将达到 166.2 亿美元。
分析是一种发现、解释、分析和传达统计数据和数据的系统。网站分析是一种系统，公司使用它来优化他们的网页，从而吸引越来越多的流量到他们的网站。
简化业务运营和提高业务效率的需求不断增长将成为市场增长的主要驱动因素。组织数据量的激增、特别是发展中经济体中小型企业数量的增加、各垂直行业网站数据收集、分析和可视化需求的增加以及印度和中国等发展中经济体 IT 行业的加强将进一步促进市场的增长。云服务部署的增加以及银行、金融服务和保险 (BFSI) 需求的增长是推动市场增长的其他一些因素。
然而，欠发达和发展中经济体缺乏熟练劳动力和技术专长将成为市场增长的制约因素。此外，日益增长的数据安全和隐私问题以及政府对数据安全和隐私的严格监管将再次阻碍市场增长率。落后经济体缺乏强大的基础设施也将阻碍市场增长率。
This web analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on web analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Web Analytics Market Scope and Market Size
The web analytics market is segmented on the basis of solution, service, deployment type, application and vertical. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- On the basis of solution, the web analytics market is segmented into search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting and others.
- Based on service, the web analytics market is segmented into professional services and support and maintenance.
- Based on deployment type, the web analytics market is segmented into on-demand and on-premises.
- Based on application, the web analytics market is segmented into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, performance monitoring and others.
- Based on vertical, the web analytics market is segmented into retail and consumer goods, BFSI, government, travel and hospitality, media and entertainment, healthcare and life sciences, telecommunication and IT, and others.
Web Analytics Market Country Level Analysis
The web analytics market is analysed and market size, volume information is provided by country, solution, service, deployment type, application and vertical as referenced above.
The countries covered in the web analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
北美在网络分析市场占据主导地位，由于该地区的 IT 基础设施非常发达，采用云和物联网技术的人数不断增加，分析解决方案的实施率也很高，因此在预测期内，其主导地位将继续保持。亚太地区在预测期内将继续实现大幅增长，并将获得最高的复合年增长率。这是因为分析外包活动的数量不断增加，各个终端用户行业对分析解决方案的采用也越来越多。
网络分析市场报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。消费量、生产地点和数量、进出口分析、价格趋势分析、原材料成本、下游和上游价值链分析等数据点是用于预测单个国家市场情景的一些主要指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀少的竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和网络分析市场份额分析
网络分析市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对网络分析市场的关注有关。
网络分析市场的一些主要参与者包括 IBM、Oracle、Microsoft、SAP、Genetec Inc.、INRIX、Teletrac Navman US Ltd、Inseego Corp.、PROCON ANALYTICS.、IMS Software, Inc.、CloudMade、The Infinova Group.、Azuga.、Noregon.、Acerta Analytics Solutions, Inc.、KEDACOM、Xevo、AGNIK LLC.、Plotly.、Inquiron 和 Hewlett Packard Enterprise Development LP 等。
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
