全球可洗记号笔市场 – 行业趋势及 2031 年预测

可洗记号笔市场分析和规模

可洗记号笔市场正凭借无毒、鲜艳的墨水和环保材料不断发展。最新方法包括可再填充设计和增强的织物可洗性。持久墨水配方等技术创新正在推动增长。学校和家长对安全、易于清洁的美术用品的需求不断增加，推动了市场扩张，确保了稳定的增长和持续的产品开发。

2023 年全球可洗记号笔市场规模为 3.8775 亿美元，预计到 2031 年将达到 5.0666 亿美元，2024 年至 2031 年预测期内的复合年增长率为 3.40%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。

报告范围和市场细分

市场定义

Washable markers are drawing tools with ink that easily washes off skin, clothes, and most surfaces. They are designed for children, allowing creative play without permanent stains. The ink is typically water-based, non-toxic, and comes in a variety of vibrant colors. These markers are popular in educational settings and for at-home arts and crafts activities.

Washable Markers Market Dynamics

Drivers

• Rising Demand for Safe and Non-Toxic Products

The rising demand for safe and non-toxic products is driving the washable markers market. Parents and educational institutions prioritize safety for children, choosing washable markers for their non-toxic and easy-to-clean properties. For instance, Crayola's washable markers, which are formulated to wash easily from skin and most clothing, have become a popular choice in schools, highlighting the market's growth due to safety concerns and ease of use.

• Increasing Use in Schools and Educational Institutions

Increasing use in schools and educational institutions drives the washable markers market as these markers ensure easy cleanup, reducing maintenance costs and maintaining a clean environment for students. For instance, a primary school that switched to washable markers saw a significant reduction in janitorial expenses and classroom disruptions due to accidental ink spills, making washable markers a practical and economical choice for educational settings.

Opportunities

• Growing Popularity of Arts and Crafts

The rising interest in arts and crafts among children and adults is boosting the popularity of washable markers. Their versatility and ease of use make them ideal for various creative projects. For instance, during a crafting workshop, participants of all ages can use washable markers to decorate items without worrying about stains. This growing trend creates significant opportunities for market expansion, as consumers seek convenient and reliable tools for artistic expression.

• Parental Preference for Hassle-Free Cleanup

The parental preference for hassle-free cleanup drives the growth of the washable markers market, as these products offer easy removal from walls, clothing, and skin. For instance, brands such as Crayola have developed markers that wash off with water and mild soap, eliminating stains without leaving residues. This convenience not only enhances user experience but also expands market opportunities by meeting the practical needs of busy parents and caregivers.

 Restraints/Challenges

• Distribution and Shelf Space Challenges

Distribution and shelf space challenges severely limit the visibility and availability of washable markers in retail outlets, hindering market penetration. With competing art supplies occupying prime shelf space, washable markers struggle to reach their target consumers. This constraint exacerbates market challenges by reducing consumer exposure and access to these products, impacting overall sales potential and market growth.

• Perception of Inferior Quality

Perceptions of washable markers being inferior in color vibrancy and durability compared to permanent markers can hinder their adoption in various consumer segments. This perception often leads to consumers opting for alternatives perceived to offer better quality and longevity in artistic and professional applications, impacting the market's growth potential. Addressing these perceptions is crucial for manufacturers to effectively position washable markers in the competitive art supplies market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In August 2023, Crayola launched a dedicated studio section focused on creating family-oriented content for children. Victoria Lozano, Executive VP of Marketing, leads this new department, aiming to enrich the brand's engagement with young audiences through creative initiatives and digital content
• 2021 年 4 月，Bic 推出了 ReVolution 系列，这是一款可持续文具系列，由 50% 以上的再生塑料制成。这个环保系列包括自动铅笔、修正带、圆珠笔和凝胶笔以及永久性记号笔。所有包装材料（包括纸板）均完全由再生材料制作而成，支持 Bic 对环境责任的承诺

可洗记号笔市场范围

市场根据类型、功能、应用和产品类型进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

类型

• 半可清洗
• 超洁净可水洗
• 自我消失

 功能

• 可再水化
• 无毒
• 多表面
• 香味

 应用

• 儿童使用
• 教育部门
• 官方目的
• 其他的

 产品类型

• 基本可洗记号笔
• 超级耐洗记号笔

可洗记号笔市场区域分析/见解

对市场进行分析，并按上述类型、功能、应用和产品类型提供市场规模洞察和趋势。

市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区（APAC）的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲（MEA）的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。

受学校、家庭和企业部门需求增长的推动，北美有望主导可洗记号笔市场。早期采用增强型文具产品和可支配收入增加进一步促进了该地区的增长。

亚太地区可洗记号笔市场预计将出现大幅增长，这得益于生活水平的提高、人均收入的增加、政府对教育基础设施的支出以及企业办公室和培训课程需求的不断增长。这些因素有助于该地区市场强劲扩张。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及由于来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和可洗记号笔市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• FILA - Fabbrica Italiana Lapis ed Affini SpA（意大利）
• BIC USA INC.（法国）
• Newell Brands（美国）
• 辉柏嘉（德国）
• Liqui-Mark（美国）
• Drimark（美国）
• 卢克索（印度）
• 绘儿乐 (美国)
• Nygala Corp.（美国）
• 美泰（加拿大）
• Do-A-Dot Art！（美国）
• Carioca SpA（意大利）
•  普朗和迪克森提康德罗加号（美国）

SKU-28849