Global Video On Demand Vod Service Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2022 –2029 |
 Market Size (Base Year) |
USD 55.99 Billion |
 Market Size (Forecast Year) |
USD 120.02 Billion |
 CAGR |
% |
| Major Markets Players |
全球视频点播 (VOD) 服务市场，按交付技术（准视频点播 (NVOD)、订阅视频点播 (SVOD)、交易视频点播 (TVOD)、其他）、应用（娱乐、教育和培训、网络视频亭、在线商务、数字图书馆、其他）、垂直行业（医疗保健、制造业、学术界和政府、消费品和零售、酒店和旅游业、电信和 IT、媒体和娱乐、运输和物流、银行、金融服务和保险 (BFSI)、其他）、所用设备（移动设备、个人电脑、平板电脑、电视）划分 – 行业趋势和预测到 2029 年
市场分析和规模
随着时间的推移，消费者的流媒体选择发生了巨大变化。人们对视频内容的需求源于其允许观众安排时间的灵活性、改进的流媒体质量以及可用的各种订阅选项。他们经常与其他技术参与者合作，以增强整个观看体验。这些现象塑造了视频点播 (VOD) 服务市场的轮廓。对于视频点播 (VOD) 服务市场中的公司而言，OTT 平台的快速增长，尤其是在千禧一代和 Z 世代中，在可靠且负担得起的互联网连接的支持下，刺激了新收入来源的发展。
2021 年全球视频点播 (VOD) 服务市场价值为 559.9 亿美元，预计到 2029 年将达到 1200.2 亿美元，在 2022-2029 年预测期内的复合年增长率为 10.00%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2022 至 2029 年 |
|
基准年 |
2021 |
|
历史岁月 |
2020（可定制为 2014 - 2019） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
交付技术（准视频点播 (NVOD)、订阅视频点播 (SVOD)、交易视频点播 (TVOD)、其他）、应用（娱乐、教育和培训、网络视频亭、在线商务、数字图书馆、其他）、垂直行业（医疗保健、制造业、学术界和政府、消费品和零售、酒店和旅游业、电信和 IT、媒体和娱乐、运输和物流、银行、金融服务和保险 (BFSI)、其他）、所用设备（移动设备、个人电脑、平板电脑、电视） |
|
覆盖国家 |
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa |
|
Market Players Covered |
Netflix (U.S.), Amazon Inc., (U.S.), Google Inc., (U.S.), Akamai Technologies (U.S.), YouTube (U.S.), Apple Inc., (U.S.), Home Box Office, Inc. (U.S.), Cisco Systems, Inc. (U.S.), Roku Inc., (U.S.), iNDIEFLIX Group Inc (U.S.), Fandango (U.S.), Hulu, LLC (U.S.), Comcast (U.S.), Huawei Technologies Co., Ltd. (China), Fujitsu (Japan), CenturyLink (U.S.) Muvi LLC (U.S.), and Vubiquity, inc. (U.S.) |
|
Market Opportunities |
|
Market Definition
The video on demand (VOD) services basically allows users to choose and access video content on display devices including smart TVs, tablets, smartphones, game consoles, and others at a convenient time, or "on demand." Such content is transmitted by VOD providers using a real-time streaming protocol. OTT, IPTV, cable television, and direct home television offer these services.
Video on Demand (VOD) Service Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Burgeoning Use of Smart Devices and Rising Mobile Data Subscriptions
Increasingly common smart devices like tablets, smartphones and laptops, and consumer preference for having access to a variety of intriguing entertainment options whenever and wherever they choose, have made it more convenient for people to watch media material. Additionally, the global market for video on demand is growing as a result of improving affordability, the introduction of high-speed internet connections, and increased usage of these connections and services. Additionally, rising mobile data subscriptions, increased use of high-speed data networks, and the advent of cutting-edge functionalities in smartphones and tablets are some of the major drivers expected to propel the worldwide video on demand market over the forecast period.
Additionally, the prevalence of flexibility and ease of use offering seamless customer experience is estimated to boost the overall market’s growth. Also, the increase in live streaming of various events to avoid mass gatherings, the growing prevalence of local players, and the film studios coupled with the high preferences towards online steaming services over traditional are anticipated to bolster the overall market’s growth rate.
Opportunities
- Surge in Usage of Analytics And The Mergers
The rising usage of analytics and artificial intelligence is estimated to generate lucrative opportunities for the market, which will further expand the video on demand (VOD) service market's growth rate in the future. Additionally, the mergers with local producers and film studios across regions for the subscription video on demand (VOD) service model further offer numerous growth opportunities within the market.
Restraints/Challenges
- High Cost
The video on demand (VOD) services are very expensive, further derailing the overall market’s growth. Therefore, the high cost associated with video content creation is further expected to obstruct market growth over the forecast period.
- Privacy and Disagreements Issues
The market restraining factors for the expansion of video on demand (VOD) in the aforementioned anticipated timeframe are likely to be the escalating dangers to the privacy of video content and disagreements between producers and aggregators regarding licensed business models.
- Complex Regulatory Framework
The video on demand (VOD) service market’s growth rate will be further slowed down by complex government regulatory framework and licensing regime as they are time taking procedure. The complex regulatory framework is therefore estimated to be significant challenge for the video on demand (VOD) service market over the forecast period.
This video on demand (VOD) service market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video on demand (VOD) service market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Video on Demand (VOD) Service Market
The video on demand (VOD) service market was immensely impacted by the outbreak of COVID-19, as the movie theatres and other screening locations worldwide have been closed for an extended period. Various governments around the world took this action to halt the spread of the deadly virus. As a result, throughout the epidemic and the ensuing lockdowns, there was an unanticipated increase in the amount of entertainment content seen online. Sales of the on-demand and subscription-based streaming services increased as more individuals chose to stay at home. This gave the global video on demand market's competitor’s prospects for exponential growth.
新冠疫情提高了消费者和政府对先进网络的价值和应用的认识，包括基于增强现实和虚拟现实的教育、先进的远程医疗和远程就业。得益于 5G 趋势、移动普及率的提高以及通过固定无线接入 (FWA) 改善的高速宽带互联网连接，视频点播服务使个人更容易享受娱乐。由于疫情焦虑，他们经历了一段漫长的社交隔离期，这让他们松了一口气。
最新动态
- 2020 年 6 月，该公司推出了一项多方面的概念，使客户能够自信地重返流动影院。借助这款新软件，Fandango 现在能够激活其所有数字资产，包括 YouTube 上的 Movieclips 和其营销渠道的有效性。随着这款产品的推出，Fandango 的粉丝群将不断扩大，这也将为该公司带来更大的客户群。
- 2020 年 4 月，Synamedia 与 Google Cloud 联手扩展其视频网络产品组合并提供新的 OOT 解决方案。通过这种合作关系解决客户对 OTT 服务的问题，Synamedia 可以最大限度地提高性能，同时最大限度地提高可扩展性并削减开支。这种合作关系的一个主要好处是，它使两家公司能够整合机器学习和人工智能，通过为用户生成引人入胜的内容来增强客户体验。
全球视频点播（VOD）服务市场范围
视频点播 (VOD) 服务市场根据交付技术、所用设备、应用和垂直行业进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
配送技术
- 准视频点播 (NVOD)
- 订阅视频点播 (SVOD)
- 交易型视频点播 (TVOD)
- 其他的
应用
- 娱乐
- 教育和培训
- 网络视频亭
- 网上商务
- 数字图书馆
- 其他的
垂直行业
- 卫生保健
- 制造业
- 学术界和政府
- 消费品和零售
- 酒店与旅游
- 电信和 IT
- 媒体和娱乐
- 运输和物流
- 银行业
- 金融服务与保险（BFSI）
- 其他的
使用的设备
- 移动的
- 件
- 平板电脑
- 电视
视频点播 (VOD) 服务市场区域分析/见解
对视频点播 (VOD) 服务市场进行了分析，并按国家、交付技术、使用的设备、应用和垂直行业提供了市场规模洞察和趋势。
视频点播（VOD）服务市场报告涵盖的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区（APAC）的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区、中东和非洲（MEA）的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。
北美在视频点播 (VOD) 服务市场占据主导地位，因为该地区的服务提供商日益普及。此外，预计在预测期内，对点播视频消费的需求不断增长，将进一步加速该市场的扩张。
由于该地区对按次付费节目和电影的需求不断增长，预计亚太地区将在 2022 年至 2029 年的预测期内出现显着增长。此外，对在线流媒体服务的日益增长的偏好进一步估计将在预测期内推动该地区的增长率。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和视频点播 (VOD) 服务市场份额分析
视频点播 (VOD) 服务市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对视频点播 (VOD) 服务市场的关注有关。
视频点播 (VOD) 服务市场的一些主要参与者包括
- Netflix（美国）
- 亚马逊公司（美国）
- Google Inc.，（美国）
- Akamai 技术公司（美国）
- YouTube（美国）、Apple Inc.（美国）
- Home Box Office, Inc.（美国）
- 思科系统公司（美国）
- Roku Inc.，（美国）
- iNDIEFLIX Group Inc（美国）
- 凡丹戈（美国）
- Hulu, LLC（美国）
- 康卡斯特（美国）
- 华为技术有限公司 (中国)
- 富士通（日本）
- CenturyLink（美国）
- Muvi LLC（美国）
- Vubiquity, inc.（美国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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