Global Video On Demand Vod Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2022 –2029 |
 Market Size (Base Year) |
USD 54.16 Billion |
 Market Size (Forecast Year) |
USD 203.60 Billion |
 CAGR |
% |
| Major Markets Players |
全球视频点播 (VOD) 市场，按组件（解决方案、服务）、交付技术（准视频点播 (NVOD)、订阅视频点播 (SVOD)、交易视频点播 (TVOD)、其他）、应用（娱乐、教育和培训、网络视频亭、在线商务、数字图书馆、其他）、垂直行业（医疗保健、制造业、学术界和政府、消费品和零售、酒店和旅游、电信和 IT、媒体和娱乐、运输和物流、银行、金融服务和保险 (BFSI)、其他）、所用设备（移动设备、个人电脑、平板电脑、电视）划分 – 行业趋势和预测到 2029 年。
视频点播 (VOD) 市场分析和规模
消费者的流媒体偏好发生了重大变化。多种订阅选项的可用性、增强的流媒体质量以及观众可以自由安排时间，这些都促进了视频内容的流行。为了改善整体观看体验，他们通常与其他技术参与者合作。所有这些事件都在影响视频点播 (VOD) 服务市场的整体形态。OTT 平台的快速扩张，尤其是在千禧一代和 Z 世代中，在可靠且价格合理的互联网连接的支持下，鼓励了视频点播 (VOD) 领域的企业开发新的收入来源。
2021 年全球视频点播 (VOD) 市场价值为 541.6 亿美元，预计到 2029 年将达到 2036 亿美元，在 2022-2029 年预测期内的复合年增长率为 18.00%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
视频点播 (VOD) 市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2022 至 2029 年 |
|
基准年 |
2021 |
|
历史岁月 |
2020（可定制为 2014 - 2019） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
组件（解决方案、服务）、交付技术（准视频点播 (NVOD)、订阅视频点播 (SVOD)、交易视频点播 (TVOD)、其他）、应用（娱乐、教育和培训、网络视频亭、在线商务、数字图书馆、其他）、垂直行业（医疗保健、制造业、学术界和政府、消费品和零售、酒店和旅游、电信和 IT、媒体和娱乐、运输和物流、银行、金融服务和保险 (BFSI)、其他）、使用的设备（移动设备、个人电脑、平板电脑、电视） |
|
覆盖国家 |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
|
Market Players Covered |
Netflix (U.S.), Amazon Inc., (U.S.), Google Inc., (U.S.), Akamai Technologies (U.S.), YouTube (U.S.), Apple Inc., (U.S.), Home Box Office, Inc. (U.S.), Cisco Systems, Inc. (U.S.), Roku Inc., (U.S.), iNDIEFLIX Group Inc (U.S.), Fandango (U.S.), Hulu, LLC (U.S.), Comcast (U.S.), Huawei Technologies Co., Ltd. (China), Fujitsu (Japan), CenturyLink (U.S.) Muvi LLC (U.S.), and Vubiquity, inc. (U.S.) |
|
Market Opportunities |
|
Market Definition
A shock overload device called a video on demand (VOD) or impact monitor detects whether a shock or impact has happened and sounds an alarm. Video on demand (VOD)s are mostly used in the automobile industry to detect the effects of forced entrance on vehicle bodies since they are simple to install, easy to use, require no external power, and provide an effective response at mid-range to higher frequencies. These sensors are utilized in "smart houses," where an alert is set off by any intrusion, no matter how tiny, and the alarm output may be viewed on a laptop or smartphone.
Video on Demand (VOD) Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Burgeoning Use of Smart Devices and Rising Mobile Data Subscriptions
It is now easier for people to watch media content because to the rise in popularity of smart devices like tablets, smartphones and laptops as well as consumer demand for having access to a wide range of exciting entertainment alternatives whenever and wherever they choose. Furthermore, as a result of rising affordability, the availability of high-speed internet connections, and the rise in utilization of these connections and services, the market for video on demand is expanding globally. Additional key factors anticipated to fuel the global video on demand market over the forecast period include rising mobile data subscriptions, greater use of high-speed data networks, and the introduction of cutting-edge capabilities in smartphones and tablets.
- Mounting Popularity of Video on Demand Platforms
Streaming service providers today offer video on demand, which enables customers to select videos from the catalogue and watch them whenever and as frequently as they prefer. Additionally, the users can feel free as there are no such contractual responsibilities with video on demand. Moreover, customers who choose video on demand have access to a variety of subscription options. Each option is still less expensive than a regular subscription, giving them more value for their money and acting as a major driver of the market's expansion.
Furthermore, the factors such as prevalence of flexibility and ease of use, which offer seamless customer experiences will accelerate the overall market expansion during the forecast period. Additionally, the growing popularity of local players and movie studios, and the high preference for online streaming services over conventional is anticipated to drive the growth rate of the video on demand (VOD) market. The rise in live streaming of various events to prevent large crowds will further positively impact the market's growth rate during the forecast period.
Opportunities
- Implementation of Technologies
The implementation of artificial intelligence (AI) and machine learning algorithms are estimated to generate lucrative opportunities for the market, which will further expand the video on demand (VOD) service market's growth rate over the forecast period. Organizations have benefited from this by being able to identify the interests of their audiences and offer customized content suggestions to keep them interested. As a result, these AI-based platforms provide highly tailored experiences by showing users material that specifically matches their preferences.
- Innovations and Development
The new and cutting-edge ways to provide high-quality entertainment to movie and TV viewers on video on demand platforms is estimated to offer growth opportunities for the market, which will further expand the video on demand (VOD) market's growth rate over the forecast period. For instance, a virtual reality headset app for the Oculus Go and Quest was released in September 2019 by the transactional video on-demand service Fandango Now. Along with more than 90,000 new release and archive movies, it will give users access to hundreds of 3D titles as well as next-day TV programming.
Restraints/Challenges
- Complex Regulatory Framework
The lengthy licensing requirements and complicated government regulations will further limit the expansion of the video on demand (VOD) sector. As a result, it is predicted that the market for video on demand (VOD) would face considerable hindrances during the course of the forecast.
- Increasing Content Piracy
The content piracy continues to be a significant barrier for content owners and broadcasters due to the possibility of digital storage for video content. Piracy has a significant influence on revenue with the unlawful downloading in the current environment of video streaming. For instance, it is estimated that by 2022, the cost of streaming TV episodes and films will total USD 51.6 billion worldwide. Video on demand market expansion is hampered by the ongoing challenge of content piracy in this area.
This video on demand (VOD) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video on demand (VOD) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Video on Demand (VOD) Market
The COVID-19 epidemic significantly impacted the video on demand (VOD) sector since movie theatres and other screening sites were forced to close for an extended period. Numerous nations took various measures all around the world to stop the spread of the deadly virus. As a result, there was an unexpected rise in the volume of entertainment content seen online throughout the pandemic and the accompanying lockdowns. As more people opted to stay at home, sales of on-demand and subscription-based streaming services soared. This provided competition in the worldwide video on demand market with opportunities for rapid expansion. The benefits and applications of advanced networking, such as augmented and virtual reality-based education, sophisticated telemedicine, and remote jobs, have been better understood by the public and the government because to COVID-19. Thanks to the 5G trend, rising mobile penetration, and better high-speed broadband internet connection via fixed wireless access, people can now more easily enjoy entertainment (FWA). As a result, the video on demand (VOD) market is estimated to have a positive impact during the COVID period due to increased internet penetration and growing demand for OTT platforms.
Recent Developments
- In June 2020, the business unveiled a multi-faceted concept that enables customers to confidently return to moving cinemas. With the help of this new software, Fandango is now able to activate all of its digital assets, including Movieclips on YouTube and the effectiveness of its marketing channels. Fandango's fan base will grow as a result of this product introduction, which will also result in a larger client base for the business.
- In April 2020, Synamedia joined forces with Google Cloud to expand its video network portfolio and offer a new OOT solution. By addressing client questions about OTT services through this relationship, Synamedia can maximise performance while maximising scalability and cutting expenses. A major benefit of this relationship is that it enables both businesses to incorporate machine learning and artificial intelligence, which enhances customer experience by generating compelling content for users.
Global Video on Demand (VOD) Market Scope
The video on demand (VOD) market is segmented on the basis of component, delivery technology, device used, application, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Solutions
- Services
Delivery Technology
- Near Video on Demand (NVOD)
- Subscription Video on Demand (SVOD)
- Transactional Video on Demand (TVOD)
- Others
Application
- Entertainment
- Education and Training
- Network Video Kiosks
- Online Commerce
- Digital Libraries
- Others
Industry Vertical
- Healthcare
- Manufacturing
- Academia and Government
- Consumer Goods and Retail
- Hospitality and Tourism
- Telecommunications and IT
- Media and Entertainment
- Transport and Logistics
- Banking
- Financial Services and Insurance (BFSI)
- Others
Device Used
- Mobile
- PCs
- Tablets
- TV
Video on Demand (VOD) Market Regional Analysis/Insights
The video on demand (VOD) market is analyzed and market size insights and trends are provided by country, component, delivery technology, device used, application, and industry vertical as referenced above.
The countries covered in the video on demand (VOD) market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the video on demand (VOD) market because of the increasing prevalence of service providers within the region from 2022 to 2029. Moreover, the rising demand for on demand video consumption is further estimated to accelerate the expansion over the forecast period.
Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the growing preferences towards online steaming services within the region. The rising demand for pay-per-view programs and movies is a significant contributor to the regional market expansion.
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和视频点播 (VOD) 市场份额分析
视频点播 (VOD) 市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对视频点播 (VOD) 市场的关注有关。
视频点播 (VOD) 市场的一些主要参与者包括
- Netflix（美国）
- 亚马逊公司（美国）
- Google Inc.，（美国）
- Akamai 技术公司（美国）
- YouTube（美国）
- Apple Inc.（美国）
- Home Box Office, Inc.（美国）
- 思科系统公司（美国）
- Roku Inc.，（美国）
- iNDIEFLIX Group Inc（美国）
- 凡丹戈（美国）
- Hulu, LLC（美国）
- 康卡斯特（美国）
- 华为技术有限公司 (中国)
- 富士通（日本）
- CenturyLink（美国）
- Muvi LLC（美国）
- Vubiquity, inc.（美国）
SKU-
Get online access to the report on the World's First Market Intelligence Cloud
- Interactive Data Analysis Dashboard
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
- Harness the Power of Benchmark Analysis for Comprehensive Competitor Tracking
研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
