Global Vegetable Puree Market – Industry Trends and Forecast to 2029

Global Vegetable Puree Market, By Type (Tomato, Carrot, Beetroot, Pumpkin, Peas, Spinach, Butternut Squash, Zucchini, Bell Pepper, Others), Category (Organic and Conventional), Application (Baby Nutrition, Beverages, Dairy and Frozen Desserts, Soups, Sauces, and Dressings and Others) – Industry Trends and Forecast to 2029

Market Analysis and Size

In the coming years, demand for vegetable puree will most likely be driven by a shift in customer preference for packaged convenience meals for cooking. Furthermore, the item's increasing use in a variety of food processing industries, such as bakery goods and beverages, is expected to drive the global vegetable puree market forward.

Data Bridge Market Research analyses that the vegetable puree market was valued at USD 11.851 billion in 2021 and is expected to reach the value of USD 17.38 billion by 2029, at a CAGR of 4.9% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Market Definition

Vegetable puree, also known as mash, is made from cooked vegetables that have been ground and pressed before being blended or sifted to achieve a liquid consistency or a creamy paste-like texture. Puree is a nutritious way to keep or consume the complete form of nutrition. It can be preserved and frozen for a longer period of time without losing its nutritional value. Purees are cooked or uncooked foods that are ground, mixed, and pressed into a soft, solid paste, typically fruits, vegetables, and beans.

Vegetable Puree Market Dynamics

Drivers

• Nutritional benefits of consuming vegetable puree as well rising number of neurological surgeries around the world

The nutritional benefits of consuming vegetable puree is the major factor driving the global market. Purees are high in nutrients and vitamins, and have a lower sugar content, which is one of the primary drivers of the vegetable puree market. Furthermore, vegetable puree is convenient for people who require a puree or liquid diet due to neurological surgeries or disorders.

• Growing application in baby food products as well as convenience offered by vegetable purees

With the increased use of baby food, the vegetable puree market is expanding rapidly. Couples who rely on healthy baby food on the market for their children are being impacted by a busy work life and a growing workforce. Growing use of vegetable puree in smoothies and other beverages also helps the vegetable puree market to grow. Furthermore, increased demand for vegetarian soup is propelling market growth.

Opportunity

Different vegetable purees contain different nutrients and can drive market growth by providing a variety of options. Vegetables puree are also a less expensive alternative to fresh vegetables, providing a boost to market development. The growing popularity of organic foods among health-conscious consumers is expected to fuel the organic vegetable puree market. Furthermore, there are numerous types of vegetable puree available in the market, expanding the market scope in the coming years.

Restraints

Certain people may find the vegetable puree unappealing in appearance and taste, limiting market growth. The Pureed Food industry's packaging and transportation challenges are expected to be a major challenge during the forecast period.

This vegetable puree market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the vegetable puree market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Vegetable Puree Market

The COVID-19 outbreak has put tremendous strain on the agricultural and food manufacturing industries. Several frontline workers, including doctors, nurses, other medical professionals, hygiene workers or sweepers, and others, are working hard to stop the spread of the novel coronavirus. Government agencies have advised citizens to eat a healthy and nutritious diet to combat the disease. This is expected to increase demand for vegetable puree, which promote the body's good health and optimal functioning by providing essential nutrients. Vegetable puree are necessary for the growth and repair of human cells and tissues. The longer shelf life provided by vegetable puree has benefited the market growth in the pandemic period.

Recent development

• In January 2020, Keytone Dairy launched its new SuperFood Frozen Purees range under its recently acquired Super Cubes brand. Puree flavours include mixed berries, mango, and banana.
• In April 2019 Dohler Group acquired a majority stake in Zucasa, a Spanish sweet fruit processor, Dohler will benefit from Zucasa's expertise in the production of fruit and vegetable juices, purees, and concentrates for food and beverages.

Global Vegetable Puree Market Scope

The vegetable puree market is segmented on the basis of type, category and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Tomato
• Carrot
• Beetroot
• Pumpkin
• Peas
• Spinach
• Butternut Squash
• Zucchini
• Bell Pepper
• Others

Category

• Organic
• Conventional

Application

• Baby Nutrition
• Beverages
• Dairy and Frozen Desserts
• Soups
• Sauces
• Dressings
• Others

Vegetable Puree Market Regional Analysis/Insights

The vegetable puree market is analysed and market size insights and trends are provided by country, type, category and application as referenced above.

The countries covered in the vegetable puree market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Russia, Turkey, Switzerland, Belgium, Netherlands, Denmark, Sweden, Poland, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Japan, Thailand, Indonesia, New Zealand, Vietnam, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, South Africa, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., and rest of the Middle East and Africa, Brazil, Argentina & rest of South America.

The Asia-Pacific market is expected to hold a dominant share of the global vegetable puree market due to changing consumption patterns and a high proclivity to consume organic vegetables.

The North American market is expected to grow significantly over the forecast period as the health-conscious population grows. Product expansion and increased marketing emphasis by major players are expected to drive product demand and drive the region's vegetable puree market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Vegetable Puree Market Share Analysis

The vegetable puree market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Vegetable puree market.

Some of the major players operating in the Vegetable puree market are:

• JBS S.A. (U.S)

• Kraft Foods (U.S)

• BRF S.A. (Netherlands)

• Astral Foods (India)

• Hormel Foods (Hungary)

• 2 Sisters Food (France)

• Waitrose (Columbia)

• Wm. Morrison Supermarkets (U.K)

• Samworth Brothers (U.S)

• General Mills Inc (U.K)

• Conagra Brands, Inc (U.S)

• Nestlé (U.S)

• Unilever (India)

• Kellogg Co (U.S)

• McCain Foods Ltd. (U.S)

• The Kraft Heinz Company. (U.S)

• Associated British Foods plc (U.K)

• Ajinomoto Foods (Japan)

• LantmännenUnibake (Germany)