全球香草（B2C）市场 – 行业趋势及 2029 年预测

市场分析和见解

由于食品和饮料行业的发展以及对烘焙产品的需求增加，全球香草（B2C）市场正在获得显着增长。包括烘焙在内的食品和饮料产品需求的增加预计将推动全球香草（B2C）市场的发展。然而，预计在预测期内，与合成香草相关的严格政府法规将抑制香草市场的增长。

Data Bridge Market Research 分析称，2022 年至 2029 年的预测期内，全球香草（B2C）市场将以 5.2% 的复合年增长率增长。

市场定义

Vanilla is a spice derived from the orchids of the genus vanilla. It is widely cultivated in various regions across the world. Moreover, Madagascar, Mexico, and Indonesia are leading in the production of vanilla beans. Vanilla flavor is extracted from the vanilla beans, named natural vanilla extract in the market. However, the demand for vanilla flavor is rising promptly among consumers, leading the vanilla processor to produce synthetic vanilla extract from renewable resource. The vanilla beans are classified into grade A, grade B, and others based on the quality.

Similarly, vanilla is segmented into various forms such as liquid, powder, and paste. The vanilla beans, and extracts are widely used in bakery, confectionery, and dairy based products. In addition, vanilla has extensive pharmaceutical, and personal care products applications.

Global Vanilla (B2C) Market Dynamics

Drivers

• Growing demand for vanilla in the food & beverage industry

The demand for vanilla in the food & beverage industries is growing rapidly. Vanilla extract is an important flavouring agent in the food and beverage processing industry. In the food industry, vanilla is added to various food applications, including dairy-based products, bakery products, processed foods, chocolate& confectionery, and others, to enhance its flavours and taste. Thus, the increase in demand for vanilla powder, paste, and liquid in the food industry is expected to drive growth in the market.

Meanwhile, vanilla extracts play an important role in reducing bitterness, and enhancing the product's flavour in the chocolate industry. In addition, vanilla will mask the taste variation in chocolate caused by cocoa bran. Hence, the increase in demand for vanilla in the chocolate industry is propelling the growth of vanilla in the market.

• Growing demand for vanilla in the pharmaceutical and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance, vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price.

Similarly, the customers are looking for clean label products and demand natural, and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact Global Vanilla (B2C) Market

Post COVID-19, the demand for vanilla is increased in Asia-pacific region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages, and others. Due to the discontinuation of many strict mandates and restrains manufactures and producers are able to fulfil the demand for vanilla in the region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition helped in expanding ADM's business in Brazil and strengthening its position in the health & wellness market
• In December 2019, ADM acquired Rodelle, a vanilla ingredient supplier in 2019. Rodelle is a joint venture of Sahanala. Sahanala is the industry's first farmer-owned processor and exporter of vanilla beans. This acquisition enlarges the supply chain and now positioned the ADM as a global industry leader in vanilla and citrus flavor. Hence, it improves the company's share in the market

Global Vanilla (B2C) Market Scope

The global vanilla (B2C) market is segmented into five notable segments based on vanilla type, grade, vanilla origin, form and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Vanilla Type

• Madagascar
• Indonesian
• Mexican
• Synthetic Origin
• Papua New Guinea
• Uganda
• Tahitian
• India
• Tonga
• Others

On the basis of vanilla type, the global vanilla (B2C) market is segmented into Madagascar, Mexican, Synthetic origin, India, Indonesian, Tahitian, Tonga, Papua New Guinea, Uganda and others.

Form

• Liquid
• Powder
• Paste

On the basis of form, the global vanilla (B2C) market is segmented into liquid, powder and paste.

Vanilla Origin

• Natural
• Synthetic

On the basis of vanilla origin, the global vanilla (B2C) market is segmented into natural and synthetic.

Grade

• Grade A (30% Moisture)
• Grade B (20% Moisture)
• Others

On the basis of grade, the global vanilla (B2C) market is segmented into grade A (30% moisture), grade B (20% moisture) and others.

Distribution Channel

• Supermarket
• Hypermarket
• Specialty stores
• Retail stores
• Online
• Others

On the basis of distribution channel, the global vanilla (B2C) market is segmented into supermarket, hypermarket, specialty stores, retail stores, online and others.

Global Vanilla (B2C) Markets Regional Analysis/Insights

The global vanilla (B2C) market analyzed and market size insights and trends are provided based on as referenced above.

全球香草（B2C）市场报告涵盖的国家包括美国、加拿大、墨西哥、德国、法国、西班牙、土耳其、英国、荷兰、俄罗斯、瑞士、比利时、卢森堡、意大利、欧洲其他地区、中国、印度、日本、澳大利亚、韩国、马来西亚、新加坡、泰国、新西兰、印度尼西亚、菲律宾、亚太其他地区、巴西、阿根廷、南美洲其他地区、南非、埃及、沙特阿拉伯、阿联酋、以色列、中东和非洲其他地区。

由于香草在食品、饮料、医药等各种终端行业的应用日益广泛，北美有望引领全球香草（B2C）市场。

报告的国家部分还提供了影响单个市场因素和市场法规变化的信息，这些因素和变化会影响市场的当前和未来趋势。新旧销售、国家人口统计、疾病流行病学和进出口关税等数据点是预测单个国家市场情况的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了品牌的存在和可用性以及由于来自本地和国内品牌的激烈竞争而面临的挑战，以及销售渠道的影响。

竞争格局和全球香草（B2C）市场份额分析

全球香草（B2C）市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上数据点仅与公司对全球香草（B2C）市场的关注有关。

全球香草（B2C）市场的一些主要参与者包括 McCormick & Company, Inc.、Nielsen-Massey Vanillas, Inc.、Madagascar Vanilla Company LLC、Vanilla Pura、Boston Vanilla Bean Company、Native Vanilla、Heilala Vanilla US.、Daintree Vanilla & Spice、Lemur International, Inc、Venui Vanilla、Apex Flavor 等。

研究方法

数据收集和基准年分析是使用具有大样本量的数据收集模块完成的。使用市场统计和连贯模型分析和估计市场数据。此外，市场份额分析和关键趋势分析是市场报告中的主要成功因素。DBMR 研究团队使用的关键研究方法是数据三角测量，其中包括数据挖掘、数据变量对市场影响的分析以及主要（行业专家）验证。除此之外，数据模型还包括供应商定位网格、市场时间线分析、市场概览和指南、公司定位网格、公司市场份额分析、测量标准、全球与区域和供应商份额分析。如有进一步询问，请要求分析师致电。

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