全球智能音箱市场 – 行业趋势及 2030 年预测

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全球智能音箱市场 – 行业趋势及 2030 年预测

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Global Smart Speaker Market

市场规模(十亿美元)

CAGR :  % Diagram

Diagram Forecast Period
2023 –2030
Diagram Market Size (Base Year)
USD 10.41 Billion
Diagram Market Size (Forecast Year)
USD 22.48 Billion
Diagram CAGR
%
Diagram Major Markets Players
  • Harman International
  • Apple
  • Sonos
  • Alphabet
  • Baidu

>全球智能音箱市场,包括智能虚拟助理(Alexa、Google Assistance、Siri、Dueros、Aligenie、小爱同学等)、组件(硬件、软件)、价格(低、中、高)、应用(智能家居、消费电子、智能办公等)、分销渠道(线上和线下)– 行业趋势与预测(到 2030 年)。

全球智能音箱市场

智能音箱市场分析及规模

预计在数字技术的蓬勃发展和全球多个国家物联网 (IoT) 的日益普及的背景下,智能音箱市场将在预测期内呈现显著的增长模式。在预测期内,“Alexa”预计将成为增长最快的智能虚拟助理领域。Alexa 是首款推出的智能设备,因此在市场上具有初学者的优势。

Data Bridge Market Research 分析称,智能音箱市场预计到 2030 年将达到 224.8 亿美元,到 2022 年将达到 104.1 亿美元,预测期内复合年增长率为 10.10%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外,Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。

智能音箱市场范围和细分

报告指标

细节

预测期

2023 至 2030 年

基准年

2022

历史岁月

2021(可定制为 2015 - 2020)

定量单位

收入(单位:十亿美元)、销量(单位:台)、定价(美元)

涵盖的领域

智能虚拟助理(Alexa、Google Assistance、Siri、Dueros、Aligenie、小爱同学等)、组件(硬件、软件)、价格(低、中、高)、应用(智能家居、消费电子、智能办公、其他)、分销渠道(线上线下)

覆盖国家

北美洲的美国、加拿大和墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、以色列、埃及、南非、中东和非洲 (MEA) 的其他地区(作为中东和非洲 (MEA) 的一部分)、巴西、阿根廷和南美洲其他地区(作为南美洲的一部分)

涵盖的市场参与者

哈曼国际(美国)、苹果公司(美国)、Sonos 公司(美国)、Alphabet(美国)、百度公司(中国)、Bose 公司(美国)、索尼公司(日本)、安桥先锋公司(日本)、三星公司(韩国)、松下公司(日本)、联想公司(中国)、奥特兰辛公司(美国)、小米(中国)、SK 电信有限公司(韩国)、LG 电子(韩国)

市场机会

  • 对基于显示器的智能扬声器设备的需求不断增加
  • Growing preference of consumers for technologically advanced products

Market Definition

Smart speakers are mostly a wireless voice-enabled device which Wi-Fi, Bluetooth, or other wireless protocols work. Normally, it is activated by the voice command to perform numerous activities such as online shopping, weather forecasting, order food, listen to music, latest news, and day to day activities and are actually driven by an intelligent virtual assistant that helps with a multitude of day to day tasks such as streaming music or podcasts, setting timers, answering questions, alarms, or reminders, turning on lights, adjusting the thermostat and controlling other smart devices at home.

Smart Speaker Market

Drivers

  • Increasing adoption of smart home products

The growth of the smart speaker market during forecast period 2023-2030 will be highly influenced by the increasing adoption of smart home appliances and devices, including smart locks, security cameras, smart kitchen appliances, smart lights and smart TVs. Major market players are integrating advanced technologies such as Artificial Intelligence of Things into speakers to allow advanced functionality. For, instance, Xiaomi is developing an artificial intelligence of things-based product that can act as a control hub to connect to other internet of things products.

  • Growing demand for Amazon Alexa

The rising demand for amazon Alexa has augmented the growth of the smart speaker market and is expected to maintain the dominance of the market in the forecast period. Amazon Alexa has the first-mover advantage and is very popular among consumers. Amazon Alexa integration with numerous other smart home appliances and the craze for internet of things (IoT devices among millennials is anticipated to retain its popularity and project an increasing market share.

Opportunities

  • Increasing demand for the display-based smart speaker devices

The growing demand for display-based smart speaker devices is expected to create immense opportunities for the growth of the smart speaker market during the forecast period. The growing popularity of display devices is supporting for the expansion of the in the market. The evolving usage of display-based smart speaker in cases such as streaming online content, social networking and video call features progressively shifting focus of market leaders toward display-based devices. Furthermore, significant manufacturers provide a varied range of smart display device products. For instance, some devices having display capabilities include the Facebook Portal, Redmi Touch Screen Speaker 8, Xiaodu Zai Jia 1C (Baidu), Amazon Echo Show 5, Google Nest Hub (2nd Gen),  Alibaba Tmall Genie CC8, Lenovo Smart Display 7 and JBL link view. Moreover, these products are commonly improved and updated in accordance with end-user needs.

 Restraints

  • Increasing data-steered innovations

Data is an important part for an individual pertaining to safety and privacy, so it is for commercial purposes for marketing and advertising. There is a concern associated with data misuse, which is a hamper for the market. All the speakers are triggered by voice commands such as “Alexa”, “OK Google” and “Siri” there is a risk posed to preserve the misemploying the data and voice patterns  for numerous purposes is becoming a fearing factor for consumers.

This smart speaker market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the smart speaker market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

  • In 2020 – Xiaomi introduced its first smart speaker in the Indian market with Google Assistant. This technology can converse in Hindi and English.

Global Smart Speaker Market Scope

The smart speaker market is segmented on the basis of intelligent virtual assistance, component, price, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Intelligent Virtual Assistance

  • Alexa
  • Google Assistance
  • Siri
  • Dueros
  • Aligenie
  • Xiao Ai
  • Others

Component

  • Hardware
  • Software

Price

  • Low
  • Mid
  • Premium

 Application

  • Smart Home
  • Consumer
  • Smart Office
  • Others

 Distribution Channel

  • Online
  • Offline

Smart Speaker Market Regional Analysis/Insights

The smart speaker market is analyzed and market size insights and trends are provided by country, intelligent virtual assistance, component, price, application and distribution channel as referenced above.

The countries covered in the smart speaker market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

由于早期智能音箱供应商和主要采用者占据主导地位,北美在收入和市场方面占据智能音箱市场的主导地位。客户对使用新技术的倾向也鼓励制造商在该地区开发新的先进产品。 

由于该地区智能音箱的趋势日益增长,亚太地区将在 2023-2030 年的预测期内继续保持最高的复合年增长率。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外,在提供国家数据的预测分析时,还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和智能音箱市场份额分析

智能音箱市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对智能音箱市场的关注有关。

智能音箱市场的一些主要参与者包括:

  • 哈曼国际(美国)
  • 苹果公司(美国)
  • Sonos, Inc.(美国)
  • Alphabet(美国)
  • 百度公司(中国)
  • Bose 公司(美国)
  • 索尼公司(日本)
  • Onkyo 和先锋公司(日本)
  • 三星(韩国)
  • 松下公司(日本)
  • 联想 (中国)
  • Altec Lansing(美国)
  • 小米 (中国)
  • SK 电信有限公司 (韩国)
  • LG 电子 (韩国)


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研究方法

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

可定制

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

Frequently Asked Questions

The market is segmented based on , By Intelligent Virtual Assistance (Alexa, Google Assistance, Siri, Dueros, Aligenie, Xiao Ai, Others), Component (Hardware, Software), Price (Low, Mid, Premium), Application (Smart Home, Consumer, Smart Office, Others), Distribution Channel (Online and offline) – Industry Trends and Forecast to 2030. .
The Global Smart Speaker Market size was valued at USD 10.41 USD Billion in 2022.
The Global Smart Speaker Market is projected to grow at a CAGR of 10.1% during the forecast period of 2023 to 2030.
The major players operating in the market include Harman International, Apple , Sonos , Alphabet, Baidu , Bose Corporation, Sony Corporation, Onkyo & Pioneer Corporation, SAMSUNG, Panasonic Corporation, Lenovo, Altec Lansing, Xiaomi, SK Telecom Co. , LG Electronics .
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.