全球护肤品市场 – 行业趋势及 2031 年预测

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全球护肤品市场 – 行业趋势及 2031 年预测

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Global Skin Care Products Market

市场规模(十亿美元)

CAGR :  % Diagram

Diagram Forecast Period
2024 –2031
Diagram Market Size (Base Year)
USD 171.25 Million
Diagram Market Size (Forecast Year)
USD 251.09 Million
Diagram CAGR
%
Diagram Major Markets Players
  • - Unilever
  • Beiersdorf
  • The Estee Lauder Company
  • Johnson & Johnson Private Limited
  • Avon Products

>全球护肤产品市场,按类型(面部护理、唇部护理和身体护理)、产品(保湿霜、清洁乳液、面膜、剃须膏、精华液、去角质剂、抗衰老霜、爽肤水、眼霜、防晒产品等)、包装类型(管装、瓶装、罐装等)、类别(大众身体护理和高级身体护理)、价格范围(经济型、中档和高档)、成分(化学和天然)、分销渠道(专业零售店、超市/大卖场、便利店、药店/药店、在线零售渠道和其他分销渠道)、最终用户(男性、女性和中性)划分 - 行业趋势和预测到 2031 年。

护肤品市场

护肤品市场分析及规模

护肤品市场的持续进步对于提供与消费者产生共鸣的益处至关重要,确保创新满足这个蓬勃发展的行业不断变化的需求和偏好。先进配方、天然成分和个性化解决方案等创新可满足不同的皮肤需求,有望提高功效和满意度。这种演变不仅提高了产品性能,而且还培养了消费者的信任和忠诚度,推动了美容产品行业的增长和竞争力。

预计到 2031 年全球护肤品市场规模将达到 2.5109 亿美元,2023 年为 1.7125 亿美元,在 2024 年至 2031 年的预测期内复合年增长率为 4.90%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外,Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

报告指标

细节

预测期

2024 至 2031 年

基准年

2023

历史岁月

2022(可定制为 2016 - 2021)

定量单位

收入(百万美元)、销量(单位)、定价(美元)

涵盖的领域

类型(面部护理、唇部护理和身体护理)、产品(保湿霜、清洁乳液、面膜、剃须膏、精华液、去角质霜、抗衰老霜、爽肤水、眼霜、防晒产品等)、包装类型(管装、瓶装、罐装等)、类别(大众身体护理和高级身体护理)、价格范围(经济型、中档和高级)、成分(化学和天然)、分销渠道(专业零售店、超市/大卖场、便利店、药店/药店、在线零售渠道和其他分销渠道)、最终用户(男性、女性和男女通用)

覆盖国家

U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa

Market Players Covered

Unilever (U.K.), Beiersdorf (Germany), The Estee Lauder Company Inc. (U.S.), Johnson & Johnson Private Limited (U.S.), Avon Products (U.K.), Shiseido Company, Limited (Japan), Procter & Gamble (U.S.), Revlon Incorporation (U.S.), Clarins (France), MAKE-UP ART COSMETICS. (U.S.), Colgate Palmolive Company (U.S.), Clinique Laboratories, llc. (U.S.), Estee Lauder Inc. (U.S.), Amway (U.S.), Oriflame Cosmetics AG (Switzerland), LVMH (France), Coty Inc. (U.S.), and VLCC Wellness (Switzerland)

Market Opportunities

  • High-Speed Internet and Connectivity
  • Growing Streaming Services

Market Definition

Skin care products encompass a diverse range of formulations designed to cleanse, moisturize, protect, and enhance the skin appearance and health. These products often include cleansers, moisturizers, serums, masks, and sunscreens, among others. Tailored to various skin types and concerns, they aim to address issues such as acne, aging, dryness, and sensitivity, promoting a radiant and balanced complexion through regular use.

Skin Care Products Market Dynamics

Drivers

  • Increasing Consumer Awareness

Consumer awareness regarding skincare role in maintaining healthy skin has surged, driving demand for effective products. Informed about ingredients and product efficacy, consumers seek solutions aligned with their skincare needs. For instance, the rise in demand for sunscreen with broad-spectrum protection illustrates how consumers prioritize products that safeguard against harmful UV rays, emphasizing their understanding of skincare essentials for long-term skin health.

  • Increasing Demand in Aging Population

The aging population globally is fueling demand for skincare products, notably anti-aging creams, serums, and treatments. With longer life expectancies, older consumers seek products that preserve youthful and healthy-looking skin. For instance, Japan's aging demographic has spurred a surge in demand for innovative anti-aging skincare solutions, prompting companies to develop advanced products tailored to address the specific concerns of mature skin.

Opportunities

  • Expansion of E-commerce and Online Retailing

The surge in e-commerce has revolutionized skincare shopping, offering convenience, diverse product options, and tailored suggestions. Platforms such as Amazon, Sephora, and Dermstore provide an extensive array of skincare products, from luxury brands to niche offerings. With features such as user reviews and algorithm-driven recommendations, online retailers cater to individual preferences, enhancing the overall shopping experience and contributing to the booming sales in the skincare market.

  • Growing Beauty Influencers and Social Media

Beauty influencers and social media platforms hold significant sway in skincare product purchases, guiding consumer choices and dictating trends with their impactful recommendations and engaging content. For instance, a popular beauty blogger's glowing review of a new skincare serum can spark a viral trend overnight, driving thousands of followers to purchase the product based on their recommendation. Social media acts as a powerful amplifier, magnifying the impact of influencers on skincare product sales and brand perception.

Restraints/Challenges

  • Side Effects Due to Use of Multiple Products

The trend of switching between multiple skincare brands and products can lead to adverse effects such as rashes, acne, and pimples due to ingredient interactions and overloading the skin. Excessive use of grooming kits and daily skincare routines can slow cell turnover, resulting in dull, dry-looking skin.  This challenge prompts consumers to carefully consider product combinations, emphasizing the need for balanced skincare regimens to maintain optimal skin health.

  • Ingredient Sourcing and Sustainability

Companies face the challenge of navigating complex supply chains to maintain quality and ethical standards in skincare formulations. Balancing environmental impact, social responsibility, and product efficacy is crucial amidst growing consumer demand for natural and ethically sourced ingredients. Securing premium, sustainable ingredients poses a significant challenge, requiring meticulous sourcing practices to uphold brand integrity and meet evolving consumer preferences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

  • 2022 年,LVMH 旗下品牌 KVD Beauty 推出了新款 Good Apple 轻盈全覆盖遮瑕膏,采用超浓缩 Interlace 颜料。它可轻松融入皮肤,提供抗皱遮瑕和鲜艳效果
  • 2021 年,吉列推出了可持续剃须和护肤品牌 Planet KIND。该品牌采用 85% 的再生纸、塑料或可无限回收的铝制成,体现了吉列对环保意识的承诺
  • 2021 年,拜尔斯道夫推出了定制面部护理新品牌 OWN(Only What's Needed)。OWN 专为满足特定护肤需求而量身定制,采用精心挑选的成分,提供有效且个性化的护肤解决方案

护肤品市场范围

市场根据类型、产品、包装类型、类别、价格范围、成分、分销渠道和最终用户进行细分。这些细分市场之间的增长将帮助您分析行业中增长缓慢的细分市场,并为用户提供有价值的市场概览和市场洞察,帮助他们做出战略决策,确定核心市场应用。

类型

  • 面部护理
  • 唇部护理
  • 身体护理

 产品

  • 保湿霜
  • 洁肤露
  • 面膜
  • 剃须膏
  • 精华液
  • 去角质剂
  • 抗衰老面霜
  • 爽肤水
  • 眼霜
  • 防晒产品
  • 其他的

包装类型

  • 管子
  • 瓶子
  • 罐子
  • 其他的

 类别

  • 身体护理
  • 高级身体护理

 价格范围

  • 经济
  • 中档
  • 优质的

 成分

  • 化学
  • 自然的

 分销渠道

  • 专业零售店
  • 超市/大卖场
  • 便利店
  • 药房/药店
  • 网上零售渠道
  • 其他分销渠道

最终用户

  • 男性
  • 女性
  • 男女通用的

护肤品市场区域分析/见解

对市场进行分析,并按类型、产品、包装类型、类别、价格范围、成分、分销渠道和最终用户提供市场规模洞察和趋势。

市场报告涉及的国家包括美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、巴西、阿根廷、南美洲其他地区、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲其他地区。

预计亚太地区护肤品市场将出现快速的复合年增长率,这得益于中产阶级人口的迅速增长以及中国、日本、印度和韩国等主要经济体的人均收入的提高。

由于男性和女性对抗衰老产品的需求不断增长,北美预计将主导护肤品市场。这一趋势反映了人们对护肤和健康的认识不断提高,推动了该地区的创新和市场扩张。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外,在提供国家数据的预测分析时,还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和护肤品市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括:

  • 欧莱雅集团(法国)
  • 联合利华 (英国)
  • 拜尔斯道夫(德国)
  • 雅诗兰黛公司(美国)
  • 强生私人有限公司(美国)
  • 雅芳产品公司(英国)
  • 资生堂有限公司 (日本)
  • 宝洁(美国)
  • 露华浓公司(美国)
  • 娇韵诗(法国)
  • 彩妆艺术化妆品。(美国)
  • 高露洁棕榄公司(美国)
  • 倩碧实验室有限责任公司(美国)
  • 雅诗兰黛公司 (美国)
  • 安利(美国)
  • Oriflame Cosmetics AG(瑞士)
  • LVMH(法国)
  • 科蒂公司 (美国)
  • VLCC Wellnes(瑞士)


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研究方法

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Frequently Asked Questions

The market is segmented based on , By Type (Facial Care, Lip Care, and Body Care), Products (Moisturizers, Cleansing Lotions, Facial Mask, Shaving Creams, Serums, Exfoliators, Anti-Ageing Creams, Toners, Eye Cream, Sun Care Products, and Others), Packaging Type (Tube, Bottle, Jars, and Others), Category (Mass Body Care, and Premium Body Care), Price Range (Economy, Mid-Range, and Premium), Ingredient (Chemical, and Natural), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels), End User (Male, Female, and Unisex) – Industry Trends and Forecast to 2031. .
The Global Skin Care Products Market size was valued at USD 171.25 USD Million in 2023.
The Global Skin Care Products Market is projected to grow at a CAGR of 4.9% during the forecast period of 2024 to 2031.
The major players operating in the market include - Unilever, Beiersdorf, The Estee Lauder Company , Johnson & Johnson Private Limited, Avon Products, Shiseido Company Limited, Procter & Gamble, Revlon ,orporation, Clarins, MAKE-UP ART COSMETICS, Colgate Palmolive Company, Clinique Laboratories llc., Estee Lauder , Amway, Oriflame Cosmetics AG, LVMH, Coty , and VLCC Wellness, .
The market report covers data from the U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.