全球洗发水市场 – 行业趋势及 2031 年预测

洗发水市场分析和规模

洗发水市场的增长得益于技术进步，包括人工智能驱动的个性化配方和可持续包装创新。最新发展侧重于天然成分、头皮健康和环保做法。智能诊断和数据分析增强了消费者体验，推动了产品多样化和市场扩张。这种动态演变凸显了护发产品向定制化和环保意识的转变。

例如，AVA 集团旗下的 Medimix 于 2022 年 5 月推出了全效护理洗发水，富含天然成分，适合各种发质。此次发布反映了新产品推出的趋势，预计将推动市场增长。

2023 年全球洗发水市场规模价值 339.9 亿美元，预计到 2031 年将达到 483.4 亿美元，2024 年至 2031 年预测期内的复合年增长率为 4.5%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

Market Definition

Shampoo is a cleansing product used for washing hair. It typically contains surfactants, which help to remove dirt, oil, and product buildup from the scalp and hair strands. Shampoos may also contain conditioning agents, fragrances, and other ingredients to improve hair texture and manageability. Regular use of shampoo helps maintain scalp health and keeps hair clean and refreshed.

Shampoo Market Dynamics

Drivers

• Increased Awareness of Personal Hygiene

The shampoo market is advancing as individuals prioritize cleanliness and hair care, seeking quality products to maintain hygiene routines. Increasing awareness of personal grooming standards is a key driver of this trend. For instance, amidst increasing concerns about scalp health and pollution, consumers are opting for specialized shampoos formulated to cleanse effectively while nourishing the scalp, reflecting the heightened demand for premium hair care solutions.

• Growing Promotional Activities and Celebrity Endorsements

Marketing initiatives, including advertising campaigns and celebrity endorsements, influence consumer perceptions and purchasing decisions. Effective branding and promotional activities help build brand loyalty and drive sales in the competitive shampoo market. For instance, endorsement by a renowned actress enhances a shampoo brand's visibility, instills trust, and boosts credibility among consumers. This leads to increased sales and fosters brand loyalty in the fiercely competitive industry.

Opportunities

• Expansion of E-commerce and Digital Marketing

The surge of e-commerce platforms and digital marketing has revolutionized the market, amplifying accessibility for a wider audience. Online retailing provides convenience and competitive pricing, empowering consumers to explore diverse product ranges effortlessly. For instance, the partnership between popular shampoo brands and online retailers such as Amazon and Alibaba has significantly expanded their market reach, fostering growth through seamless transactions and extensive product visibility.

• Rising Expenses on Hair Care Products

The shampoo market is experiencing robust growth fueled by heightened spending on hair care by millennials and Gen X worldwide. Anti-dandruff shampoo emerges as the fastest-growing segment, attributed to escalating hair loss concerns amid changing lifestyles and environmental challenges such as pollution. For instance, brands such as Head & Shoulders capitalize on this trend, offering specialized anti-dandruff solutions catering to diverse consumer needs, propelling market expansion in the medium term.

Restraints/Challenges

• Changing Consumer Preferences

Traditional shampoo brands face a formidable obstacle as consumer preferences shift towards natural and organic products. Their formulations, laden with harsh chemicals, clash with the growing demand for safer and eco-friendly options. This shift undermines market growth, resulting in dwindling sales and declining market shares for conventional shampoo brands. Meeting the rising demand for gentler, environmentally conscious alternatives becomes imperative to stay competitive in the evolving market landscape.

• Rising Competition from Substitutes

Competition from substitutes such as dry shampoo, co-washing, and waterless cleansing products hinders shampoo market growth. Conventional cooking appliances provide convenience, versatility, and perceived health benefits, diverting consumers' attention from air fryers and hindering their widespread adoption in the market. This challenges different shampoo brands to innovate and market aggressively to maintain their market share amidst evolving consumer preferences and lifestyle trends.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, REIN launched a new styling anti-dandruff shampoo in Australia, targeting discerning consumers valuing both performance and aesthetics. The formula boasts natural extracts and oils, promising to moisturize and repair hair effectively
• In December 2022, Ouai Haircare revolutionized dandruff care in the U.S. with its anti-dandruff shampoo, leveraging FDA-approved 2% salicylic acid to alleviate symptoms and combat dandruff-causing bacteria. The product's efficacy stems from Ouai's dedication to utilizing proven ingredients for scalp health and overall hair wellness
• 2020 年 8 月，Dabur 推出了 8 款全新婴儿护理产品，每款产品均采用富含印度草药的独特配方，不含有害化学物质。Dabur 婴儿洗发水就体现了这种方法，利用芙蓉、醋栗和芦荟的功效，为婴儿提供温和而有效的头发清洁
• 2020 年 1 月，欧莱雅旗下品牌 Garnier Fructis 推出了先进的 Treat 洗发水和护发素，其中含有 98% 的天然成分和纯素配方。此次发布符合 Garnier 对可持续发展的承诺以及消费者对高品质、环保护发解决方案的需求

洗发水市场范围

市场根据产品类型、价格、人口统计、功能和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品类型

• 美容洗发水
• 草本洗发水
• 二合一洗发水
• 儿童洗发水
• 药用洗发水
• 标准洗发水
• 干洗洗发水
• 其他的

 价格

• 经济
• 中
• 优质的

 人口统计

• 男性
• 女性
• 孩子们

 功能

• 日常使用
• 去头皮屑
• 防脱发
• 干燥和受损的头发
• 其他的

 分销渠道

• 超级市场
• 大卖场
• 便利店
• 专卖店
• 药店

洗发水市场区域分析/见解

对市场进行分析，并根据上述产品类型、价格、人口统计、功能和分销渠道提供市场规模洞察和趋势。

市场报告涉及的国家包括美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、巴西、阿根廷、南美洲其他地区、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非以及中东和非洲其他地区。

北美有望主导市场，在整个预测期内保持相当大的市场份额和收入。这一趋势是由人们对头发分叉、卷发和头皮损伤的担忧日益加剧以及染发趋势的激增推动的，这推动了该地区对染色友好型洗发产品的需求。

亚太地区预计将出现丰厚的市场增长，这得益于对解决白发和脱发问题的产品需求不断增长。随着可支配收入和污染水平的提高，对防脱发洗发水的需求也随之增加，这反映了该地区消费者偏好的不断变化和生活方式的挑战。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和洗发水市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• 联合利华 (英国)
• 达伯尔（印度）
•  汉高股份公司（德国）
•  宝洁（美国）
•  Church & Dwight Co., Inc.（美国）
•  KCWW（美国）
•  花王株式会社 (日本)
•  拜尔斯道夫股份公司（德国）
•  资生堂有限公司 (日本)
•  欧莱雅集团（法国）
•  强生私人有限公司（美国）
• 安利公司（美国）
•  排毒市场（美国）
•  博国际（印度）
•  西奥斯（德国）
•  卡诗（法国）
•  Natura&Co（巴西）
•  科蒂公司 (美国)
• Wella International Operations Switzerland Sàrl.（瑞士）

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