Global Scented Candle Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 3.38 Billion |
 Market Size (Forecast Year) |
USD 5.63 Billion |
 CAGR |
% |
| Major Markets Players |
全球香味蜡烛市场，按产品类型（合成蜡、石蜡、植物蜡和动物蜡）、蜡烛类型（罐装、柱状、茶灯、玻璃杯、花瓶等）、原材料（蜡、液体染料、大豆、玻璃等）、香料（水果、花卉、香料、混合物等）、类别（大众和高级）、分销渠道（线上和线下）、形状（圆形、花形、心形、椭圆形等）、灯芯数量（单芯和多芯）划分 - 行业趋势和预测到 2031 年。
香薰蜡烛市场分析及规模
香薰蜡烛市场正经历快速增长，这得益于生产方法和技术的进步。制造商正在利用最新技术来增强香味扩散并延长燃烧时间，以满足消费者对更持久、更高品质产品的需求。这一发展不仅扩大了市场，还提升了消费者体验，推动了香薰蜡烛行业的持续增长。
2023 年全球香薰蜡烛市场规模价值 33.8 亿美元，预计到 2031 年将达到 56.3 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.60%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022 (可定制为 2016 - 2021) |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
产品类型（合成蜡、石蜡、植物蜡和动物蜡）、蜡烛类型（罐装、柱状、茶灯、玻璃杯、花瓶等）、原材料（蜡、液体染料、大豆、玻璃等）、香味（水果、花卉、香料、混合物等）、类别（大众和高端）、分销渠道（线上和线下）、形状（圆形、花形、心形、椭圆形等）、灯芯数量（单芯和多芯） |
|
覆盖国家 |
美国、加拿大、北美的墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区（欧洲）、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区（亚太地区）、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲（MEA）的其他地区（中东和非洲（MEA）的一部分） |
|
涵盖的市场参与者 |
Candle-lite (U.S.), Village Craft & Candle (Canada), Newell Brands (U.S.), The Procter & Gamble Company (U.S.), Empire Candle Co., LLC (U.S.), L Brands, Inc. (U.S.), BeCandle (India), C. Johnson & Son, Inc (U.S.), Conscious Candle Company (U.S.), The Yankee Candle Company (U.S.), Bolsius International BV (France), Welburn Candles Pvt Ltd (U.K.), Colonial Candle (U.K.), and Brandt Kaarsen (Spain) |
|
Market Opportunities |
|
Market Definition
A scented candle is a decorative item infused with aromatic oils that emit pleasant fragrances when burned. Composed of wax, wick, and fragrance, it serves both functional and aesthetic purposes, creating a cozy atmosphere and masking unwanted odors. Popular for relaxation, ambiance, and aromatherapy, scented candles come in various sizes, shapes, and scents to suit personal preferences and enhance any space.
Scented Candle Market Dynamics
Drivers
- Growing Interest in Home Fragrance
The scented candle market is propelled by a surging interest in home fragrance, as consumers prioritize wellness and ambiance. Scented candles offer a convenient way to elevate mood and relaxation, aligning with the modern desire for tranquil living spaces. For instance, sales of lavender-scented candles have soared, as lavender is renowned for its calming properties, meeting the demand for products that promote a serene atmosphere and holistic well-being.
- Expansion of E- Commerce
The scented candle market is propelled by the surge in online retail, making these products globally accessible. E-commerce platforms offer diverse selections, convenient purchasing, and competitive pricing, amplifying market demand. For instance, platforms such as Amazon and Etsy host a plethora of scented candle sellers, enabling consumers to explore various fragrances, designs, and price points from the comfort of their homes, ultimately contributing to the market's expansion and accessibility.
Opportunities
- Rising Social Media Influence
Influencers and social media platforms wield considerable influence in boosting the scented candle market. With captivating lifestyle posts and home decor inspirations, influencers showcase scented candles as essential elements for creating cozy and inviting spaces. Whether it's a mesmerizing flat lay featuring candles of various scents or a cozy evening ambiance illuminated by candlelight, such content captivates audiences, driving consumer interest and purchases in the scented candle market.
- Growing Gifting Culture of Scented Candle
The tradition of gifting scented candles for birthdays, holidays, and housewarmings has become deeply ingrained, sustaining demand year-round. For instance, during the holiday season, scented candles are sought-after gifts for loved ones, offering warmth and cheer. Similarly, during housewarmings, they symbolize new beginnings and add a personal touch to the occasion. This gifting culture fosters continuous market growth as consumers seek versatile and thoughtful presents for various celebrations.
Restraints/Challenges
- Rising Competition from Alternatives
Competition from alternatives such as reed diffusers, essential oil diffusers, and wax melts impedes the growth of the scented candle market. These alternatives offer different sensory experiences and perceived benefits, diverting consumers away from traditional candle purchases. As a result, scented candle manufacturers face challenges in maintaining market share and profitability amidst this competitive landscape.
- Seasonal Demand of Scented Candle
Seasonal demand poses a significant obstacle for scented candle manufacturers, as sales fluctuate throughout the year, particularly outside peak seasons. This inconsistency hampers market stability and revenue projections, making it challenging for manufacturers to maintain consistent sales and profitability.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In October 2022, AnyMind Group, facilitating end-to-end commerce, revealed Shefar, a Japanese DTC fragrance brand, launched a line of scented candles featuring two variants. This expansion diversifies Shefar's product range, potentially attracting new customers and enhancing brand loyalty through the allure of indulgent home fragrances, thus positioning the brand for sustained growth and market penetration
- In March 2022, Kringle Candle unveiled its latest addition, the Cannabis-scented candle, as part of its Reserve Line, marking a departure from conventional scents. By tapping into contemporary trends, Kringle Candle aims to captivate consumers seeking unique olfactory experiences, fostering brand innovation and differentiation within the competitive candle market landscape
- In June 2020, Stonewall Kitchen LLC acquired the "Village Candle" brand from Village Candle Inc., heralding the launch of the gentleman's collection. With diverse fragrances such as juniper, leather, incense, and honey, this line caters to discerning consumers, offering an array of sophisticated scents to elevate ambiance and evoke sensory pleasure in home environments
- In January 2020, Brooklyn Candle Studio collaborated with artist Allison Kunath to introduce a new line of scented candles tailored for women. This strategic partnership combines artistic flair with olfactory expertise, appealing to the female demographic's desire for aesthetic sophistication and sensory indulgence, thereby enhancing brand visibility and consumer engagement within the competitive candle market
Scented Candle Market Scope
The market is segmented on the basis of product type, candle type, raw material, fragrance, category, shape, number of wicks, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Synthetic Wax
- Paraffin Wax
- Vegetable Wax
- Animal Wax
Candle Type
- Jar
- Pillar
- Tea Light
- Tumbler
- Vase
- Others
Raw Material
- Wax
- Liquid Dyes
- Soy
- Glass
- Others
Fragrance
- Fruit
- Flower
- Spice
- Blends
- Others
Category
- Mass
- Premium
Distribution Channel
- Online
- Offline
- Hypermarkets / Supermarkets
- Specialty Stores
- Independent Departmental Stores
- Convenience Stores
Shape
- Round
- Flower
- Heart
- Oval
- Others
Number of Wicks
- Single Wick
- Multi Wicks
Scented Candle Market Regional Analysis/Insights
The market is analyzed and market size insights and trends are provided by product type, candle type, raw material, fragrance, category, shape, number of wicks, and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Asia-Pacific region is expected to have the highest growth rate in the scented candle market, propelled by the rising trend of gifting scented candles during celebratory occasions and festivities. Countries such as India, China, Japan, Thailand, Australia, and New Zealand are witnessing a notable surge in demand.
受美国和加拿大水疗和按摩店激增的推动，北美有望主导香薰蜡烛市场。这一趋势刺激了人们对氛围增强产品的需求，推动了该地区香水行业的增长和创新。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和香薰蜡烛市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- Candle-lite（美国）
- Village Craft & Candle（加拿大）
- Newell Brands（美国）
- 宝洁公司（美国）
- Empire Candle Co., LLC（美国）
- L Brands, Inc.（美国）
- BeCandle（印度）
- C. Johnson & Son, Inc（美国）
- Conscious Candle Company（美国）
- 洋基蜡烛公司（美国）
- Bolsius International BV（法国）
- Welburn Candles Pvt Ltd（英国）
- 殖民地蜡烛（英国）
- 布兰特·卡尔森（西班牙）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
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