全球即饮 (RTD) 酒精饮料市场 – 行业趋势和 2031 年预测

即饮 (RTD) 酒精饮料市场分析和规模

在即饮 (RTD) 酒精饮料市场，创新推动进步，为消费者提供便利，同时又不损害质量。罐装鸡尾酒和预调烈酒等即饮选择利用了这一趋势，提供了无忧的饮酒体验。其优势在于便携性、快速上桌和多种口味，迎合了忙碌的生活方式，并扩大了酒精饮料对更广泛受众的吸引力。

2023 年全球即饮 (RTD) 酒精饮料市场规模价值 305.5 亿美元，预计到 2031 年将达到 544.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 7.50%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理代表的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。

报告范围和市场细分       

Market Definition

Ready-to-drink (RTD) alcoholic beverages are pre-mixed cocktails or spirits that come in a convenient, single-serving format, ready for immediate consumption. These beverages eliminate the need for mixing ingredients, making them ideal for on-the-go enjoyment or quick indulgence. RTDs often include popular cocktails such as margaritas, mojitos, or whiskey and cola, offering a convenient solution for those seeking a hassle-free drinking experience.

Ready to Drink (RTD) Alcoholic Beverages Market Dynamics

Drivers

• Changing Consumer Preferences

Changing consumer preferences are propelling the growth of the market. Millennials and Gen Z increasingly favor low-alcohol and zero sugar alcohol beverages content and flavorful options, driving demand for RTD cocktails such as canned gin and tonics or pre-mixed margaritas. Convenience, portability, and variety are key factors behind this trend, as consumers seek hassle-free yet satisfying drinking experiences, boosting the market for RTD alcoholic beverages.

• Increasing Innovative Flavors and Ingredients

The market is experiencing a surge in innovative flavors and ingredients, meeting the diverse tastes of consumers. Exotic fruits, botanicals, and herbs are being incorporated into RTD beverages, offering unique and refreshing options. For instance, RTD cocktails infused with ingredients such as elderflower, yuzu, or lemongrass are gaining popularity, appealing to consumers seeking adventurous and sophisticated flavor profiles in their convenient drink choices.

Opportunities

• Rising Social Trends and Occasions

RTD alcoholic beverages are closely linked with social gatherings, parties, and outdoor occasions, aligning with modern social trends. The increasing influence of social media and influencer culture amplifies the visibility of RTD brands in these settings, enhancing their appeal among consumers. For instance, RTD cocktails featured in Instagram posts of trendy rooftop parties or beach outings not only promote the product but also associate it with aspirational lifestyles, driving demand for these convenient beverages.

• Growing Premiumization of Product

Premiumization is reshaping the RTD market, emphasizing top-tier ingredients, elegant packaging, and upscale branding to meet the demands of discerning consumers. This trend is evident in offerings such as artisanal RTD cocktails crafted with premium spirits, packaged in sleek bottles adorned with luxury labels. Through aligning with the ethos of luxury and quality, these premium RTD options command higher price points and appeal to consumers seeking sophistication and indulgence in their ready-to-drink choices.

Restraints/Challenges

• Competition from Non-Alcoholic Alternatives

Growing consumer interest in health and wellness drives a shift towards non-alcoholic or low-alcohol alternatives, challenging RTD alcoholic beverages to maintain market share. This trend, fueled by health-conscious preferences, poses a significant obstacle for RTD brands, compelling them to innovate and adapt to changing consumer demands to remain competitive in the market.    

• Perception and Social Stigma

Negative social perceptions and stigma surrounding certain types of alcoholic beverages, especially those perceived as appealing to younger or less experienced drinkers, can impede the acceptance and adoption of RTDs. This perception-related challenge can hinder the growth and market penetration of ready-to-drink alcoholic beverages, affecting consumer behavior and preferences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2022, Diageo's acquisition of Balcones Distilling, known for its American Single Malt Whiskies, made headlines. Balcones utilizes Texas' climate extremes to produce whiskies with distinct flavors, solidifying its industry leadership
• In 2022, Bacardi introduced Legacy, a whiskey produced in India, targeting the discount market segment. With Legacy, Bacardi aims to strengthen its presence and growth strategy in India by offering consumers affordable yet high-quality whiskey options
• In 2022, Constellation Brands Inc. partnered with The Coca-Cola Company in the U.S. This collaboration involves bringing the FRESCA brand into the alcoholic beverages sector, strategically expanding Constellation's product range to meet changing consumer preferences

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research 提供高水平的市场分析，并通过考虑原材料短缺和运输延误的影响和当前市场环境来提供信息。这意味着评估战略可能性、制定有效的行动计划并协助企业做出重要决策。

除了标准报告外，我们还提供从预测的运输延迟、按区域划分的分销商映射、商品分析、生产分析、价格映射趋势、采购、类别绩效分析、供应链风险管理解决方案、高级基准测试等角度对采购层面的深入分析，以及其他采购和战略支持服务。

经济放缓对产品定价和供应的预期影响

当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。

即饮 (RTD) 酒精饮料市场范围

市场根据产品、包装类型、类型、最终用户性质和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

类型

• 汽水
• 鸡尾酒预调料
• 瓶装鸡尾酒

味道

• 常规的
• 口味

包装类型

• 瓶子
• 能
• 其他的

类型

• 汽水
• 硬苏打水
• 瓶装鸡尾酒

 最终用户

• 住宅/零售
• 商业/酒店餐饮

 自然

• 基于精神
• 以葡萄酒为主
• 麦芽基

分销渠道

• 基于商店
• 非店铺式

即饮 (RTD) 酒精饮料市场区域分析/见解

对市场进行分析，并按国家、产品、包装类型、类型、最终用户性质和分销渠道提供市场规模洞察和趋势，如上所述。

市场报告涵盖的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）

亚太地区人口众多，消费趋势强劲，预计该地区即饮 (RTD) 酒精饮料市场将出现增长。该地区对便利性和多样性的需求很高，为酒精饮料制造商和供应商扩大业务和产品范围提供了巨大机会。

由于欧洲消费者的消费习惯，欧洲有望在即饮 (RTD) 酒精饮料市场占据主导地位。欧洲消费者拥有丰富的社交传统和对便利的偏好，推动着需求，影响着整个地区的产品创新和市场扩张。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和即饮 (RTD) 酒精饮料市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• Davide Campari-Milano NV（荷兰）
• 帝亚吉欧 (英国)
• Halewood Sales（英国）
• 朝日集团控股有限公司（日本）
• Accolade Wines（澳大利亚）
• 百加得有限公司 (百慕大)
• Mike's Hard Lemonade Co.（美国）
• 卡斯特集团（法国）
• 三得利控股有限公司（日本）
• 安海斯-布希公司 (比利时)
• Brown‑Forman（美国）
• United Brands LLC（美国）
• 保乐力加（法国）
• 米勒酿酒公司（美国）

SKU-55142