全球即饮咖啡市场 – 行业趋势及 2031 年预测

即饮咖啡市场分析及规模

在即饮咖啡市场，口味、包装和分销方面的进步彻底改变了消费习惯。其好处在于它提供的便利，迎合了忙碌的生活方式、忙碌人士以及那些想要快速补充咖啡因而不损害质量的人。这种演变使市场变成了一个利润丰厚的创新和消费者满意度领域。

2023 年全球即饮咖啡市场规模价值 269.4 亿美元，预计到 2031 年将达到 439.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.32%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解之外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。

报告范围和市场细分       

Market Definition

Ready-to-drink coffee offers convenience without compromising on flavor. Perfect for busy mornings or on-the-go lifestyles, these beverages provide a quick caffeine fix in a portable package. With various flavors and styles available, from classic brews to indulgent lattes, there's a ready-to-drink coffee option to suit every taste preference and schedule.

Ready To Drink Coffee Market Dynamics

Drivers

• Rising Consumption of Ready to Drink Coffee Among the Population

The increasing consumption of ready-to-drink coffee reflects a broader trend towards healthier, convenient beverage options. With rising obesity rates and hectic lifestyles, consumers seek functional drinks such as RTD coffee for a quick energy boost. Its convenience aligns with modern demands, offering a healthier alternative to sugary sodas or energy drinks. As a result, RTD coffee has become a preferred choice for many on-the-go individuals, prioritizing health and convenience.

• Growing Health and Wellness Trends

As health and wellness trends gain momentum, consumers increasingly demand functional benefits from their beverages. RTD coffee brands are responding with formulations enriched with nutrients, vitamins, and natural ingredients. For instance, products infused with antioxidants such as green tea extract or adaptogens such as ginseng are gaining popularity, appealing to health-conscious consumers seeking both refreshment and nutritional value in their coffee choices.

Opportunities

• Globalization and Cultural Influence

Globalization and cultural shifts are transforming the RTD (Ready-to-Drink) coffee sector, with a rising demand for international flavors. This trend reflects consumers' openness to diverse tastes and influences from around the world. For instance, Japanese-inspired matcha green tea lattes and Korean-style sweet and creamy iced coffees are becoming mainstream choices. This diversification of flavors and recipes caters to consumers seeking unique taste experiences, driving innovation and expanding the market appeal of ready-to-drink coffee products.

• Expansion in Emerging Markets

The RTD coffee market is experiencing rapid growth, particularly in emerging regions like Asia-Pacific, Latin America, and Africa. This surge is driven by rising disposable incomes and urbanization, which boost demand for convenient and on-the-go beverage options. For instance, major manufacturers are aggressively expanding into these regions, leveraging changing consumer preferences. With a focus on convenience and flavor variety, they aim to capitalize on the growing demand for on-the-go refreshment options, presenting lucrative opportunities for market growth and expansion.

Restraints/Challenges

• Competition from Established Brands

The ready-to-drink coffee sector encounters intense competition from industry giants such as Starbucks and Coca-Cola, which presents formidable challenges for new players seeking market penetration. Established brands leverage substantial resources, brand visibility, and distribution channels, posing hurdles for newcomers to compete and establish a foothold. This dynamic landscape demands innovative strategies and unique value propositions for new entrants to thrive in the market.   

• Seasonal Demand Fluctuations

The ready-to-drink coffee market faces inventory management hurdles due to seasonal demand fluctuations. Consumption surges during warmer months but declines in colder seasons, requiring strategic planning to optimize inventory levels accordingly. This variance necessitates agile inventory planning to avoid overstocking or shortages, impacting profitability and operational efficiency. Maintaining balance amid shifting demand patterns is crucial for sustained market presence and profitability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In December 2023, Goldex Morocco, Costa Coffee's Moroccan franchisee, plans to open five new outlets in Morocco by Q3 2023, with two in Casablanca, two in Rabat, and one in Bouskoura, investing an undisclosed sum
• In July 2023, Keurig Dr. Pepper Inc. entered a strategic partnership with La Colombe, featuring a long-term sales and distribution agreement for La Colombe's ready-to-drink coffee. Keurig Dr Pepper also invested in La Colombe, anticipating value creation
• In July 2023, Nestlé Thailand introduced NESCAFÉ GOLD Creama Craft Latte and NESCAFÉ GOLD Creama Craft Americano in Thailand's RTD coffee category, enhancing its product offerings
• In March 2021, J.M. Smucker Co. and JDE Peet's forged a strategic partnership, enabling JDE Peet's to support Smucker's Away From Home liquid coffee business with product development, manufacturing, and innovation in food service equipment
• In February 2020, Starbucks and PepsiCo Inc. collaborated to launch ready-to-drink Starbucks Nitro Cold Brew cans, infused with nitrogen and available in three flavors: dark caramel, vanilla sweet cream, and black

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research 提供高水平的市场分析，并通过考虑原材料短缺和运输延误的影响和当前市场环境来提供信息。这意味着评估战略可能性、制定有效的行动计划并协助企业做出重要决策。

除了标准报告外，我们还提供从预测的运输延迟、按区域划分的分销商映射、商品分析、生产分析、价格映射趋势、采购、类别绩效分析、供应链风险管理解决方案、高级基准测试等角度对采购层面的深入分析，以及其他采购和战略支持服务。

经济放缓对产品定价和供应的预期影响

当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。

即饮咖啡市场范围

市场根据性质、产品类型、价格范围、包装、口味和销售渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

自然

• 自然的
• 传统的
• 有机的

 产品类型

• 冰咖啡
• 咖啡拿铁
• 黑咖啡
• 其他的

 价格范围

• 经济
• 中档
• 优质的

 包装

• 瓶子
• 罐头
• 纸箱包装
• 浴缸
• 其他的

 味道

• 香草
• 摩卡
• 焦糖
• 其他口味

 销售渠道

• 实体店零售
• 电子商务

即饮咖啡市场区域分析/洞察

对市场进行分析，并按国家、性质、产品类型、价格范围、包装、风味和销售渠道提供市场规模洞察和趋势，如上所述。

市场报告涉及的国家包括美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、巴西、阿根廷、南美洲其他地区、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲其他地区

预计亚太地区将主导市场，主要驱动力来自中国、日本、印度和澳大利亚。健康意识强的消费者青睐富含抗氧化剂的饮料，推动了这一增长。此外，人口众多的东南亚国家对消费贡献巨大，推动了该地区的市场扩张。

北美成为增长最快的市场，这得益于消费者对便利性和优质选择的需求不断变化。该地区在创新产品和战略市场方法的推动下实现了显著扩张，反映了消费模式向随时随地享受含咖啡因饮料的重大转变。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和即饮咖啡市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• 咖啡豆与茶叶（美国）
• 联合利华 (英国)
• Gourmesso（美国）
• Harney & Sons 精品茶（美国）
• Dualit（英国）
• 雀巢公司（瑞士）
• 迪尔玛锡兰茶公司 (斯里兰卡)
• 一保堂茶业有限公司 (中国)
• Tranquini（美国）
• Chillbev（美国）
• Som Sleep（美国）
• Phi Drinks, Inc.（美国）
• BevNET（美国）

SKU-52795