全球爆米花市场 – 行业趋势和 2031 年预测

爆米花市场分析和规模

在食品行业，爆米花市场是零食市场的基石，它是一种用途广泛且广受欢迎的产品。爆米花是电影院、主题公园和其他娱乐场所的必备品，为消费者提供方便且令人满意的零食选择。此外，制造商还生产各种爆米花产品，包括微波爆米花、调味爆米花和爆米花零食，以满足不断变化的消费者喜好。与其他零食相比，爆米花的吸引力在于其价格实惠、方便和健康。其低生产成本和长保质期使其成为零售商的诱人选择，进一步推动了其在超市、便利店和在线平台的存在。

2023 年全球爆米花市场规模价值 204 亿美元，预计到 2031 年将达到 342.7 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.7%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

报告范围和市场细分       

Market Definition

Popcorn is a type of corn kernel that expands and puffs up when heated. It's a popular snack enjoyed for its light, crunchy texture and versatility in flavorings, ranging from classic butter and salt to more adventurous varieties such as caramel or cheese. Popcorn is typically made by heating the kernels until the moisture inside turns to steam, causing the hull to rupture and creating the familiar fluffy snack enjoyed by people of all ages.

Popcorn Market Dynamics

Drivers

• Growing Innovation in Flavors

Popcorn manufacturers constantly introduce new and unique flavor profiles, ranging from traditional favorites such as butter and salt to adventurous options such as spicy chili, tangy barbecue, or indulgent caramel. These innovative flavors cater to evolving consumer preferences, allowing popcorn to remain relevant and appealing in a competitive snack landscape. Gourmet and artisanal popcorn varieties, featuring premium ingredients and novel flavor combinations, target discerning consumers seeking elevated snacking experiences. The flexibility of popcorn as a canvas for flavor experimentation fosters creativity among manufacturers, driving consumer engagement and fostering brand loyalty in the dynamic popcorn market.

For instance, in January 2022, INOX Leisure Ltd. celebrated World Popcorn Day by launching two new flavors, Tandoori and Tiramisu, expanding their popcorn offerings beyond traditional options such as Cheese and Caramel. This move aligns with the broader trend of flavor innovation driving the popcorn market, as companies seek to captivate consumers with unique and enticing taste experiences.

• Increasing Globalization

Consumer preferences are becoming more globalized due to decrease in international trade barriers, through which popcorn manufacturers can access new markets and distribution channels globally. Emerging economies with growing middle-class populations and changing lifestyles present lucrative opportunities for popcorn consumption. Globalization facilitates the exchange of ideas and flavors, leading to the introduction of diverse and exotic popcorn varieties inspired by different cultures and cuisines. The ability to leverage global supply chains for sourcing ingredients and production further enhances the competitiveness and efficiency of popcorn manufacturers, driving market growth on a global scale.

Opportunities

• Growing Retail Expansion

Popcorn products are prominently featured in supermarkets, convenience stores, specialty snack shops, and online platforms, ensuring visibility and availability to a diverse consumer base. The expansion of retail channels allows popcorn brands to reach new demographics and geographic regions, driving sales and market penetration. Strategic placement in high-traffic areas within retail outlets, attractive packaging, and promotional offers enhance consumer engagement and purchase intent. As retailers continue to invest in expanding their snack offerings to meet evolving consumer preferences, the popcorn market stands to benefit from increased shelf space and promotional opportunities, further fueling its growth trajectory.

• Growing Marketing Strategies

Strategic initiatives such as advertising campaigns, social media engagement, and product placements in popular entertainment venues effectively capture consumer attention and generate excitement around popcorn products. Creative packaging designs, promotional offers, and endorsements by influencers or celebrities differentiate brands and drive consumer preference. Targeted marketing efforts towards health-conscious consumers emphasize popcorn's natural, whole-grain attributes, positioning it as a guilt-free snack option. Leveraging innovative marketing strategies, popcorn manufacturers foster brand loyalty, expand market share, and capitalize on emerging trends to sustain growth in a competitive marketplace.

Restraints/Challenges

• High Competition from Alternative Snacks

Consumers have many options to explore such as chips, pretzels, nuts, and healthier choices such as vegetable crisps and protein bars, which divert attention and sales away from popcorn. This competitive landscape forces popcorn brands to innovate and differentiate their products, often leading to increased costs. Additionally, shifting consumer preferences towards snacks perceived as healthier or more convenient further challenge the popcorn market's growth and profitability.

• Growing Fluctuations in Raw Material Prices

Corn is a primary ingredient in popcorn production due to fluctuations in its prices directly impacts manufacturing costs of popcorns which potentially squeezes profit margins for producers. Additionally, fluctuations in the prices of flavoring ingredients, oils, and seasonings further compound production costs. These price variations can make it challenging for popcorn manufacturers to maintain competitive pricing while ensuring product quality and consistency. Unexpected spikes in raw material prices may necessitate price adjustments, which could deter price-sensitive consumers and affect overall demand for popcorn products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In November 2022, The University of Nebraska in Lincoln collaborates with Conagra Brands, Inc. to enhance the nutritional value of popcorn by increasing lysine levels, an essential amino acid. With funding from Conagra, the university is developing popcorn varieties with nearly twice the lysine content of standard popcorn, potentially offering consumers healthier snack options
• In September 2022, General Mills ventures into the snacking sector by extending its beloved Trix cereal brand to popcorn with the introduction of Trix Popcorn. This expansion aligns with General Mills' strategy of leveraging popular brands such as Cinnamon Toast Crunch and Cocoa Puffs to diversify its snack offerings, catering to evolving consumer preferences for convenient and flavorful snacks
• In June 2022, Opopop capitalizes on summer's spirit by launching a new Dill Pickle flavor popcorn, named the Opopop Pickle Monster. This limited-edition flavor promises a unique blend of saltiness, spiciness, and dill, appealing to adventurous snack enthusiasts seeking bold and distinctive flavors to enjoy during the warmer months
• In July 2020, Popcorn Indiana launched four new and improved popcorn flavors, including kettle corn, black & white drizzle corn, movie theatre butter, and aged white cheddar. This product expansion aims to refresh the brand's offerings and cater to diverse consumer tastes, providing a variety of indulgent and savory options for popcorn lovers

Popcorn Market Scope

The market is segmented on the basis of product, flavour, shape, application, and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Product

• Ready-to-Eat
• Microwave

Flavour

• Sweet
• Savoury

Shape

• Mushroom
• Butterfly

Application

• Home
• Commercial

Distribution Channel

• Store-Based
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Channel
  • Other Channels
• Non-Store Based

Popcorn Market Regional Analysis/Insights

The market is analyses and market size, volume information is provided by country, product, flavour, shape, application, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

北美占据市场主导地位，因为美国和加拿大的消费者对食品（包括爆米花）的营养和健康优势的认识有所提高。此外，该地区的主要制造商不断创新，推出新的口味品种，从而促进了市场的增长。消费者意识和行业创新的结合巩固了北美在全球爆米花市场的领先地位。

亚太地区预计将实现快速增长，主要得益于其蓬勃发展的消费群体，尤其是中国和印度。随着可支配收入的增加，消费者在食品上的支出正在大幅增加。购买力的激增推动了整个地区对食品的需求增加，使其成为制造商和零售商的一个有前途的市场。

报告的国家部分还提供了影响单个市场因素和国内市场法规变化的信息，这些变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和爆米花市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对有机咖啡市场的关注有关。

市场上的一些主要参与者包括：

• 好时公司 (美国)
• Intersnack Group GmbH & Co. KG（德国）
• 康尼格拉品牌公司（美国）
• 兰斯（美国）
• 百事可乐公司（美国）
• Eagle Family Foods Group LLC（美国）
• CATAPULT ENTERPRISES LTD（新西兰）
• Quinn Snacks Inc.（美国）
• Weaver Popcorn Bulk, LLC（美国）
• Amplify Snack Brands（美国）
• Wyandot, Inc.（美国）
• Nomad Foods（英国）
• Bakkavor Group plc（英国）
• 通用磨坊公司 (美国)
• 麦凯恩食品印度私人有限公司 (印度)
• Premier Foods Group Limited（英国）
• 2 Sisters Food Group（英国）
• Greencore Group plc (爱尔兰)
• Smartfoods Inc.（新西兰）

SKU-67460