Global Personalized Gifts Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 28.19 Billion |
 Market Size (Forecast Year) |
USD 57.85 Billion |
 CAGR |
% |
| Major Markets Players |
全球个性化礼品市场，按产品类型（个性化服装、个性化巧克力和巧克力拼盘、个性化配饰、个性化日记和办公桌配件、个性化相框和墙面装饰等）、最终用户（女性、中性、儿童和男性）、分销渠道（线上分销渠道和线下分销渠道）划分——行业趋势和预测至 2031 年。
个性化礼品市场分析和规模
在尖端方法和技术的推动下，个性化礼品市场继续蓬勃发展。从定制3D 打印到人工智能驱动的产品个性化，创新推动着增长。消费者寻求独特的体验，促使企业提供超个性化的选择。这种动态格局促进了创造力，并促进了送礼者和收礼者之间的情感联系，确保个性化礼品市场持续扩张
2023 年全球个性化礼品市场规模价值 281.9 亿美元，预计到 2031 年将达到 578.5 亿美元，2024 年至 2031 年预测期内的复合年增长率为 9.40%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022 (可定制为 2016 - 2021) |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
产品类型（个性化服装、个性化巧克力和巧克力拼盘、个性化配饰、个性化日记本和办公桌配件、个性化相框和墙面装饰等）、最终用户（女性、中性、儿童和男性）、分销渠道（线上分销渠道和线下分销渠道） |
|
覆盖国家 |
美国、加拿大、北美的墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区（欧洲）、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区（亚太地区）、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲（MEA）的其他地区（中东和非洲（MEA）的一部分） |
|
涵盖的市场参与者 |
Archies Limited (India), Redbubble (Australia), Etsy Inc. (U.S.), American Greetings Corporation (U.S.), Hallmark Cards Inc. (U.S.), American Stationery (U.S.), Personalization Mall (U.S.), Marks and Spencer plc (U.K.), CafePress (U.S.), Card Factory (U.K.), and Shutterfly, Inc. (U.S.) |
|
Market Opportunities |
|
Market Definition
Personalized gifts are unique and thoughtful presents tailored specifically to an individual. They often include custom engravings, monograms, or personal messages, adding a special touch that sets them apart from generic gifts. From engraved jewelry and custom-made artwork to monogrammed stationery and photo albums, personalized gifts show extra effort and thoughtfulness, making them cherished keepsakes for any occasion.
Personalized Gifts Market Dynamics
Drivers
- Growing Demand for Unique and Meaningful Gifts
The growing demand for unique and meaningful gifts is a key driver propelling the personalized gifts market forward. Personalized gifts offer a special touch, reflecting thoughtfulness and care, which resonates deeply with consumers. For instance, a custom-engraved piece of jewelry with initials or a heartfelt message from a personalised gift store to create a lasting impression, making the recipient feel valued and cherished, driving the popularity of personalized gifts in today's market.
- Growing Social Media and Influencer Culture
Social media platforms and influencer marketing have been instrumental in driving the personalized gifts market by amplifying unique and creative ideas to a broad audience. For instance, Instagram influencers regularly showcase personalized gifts in aesthetically pleasing posts, inspiring followers to seek similar items. These platforms serve as powerful marketing channels, fueling consumer interest and driving purchasing decisions towards customized gifts, thereby propelling market growth.
Opportunities
- Rise of E-commerce Platforms
The surge in e-commerce platforms has revolutionized the personalized gifts market, granting consumers unparalleled access to a vast array of customized offerings. With just a few clicks, shoppers can explore diverse options and effortlessly purchase unique items online. For instance, platforms such as Etsy and Shutterfly have become go-to destinations, connecting consumers with independent artisans and offering personalized products ranging from custom jewelry to photo books, driving the market's growth exponentially.
- Shift Towards Experiential Gifting
The personalized gifts market is driven by a shift towards experiential gifting, where consumers prioritize meaningful experiences over material possessions. Personalized gifts, such as custom travel itineraries or cooking classes tailored to individual preferences, create lasting memories and emotional connections. For instance, a personalized wine tasting tour crafted to match the recipient's favorite flavors offers a unique and memorable experience, driving the popularity of personalized gifts in today's experiential-focused market.
Restraints/Challenges
- High Production Costs
The personalized gifts market faces hinderances due to costly customized manufacturing processes, restricting affordability and scalability. This expense impedes market growth, as businesses struggle to compete with mass-produced alternatives. Consequently, consumers may opt for more accessible and cost-effective options, constraining the market's expansion and profitability.
- Limited Option of Returns and Exchanges
The personalized gifts market faces limitations due to the non-refundable nature of customized items. With restricted options for returns and exchanges, businesses encounter higher return rates and potential losses. This constraint hampers market growth and profitability, as customers may hesitate to purchase personalized products without assurance of recourse in case of dissatisfaction.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In January 2024, Etsy, a leading e-commerce platform, unveiled "Gift Mode," a cutting-edge feature powered by generative AI, offering personalized gift suggestions. This innovation aims to enhance user experience and cater to individual preferences effectively
- In August 2023, Hershey India introduced bespoke gift packs tailored for Raksha Bandhan, catering to the cultural significance of the festival with personalized touches, reflecting thoughtfulness and care
- In October 2022, Dudu’s Online, an Indian-based gift emporium, launched customizable Diwali gift collections, aligning with the festive spirit and allowing customers to add personal touches to their celebrations, fostering meaningful connections
- 2022 年 7 月，Etsy 推出了一款新的卖家应用程序，简化了客户的在线购买流程，提高了可访问性和便利性，从而巩固了其以用户为中心的电子商务平台地位，致力于提高客户满意度
个性化礼品市场范围
市场根据产品类型、最终用户和分销渠道进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
产品类型
- 个性化服装
- 个性化巧克力和巧克力拼盘
- 个性化配饰
- 个性化日记本和办公桌配件
- 个性化相框和墙壁装饰
- 其他的
最终用户
- 女性
- 男女通用的
- 孩子们
- 男性
分销渠道
- 线上分销渠道
- 线下分销渠道
个性化礼品市场区域分析/见解
对市场进行分析，并按上述产品类型、最终用户和分销渠道提供市场规模洞察和趋势。
市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、欧洲的日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）。
北美预计将在个性化礼品市场占据主导地位，这得益于交换定制礼品的悠久传统。这一趋势推动了市场增长，消费者越来越多地寻求适合各种场合的独特定制产品，从而确保该领域继续保持区域领先地位。
预计亚太地区个性化礼品市场将在预测期内呈现丰厚增长，这得益于人们对个性化礼品益处的认识不断提高以及可支配收入的增加。该地区预计将实现最高增长率，反映出消费者对定制化和礼品趋势变化的强烈需求。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和个性化礼品市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- Archies Limited（印度）
- Redbubble（澳大利亚）
- Etsy Inc.（美国）
- 美国贺卡公司 (美国)
- Hallmark Cards Inc.（美国）
- 美国文具（美国）
- 个性化商城（美国）
- 玛莎百货 (英国)
- CafePress（美国）
- 卡片工厂（英国）
- Shutterfly, Inc.（美国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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