全球包装印刷市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

包装印刷市场分析

各行各业对高品质、美观且实用的包装解决方案的需求不断增长，推动了包装印刷市场强劲增长。消费者对视觉吸引力和信息量丰富的包装的偏好不断增长，推动了印刷技术的进步，带来了数字印刷和可持续材料等创新。市场也受到对可持续性日益重视的影响，企业寻求环保包装解决方案以最大限度地减少对环境的影响。这种转变导致可回收和可生物降解材料的采用率上升，以及印刷技术的进步，从而减少浪费并提高效率。

包装印刷市场规模

2023 年全球包装印刷市场规模为 4.3797 亿美元，预计到 2031 年将达到 6.6454 亿美元，2024 年至 2031 年预测期内的复合年增长率为 5.35%。

除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解之外，Data Bridge Market Research 策划的市场报告还包括进出口分析、生产能力概览、生产消费分析、价格趋势分析、气候变化情景、供应链分析、价值链分析、原材料/消耗品概览、供应商选择标准、PESTLE 分析、波特分析和监管框架。

包装印刷市场趋势

“食品饮料行业不断扩张对包装印刷的影响”

The expanding food and beverage sector is a key driver of the packaging printing market, reflecting a trend that significantly influences market growth. As the industry evolves, there is an increasing need for packaging solutions that not only preserve product freshness and extend shelf life but also enhance branding and appeal to consumers. The rising demand for convenience foods, ready-to-eat meals, and premium beverages is fueling the need for innovative packaging solutions. Packaging plays a vital role in differentiating products in a competitive marketplace, making it essential for companies to invest in high-quality printing technologies that offer vibrant colors, engaging designs, and informative labeling. Additionally, the focus on sustainability and eco-friendly materials is driving the development of packaging solutions that align with environmental concerns, such as biodegradable or recyclable materials.

This trend is further supported by the growing popularity of e-commerce and direct-to-consumer sales channels, which require robust and attractive packaging to ensure products reach consumers in optimal condition. As the food and beverage industry continues to expand globally, driven by changing consumer preferences and increased disposable income, the demand for advanced packaging printing solutions is expected to rise, driving significant growth in the packaging printing market.

Report Scope and Packaging Printing Market Segmentation 

Packaging Printing Market Definition

Packaging printing refers to the process of applying graphics, text, and designs to packaging materials to enhance their appearance, convey product information, and ensure brand recognition. This process involves various techniques and technologies to produce high-quality prints on packaging substrates such as paper, cardboard, plastic, metal, and glass.

Packaging Printing Market Dynamics

Drivers

• Growing E-commerce Sector           

The expansion of e-commerce has significantly boosted the demand for effective packaging solutions that ensure product safety and enhance brand visibility during shipping. As online shopping continues to grow, packaging plays a critical role in protecting products from damage, contamination, and tampering while in transit. Additionally, e-commerce has heightened the need for packaging that stands out visually, as packaging serves as a key touchpoint for brand interaction and consumer engagement. This shift towards online retail is driving innovations in packaging design and printing, with a focus on durability, security features, and eye-catching aesthetics to attract and retain customers in a competitive digital marketplace.              

• Rising Consumer Preference for Attractive Packaging 

With the market becoming more saturated with diverse product options, packaging has emerged as a critical factor in influencing purchasing decisions. Effective packaging protects the product and conveys brand identity, product benefits, and key information compellingly. This trend is encouraging manufacturers and brands to invest in high-quality printing technologies that offer vibrant colors, intricate designs, and clear text, ensuring that products stand out on store shelves and resonate with consumers. Consumers are increasingly drawn to products with visually appealing and informative packaging, driving the demand for advanced printing solutions.

Opportunities

• Expansion of Sustainable Printing Technologies     

With increasing environmental awareness and consumer demand for eco-friendly products, there is a strong push towards reducing the ecological footprint of packaging. Innovations in sustainable printing include the use of biodegradable inks, recycled materials, and energy-efficient printing processes. These advancements not only meet regulatory requirements and consumer preferences but also provide companies with a competitive edge by aligning their practices with broader sustainability goals. The development and adoption of sustainable printing technologies and materials are creating significant growth opportunities in the packaging printing market.               

• Rise in Luxury Packaging       

Brands are investing in sophisticated packaging that reflects quality and opulence as consumers increasingly value premium experiences and exclusive products. Luxury packaging often involves intricate designs, high-quality materials, and advanced printing techniques that convey a sense of elegance and exclusivity. This trend is fueling demand for specialized printing solutions that can deliver intricate graphics, textures, and finishes. As the luxury market expands, package label printers are presented with opportunities to develop and supply innovative packaging solutions that cater to high-end consumer expectations. The growing popularity of luxury and premium packaging solutions is opening up new opportunities for high-end packaging printing applications. 

Restraints/Challenges

• High Capital Investment

The high cost of advanced printing technologies and equipment poses a significant barrier to entry for smaller companies in the packaging printing market. Investments in state-of-the-art printing machinery, such as digital presses and high-speed flexographic printers, require substantial financial resources. This capital-intensive nature of the industry can limit opportunities for smaller or new entrants who may struggle to compete with established players who have the financial capacity to invest in cutting-edge technology.   

• Fluctuating Raw Material Prices

Fluctuations in raw material prices, such as paper, plastic, and inks, can significantly impact production costs and profitability in the packaging printing market. The volatility of raw material costs is influenced by factors such as supply chain disruptions, geopolitical events, and market demand. These price variations can lead to increased production expenses and affect the overall cost structure of packaging solutions. Companies may face challenges in maintaining consistent pricing for their products while managing the impact of raw material cost fluctuations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Packaging Printing Market Scope

The market is segmented on the basis of packaging type, printing technology, printing ink, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging Type

• Labels
• Plastics
• Glass
• Metal
• Paper and Paperboard
• Flexible Packaging and Corrugated Boxes
• Cartons
• Others

Printing Technology

• Flexography Printing Technology
• Rotogravure Printing Technology
• Offset Printing Technology
• Digital Printing Technology
• Screen Printing

Printing Ink

• Solvent-Based Ink
• UV-Curable Ink
• Aqueous Ink
• Other

Application

• Food and Beverage
• Household and Cosmetic Products
• Pharmaceuticals
• Others

Global Packaging Printing Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, packaging type, printing technology, printing ink, and application as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to an increasing demand for diverse packaging solutions such as pouches, quality packaging materials, and shrink sleeves, which cater to a wide array of consumer and industrial needs. 

Asia-Pacific is expected to be the fastest growing due to the region's substantial investment in advanced technology and rapid development across various end-use industries, including food and beverages and healthcare. The increasing middle class and increasing disposable incomes in Asia-Pacific countries are driving demand for sophisticated packaging solutions that ensure product safety and enhance consumer appeal.  

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Global Packaging Printing Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Packaging Printing Market Leaders Operating in the Market Are:

• Constantia Flexibles (Austria)
• TOPPAN Inc. (Japan)
• Duncan Print Group (U.K.)
• Belmont Packaging Ltd（英国）
• 量子包装（英国）
• Mondi（英国）
• Sonoco Products Company（美国）
• Graphic Packaging International, LLC（美国）
• Quad/Graphics, Inc.（美国）
• Amcor plc (澳大利亚)
• Quantum Packaging Store（英国）
• WS Packaging Group, Inc.（美国）
• Shree Arun Packaging Company Private Limited（印度）
• Coveris (英国)
• 奥斯龙（芬兰）
• 艾利丹尼森公司（美国）
• CCL Industries。（加拿大）
• Smurfit Kappa（爱尔兰）

包装印刷市场的最新发展

• 2024 年 6 月，W&H 推出了针对软包装市场的突破性数字印刷概念。该概念机将于 2026 年推出，代表了工业包装印刷的重大进步。这种新的数字印刷解决方案结合了数字印刷和柔版印刷技术的优势，提供了一种满足现代包装需求的创新方法

SKU-52866