Global Nature Sports Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 13.56 Billion |
 Market Size (Forecast Year) |
USD 20.04 Billion |
 CAGR |
% |
| Major Markets Players |
>全球自然运动市场细分，按类型（观赏性运动和参与性运动）、运动项目（山地自行车、攀岩、徒步旅行、皮划艇、帆船、冲浪、风帆冲浪、滑翔伞和悬挂式滑翔等）、收入来源（门票、媒体权利、赞助和商品销售）、地点（陆地、水域和空中）– 行业趋势和预测到 2031 年。
自然运动市场分析
自然运动市场正在经历显著增长，这得益于人们对徒步旅行、山地自行车、皮划艇和攀岩等户外和冒险活动的需求不断增长。最新的技术进步包括可穿戴设备、GPS 追踪器和智能头盔，提高了安全性和用户体验。这些创新允许实时收集心率、位置和海拔数据，这有助于运动员监测表现并提高参与度。
轻质、耐候性强的服装和装备面料等新材料也在推动市场的发展。此外，为户外运动爱好者量身定制的移动应用程序通过提供路线建议、安全警报和天气更新来提高可访问性。
增强现实 (AR)和虚拟现实 (VR)在自然运动中的兴起值得关注。支持 AR 的护目镜可提供实时环境信息，而 VR 模拟可用于训练和技能提升，从而吸引初学者进入市场。
技术、环保意识和冒险行为的融合正在扩大自然运动市场，吸引更广泛的人群，并促进全球各地区的参与和消费。随着技术不断发展并与自然活动相结合，市场将进一步增长。
自然运动市场规模
2023 年全球自然运动市场规模价值 135.6 亿美元，预计到 2031 年将达到 200.4 亿美元，2024 年至 2031 年预测期内的复合年增长率为 5.0%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。
自然运动市场趋势
“生态旅游日益流行”
One specific trend driving the growth of the nature sports market is the rising popularity of ecotourism. As more travelers prioritize sustainable and environmentally friendly activities, nature-based sports such as hiking, kayaking, and wildlife safaris have seen increased demand. This trend aligns with the growing global focus on reducing carbon footprints and preserving natural habitats. Countries such as Costa Rica and New Zealand, known for their rich biodiversity, have capitalized on this by promoting eco-friendly adventure sports, drawing tourists from around the world. This shift towards sustainable tourism is a major contributor to the expansion of the nature sports market.
Report Scope and Nature Sports Market Segmentation
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Attributes |
Nature Sports Key Market Insights |
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Segments Covered |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Key Market Players |
Spark Nature Sports (U.S.), Touch to Nature Adventure (U.S.), Hardacho (Spain), Trerè Innovation S.r.l. (Italy), All That There Is (U.S.), Nature's Pantry (U.K.), and Get Set Sports Company (U.S.) |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Nature Sports Market Definition
Nature sports, also known as outdoor adventure sports, involve physical activities that take place in natural settings, such as forests, mountains, rivers, or oceans. These sports include hiking, mountain biking, rock climbing, kayaking, surfing, and skiing, among others. They allow participants to connect with nature, experience adventure, and challenge their physical and mental abilities. Nature sports promote fitness, environmental awareness, and stress relief while providing an escape from urban environments. As interest in eco-tourism and sustainable living grows, nature sports have become increasingly popular, offering both recreational enjoyment and opportunities for environmental preservation and education.
Nature Sports Market Dynamics
Drivers
- Growing Health and Wellness Trends
Growing health and wellness trends are driving the nature sports market as people become more aware of the physical and mental health benefits of outdoor activities. For instance, hiking and rock climbing are gaining popularity due to their ability to improve cardiovascular fitness and reduce stress. According to the Outdoor Foundation, hiking participation increased by 16% in 2022, illustrating how health-conscious individuals are increasingly embracing nature sports for overall well-being.
- Rising Social Media Influence
Rising social media influence significantly drives the nature sports market. Platforms such as Instagram showcase breathtaking outdoor experiences, such as mountain hikes and surfing adventures, inspiring users to seek similar activities. For instance, Instagram influencers frequently post photos of scenic landscapes and thrilling sports, generating buzz and attracting more participants. This visibility boosts market growth as people are motivated to try and share their own nature-based adventures.
Opportunities
- Increased Availability of Equipment
The increased availability of nature sports equipment through retail stores and online platforms presents significant market opportunities. For instance, major retailers such as REI and online marketplaces such as Amazon offer a wide range of gear, from climbing ropes to high-performance hiking boots. This accessibility not only attracts new enthusiasts but also supports existing participants by providing convenient access to the latest equipment, thus driving growth in the nature sports market.
- Advancement in Technology
Technological advancements in GPS devices, mobile apps, and wearable technology are creating significant opportunities in the nature sports market. For instance, devices such as Garmin’s GPS watches and apps such as AllTrails provide real-time tracking and navigation, enhancing safety and convenience for outdoor enthusiasts. This integration of technology encourages more people to engage in nature sports by offering reliable tools that support navigation and performance monitoring.
Restraints/Challenges
- Rising Safety Concerns
Safety concerns significantly hinder the nature sports market as the risk of injury or accidents can deter participation. The perceived danger associated with activities requires specialized training and safety gear, creating barriers for potential participants. These safety issues can lead to decreased engagement, higher insurance costs, and a negative impact on market growth, as the fear of accidents outweighs the appeal of the sport.
- Seasonal Limitations
Seasonal limitations pose a significant challenge for the nature sports market, as many activities are dependent on specific seasons or weather conditions. This seasonality leads to fluctuating participation rates, with peaks and troughs throughout the year. Consequently, revenue consistency is affected, creating instability in the market. The lack of year-round engagement hampers long-term market growth and complicates financial planning for businesses and event organizers.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Nature Sports Market Scope
The market is segmented on the basis of type, sports, revenue source and location. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Spectator Sports
- Participatory Sports
Sports
- Mountain Biking
- Rock-climbing
- Trekking
- Kayaking
- Sailing
- Surfing
- Windsurfing
- Paragliding and Hang-gliding
- Others
Revenue Source
- Tickets
- Media Rights
- Sponsorship
- Merchandising
Location
- Land
- Water
- Air
Nature Sports Market Regional Analysis
The market is analyzed and market size insights and trends are provided by type, sports, revenue source and location as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
由于移动技术的日益普及、体育竞赛的增多以及互联网的使用日益广泛，亚太地区预计将主导自然运动市场。这些因素预计将在预测期内推动该地区市场大幅增长，进一步提升北美的领先地位。
受人口健康意识增强和投资增加的推动，北美地区的自然运动市场预计将出现丰厚的增长。由于自然运动参与度不断提高，预测期内机会不断增加，该地区预计将实现最高的复合年增长率。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
自然运动市场份额
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
在市场上运营的自然运动市场领导者是：
- Spark Nature Sports（美国）
- 接触自然探险（美国）
- 哈达乔（西班牙）
- Trerè Innovation Srl（意大利）
- 一切皆有（美国）
- Nature's Pantry（英国）
- Get Set 体育公司 (美国)
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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