全球摩托车市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

摩托车市场分析

全球摩托车市场正在经历显着增长，这得益于对两轮车作为经济高效的交通工具的需求不断增长。这个市场涵盖了各种细分市场，包括巡洋舰、运动摩托车和电动摩托车，以满足不同的消费者偏好。可支配收入的增加，特别是在发展中地区，正在导致更高的销售和采用率。电动摩托车技术的进步等最新发展也在重塑市场格局，推广环保替代品。主要参与者正在投资创新设计和智能技术，以增强骑行体验和安全性。此外，城市化趋势和最后一英里连接的需求正在推动对摩托车的需求。总体而言，市场有望继续扩张，消费者偏好的不断变化和对可持续交通解决方案的推动带来了机遇。

摩托车市场规模

2023 年全球摩托车市场规模价值 1.0427 亿美元，预计到 2031 年将达到 1.6051 亿美元，2024 年至 2031 年预测期内的复合年增长率为 5.20%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和杵分析。

摩托车市场趋势

“对可持续交通选择的需求”

摩托车市场正在见证反映消费者偏好变化和技术进步的显著趋势。一个重要趋势是电动摩托车越来越受欢迎，这得益于人们环保意识的增强和对可持续交通选择的需求。电池技术的创新正在提高电动自行车的性能和续航里程，使其对更广泛的受众更具吸引力。此外，制造商正在加入智能功能，如连接性和先进的安全系统，以增强骑行体验。随着城市化进程的不断加快，对轻型和省油摩托车的需求也在增加，促使品牌专注于开发迎合城市通勤者的多功能车型。总体而言，这些趋势正在塑造一个以可持续性和创新为重点的动态市场格局。

报告范围和摩托车市场细分

Motorcycles Market Definition

Motorcycles are two-wheeled motor vehicles designed for efficient transportation and recreation. They are powered by internal combustion engines or electric motors and typically feature a handlebar for steering, a seat for the rider, and footpegs for support. Motorcycles come in various styles and configurations, including cruisers, sportbikes, touring bikes, and dirt bikes, catering to diverse riding preferences and purposes. Their lightweight and agile design allows for maneuverability in urban environments, making them popular for commuting.

Motorcycles Market Dynamics

Drivers

• Rising Demand for Personal Mobility Solutions

The rising demand for personal mobility solutions has significantly influenced the motorcycle market, as many individuals seek cost-effective alternatives to traditional automobiles. Motorcycles provide an accessible means of transportation, particularly for budget-conscious consumers who may find the expenses associated with car ownership including fuel, insurance, and maintenance—overwhelming. The affordability of motorcycles, combined with their ability to navigate through congested urban environments, makes them an attractive option for daily commuters. Moreover, as urbanization continues to accelerate, the need for efficient personal mobility solutions is becoming increasingly vital. This trend supports the growth of the motorcycle market and aligns with changing consumer preferences toward more economical and flexible transportation options, thereby driving market expansion.

• Rise in Disposable Incomes

The rise in disposable incomes in developing regions is a significant driver of motorcycle market growth, as it empowers more consumers to invest in personal transportation. With increased financial resources, individuals and families are more inclined to purchase motorcycles, recognizing them as affordable and efficient means of mobility. This trend is particularly pronounced in rapidly urbanizing areas where public transportation may be inadequate or unreliable. Motorcycles offer a practical solution for commuting, enabling users to navigate congested roads with ease. Furthermore, as disposable incomes rise, consumers are likely to seek upgraded models with advanced features, further fueling demand in the market. This shift toward motorcycle ownership in developing regions enhances individual mobility and contributes to the overall growth of the motorcycle industry.

Opportunities

• Demand for  Electric Vehicles (EVs)

The sales of conventional engine motorcycles have seen a notable increase, even as e-bikes and scooters continue to gain popularity. This trend highlights a broader acceptance of two-wheeled vehicles among consumers, driven in part by government initiatives promoting electro-mobility and addressing environmental safety concerns. As policies encourage the transition to electric vehicles (EVs), they inadvertently create a ripple effect, benefiting various motorcycle segments, including those with conventional engines. Given that electric motorcycles are recognized for their environmentally friendly attributes and zero emissions, the overall motorcycle market is anticipated to experience substantial growth. This surge in demand presents opportunities for manufacturers to innovate and diversify their offerings, ultimately catering to a wider range of consumer preferences and contributing to a greener transportation future.

• Smart Technologies into Motorcycles

The integration of smart technologies into motorcycles presents an exciting market opportunity for manufacturers aiming to enhance the riding experience. As consumers increasingly seek connectivity and advanced safety features, the development of smart motorcycles that incorporate connected devices becomes essential. These innovations can include features such as navigation systems, real-time diagnostics, and safety alerts, which improve rider convenience and enhance overall safety on the road. Companies can leverage advancements in technology to create motorcycles that offer seamless integration with smartphones and other devices, providing riders with real-time data on performance metrics and environmental conditions. By focusing on these developments, manufacturers can differentiate their products in a competitive market, attract tech-savvy consumers, and establish themselves as leaders in the growing sector of smart mobility solutions.

 Restraints/Challenges

• Higher Injury and Fatality Rates

Motorcycles, while offering a thrilling and efficient mode of transportation, come with inherent safety risks that can deter potential buyers. Statistics show that motorcycle riders are significantly more likely to be involved in accidents compared to car drivers, resulting in higher injury and fatality rates. This increased risk translates to elevated insurance costs for motorcycle owners, further complicating the decision to purchase. Many consumers, especially those new to riding, may be hesitant to invest in a motorcycle due to concerns about safety and financial implications associated with accidents. As a result, the perception of motorcycles as dangerous vehicles presents a significant challenge for manufacturers and dealers looking to attract new customers and expand the market.

• High Insurance Costs

Increased accident rates associated with motorcycle use significantly impact consumer perceptions and purchasing decisions. Motorcycles, while offering a sense of freedom and mobility, are inherently more dangerous than cars, leading to a higher likelihood of accidents and severe injuries. This reality translates into elevated insurance premiums, making motorcycle ownership more financially burdensome. Many potential buyers are deterred by the prospect of paying higher insurance rates and facing the risks associated with accidents. As a result, concerns over safety and financial implications can restrict market growth. Addressing these issues through improved safety features, rider education programs, and lower insurance costs could be crucial for attracting new customers and expanding the motorcycle market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Motorcycles Market Scope

The market is segmented on the basis of type, engine capacity, application, propulsion type, price range, end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• On Road
• Off Road
• Scooters

Engine Capacity

• Up to 200cc
• 200cc to 400cc
• 400cc to 800cc
• More than 800cc

Application

• Handlers
• Postures

Propulsion Type

• Internal Combustion Engine
• Electric

Price Range

• Low
• Mid
• High

End User

• Cruiser
• Adventure
• Touring
• Standard
• Sports

Motorcycles Market Regional Analysis

The market is analysed and market size insights and trends are provided by type, engine capacity, application, propulsion type, price range, end user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

欧洲在摩托车市场占据主导地位，预计在整个预测期内都将保持这一趋势。促成这一主导地位的关键因素包括可支配收入增加、经济前景良好以及对中型和重型摩托车的强劲需求，尤其是在德国。此外，创新制造中心的建立和摩托车类型的日益多样化正在推动整个地区的需求。

预计亚太地区摩托车市场将出现最高增长率，这得益于需求增长和新加坡人均收入的提高。此外，许多东南亚国家仍处于发展中，可支配收入较低，限制了他们购买昂贵汽车的能力。因此，这些地区的消费者更有可能选择价格实惠的摩托车，为东南亚摩托车行业创造了巨大的增长机会。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

摩托车市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的摩托车市场领导者是：

• 巴贾杰汽车有限公司 (印度)
• 宝马汽车公司（德国）
• 杜卡迪摩托车控股有限公司（意大利）
• 艾希尔汽车有限公司 (印度)
• Hero MotoCorp Ltd. (印度)
• 中国嘉陵实业股份有限公司 (中国)
• 本田摩托车有限公司（日本）
• KTM 运动摩托车有限公司（奥地利）
• 川崎重工业有限公司（日本）
• 比亚乔和 C. SpA（意大利）
• 铃木汽车公司（日本）
• 凯旋摩托车（英国）
• TVS 汽车公司（印度）
• Vmoto 有限公司 (澳大利亚)
• 雅马哈摩托车有限公司（日本）
• Zero Motorcycles, Inc（美国）

 摩托车市场最新动态

• 2024 年 1 月，新兴电动汽车初创公司 Raptee Energy 在泰米尔纳德邦全球投资者大会 (GIM) 上推出了其高压动力传动系统。该动力传动系统拥有令人印象深刻的规格，包括最高时速 135 公里/小时和续航里程 150 公里。该公司计划在 2024 年 4 月之前正式推出这款创新车型
• 2023 年 3 月，印度 Hero MotoCorp 与美国加利福尼亚州的 Zero Motorcycles 合作，承诺为此次合作投资高达 6000 万美元。此次合作旨在让 Zero 开发动力系统，同时利用 Hero MotoCorp 的电动摩托车制造规模、采购能力和营销专业知识。这一战略联盟将大大增强 Hero MotoCorp 的电动摩托车产品
• 2023 年 2 月，日本摩托车制造商雅马哈宣布更新其在印度的整个两轮车系列，从 2023 年 4 月起过渡到车载诊断 (OBD-II) 系统。更新后的车型，包括 FZS-Fi V4 Deluxe、FZ-X 和 MT-15 V2 Deluxe，现在将配备旨在提高安全性的标准牵引力控制系统 (TCS)。该系统优化了点火正时和燃油喷射，以防止车轮过度打滑，改善动力传输和骑手控制，尤其是在转弯时。此外，雅马哈计划在 2023 年底前推出新的汽油车型
• 2023 年 1 月，印度领先的两轮车制造商 Hero MotoCorp 宣布开始试生产以 E20 燃料为动力的摩托车，该燃料可以使用 E10 和 E20 的各种混合物。该公司正在针对 100-125 cc 大众市场细分市场的灵活燃料摩托车进行商业生产试验。这一举措是 Hero MotoCorp 在两轮车行业采用可持续燃料解决方案的努力的一部分
• 2023 年 1 月，Bajaj Auto 宣布进军高端两轮车市场，计划为国内和国际市场生产配备更高排量发动机（超过 390cc）的 KTM 摩托车。该公司正积极将这些车型纳入其生产战略，并将在未来几个月推出。此举标志着 Bajaj Auto 致力于扩大其在不断增长的高端摩托车领域的产品组合

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