Global Mobile Apps And Web Analytics Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2023 –2030 |
 Market Size (Base Year) |
USD 7.10 Billion |
 Market Size (Forecast Year) |
USD 22.80 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球移动应用和网络分析市场，按组件（解决方案和服务）、部署（内部部署和基于云）、垂直（银行金融服务和保险、医疗保健、运输和物流、媒体和娱乐、IT 和电信等）划分 - 行业趋势和预测到 2030 年。
移动应用和网络分析市场分析和规模
越来越多地采用先进技术来增强营销活动是移动应用和网络分析市场增长的关键驱动因素。人们对有效使用大量无组织随机数据的认识不断提高，再加上移动应用程序数量的不断增加，将进一步加剧对移动应用和网络分析的需求。智能手机在全球范围内的普及率不断提高，以及组织对人力资源分析和以客户为导向的营销活动的关注度不断提高，将为移动应用和网络分析市场创造更多有利可图的增长机会
2022 年全球移动应用和网络分析市场价值为 71 亿美元，预计到 2030 年将达到 148 亿美元，在 2023 年至 2030 年的预测期内复合年增长率为 15.7%。由于消费者越来越多地使用网络分析，解决方案细分市场占据了最高的市场份额。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的洞察外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理代表的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。
移动应用和网络分析市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2023-2030 |
|
基准年 |
2021 |
|
历史岁月 |
2020 |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
组件（解决方案和服务）、部署（本地和基于云）、垂直（银行金融服务和保险、医疗保健、运输和物流、媒体和娱乐、IT 和电信等） |
|
覆盖国家 |
美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区 |
|
涵盖的市场参与者 |
Microsoft (U.S.) Google LLC (U.S.), Oracle (U.S.), IBM (U.S.), Broadcom. (U.S.), Salesforce.com, inc (U.S.), Adobe (U.S.), SAP (U.S.), TIBCO Software Inc. (U.S.), SAS Institute Inc (U.S.), Teradata. (U.S.), Micro Focus (U.S.), MICROSTRATEGY INCORPORATED (U.S.), Amazon Web Services, Inc (U.S.) |
|
Market Opportunities |
|
Market Definition
Mobile apps (or application) analytics assists organizations in making data-driven decisions by collecting and analyzing insights from data inputs. Web analytics is the monitoring of user behavior, number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from. Mobile apps and web analytics help to gain qualitative and quantitative insights by understanding the customer behavior.
Global Mobile Apps and Web Analytics Market Dynamics
Driver
- The Increased Internet Penetration and Gaming Technology
The increased internet penetration and gaming technology have continued to improve, resulting in more accessibility to mobile games. Games such as Pokémon Go use sensors such as motion sensors, gyroscopes, and accelerometers in tablets and smartphones to ensure the capability of Augmented Reality (AR) and Virtual Reality (VR) on the mobile phone through various apps. Moreover, primarily there are three revenue models, comprising in-game purchases, paid game applications, and in-app advertisements that games and application developers follow.
Opportunity
- Rise in Investment in Advanced Technology across Industries
In the IT industry, various organizations adopted the channel partner method to market their service/products. However, these techniques prove to be a challenging job to efficiently manage partners. Nowadays, new partner programs and partner types are emerging to retain and attract partners. The use of the latest technologies, including analytics and artificial intelligence (AI), to provide business intelligence (BI) solutions is expected to further fuel the acceptance of PRM solutions.
Restraint/Challenge
- High Cost of Device
Organizations are choosing end-user experience monitoring solutions to reform IT operational performance, application performance, and business process optimization. Hence, higher cost associated with the devices is one of the major concern for the market.
Recent Development
- In March 2022, Netflix Inc announced that the company has acquired Next Games, a Finland based developer company. With this acquisition, Netflix is building mobile gaming services into their subscription services. Some prominent players in the mobile application market
Global Mobile Apps and Web Analytics Market Scope
移动应用和网络分析市场按组件、部署和垂直细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
成分
- 解决方案
- 服务
部署
- 本地部署
- 基于云
垂直的
- 银行、金融服务和保险（BFSI）
- 卫生保健
- 运输和物流
- 媒体和娱乐
- 信息技术和电信
- 其他的
全球移动应用和网络分析市场区域分析/洞察
移动应用和网络分析市场根据组件、部署和垂直进行细分。
全球移动应用和网络分析市场覆盖的地区包括北美洲、南美洲、欧洲、亚太地区以及中东和非洲。
最终用户体验监控 (EUEM) 市场报告涵盖的国家包括北美洲的美国、加拿大、墨西哥、南美洲的巴西、阿根廷和南美洲其他地区、欧洲的德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲 (MEA) 的其他地区
北美占据市场主导地位，其市场份额将在预测期内继续扩大，这是由于企业越来越多地采用先进技术，以及对移动应用和网络分析解决方案的需求增加。另一方面，亚太地区将在预测期内实现最高增长率。这是因为信息技术领域的技术进步迅速，战略伙伴关系不断增加，互联网普及率不断提高。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和全球移动应用及网络分析市场份额分析
全球移动应用和网络分析市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对全球移动应用和网络分析市场的关注有关
全球移动应用和网络分析市场的一些主要参与者包括：
- 微软 (美国)
- Google LLC（美国）
- 甲骨文 (美国)
- IBM（美国）
- 博通。（美国）
- Salesforce.com, inc（美国）。
- Adobe（美国）
- SAP（美国）
- TIBCO Software Inc.（美国）
- SAS 研究所 (美国)
- Teradata。（美国）
- Micro Focus（美国）
- 微策略公司（美国）
- 亚马逊网络服务公司（美国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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