全球月经卫生管理市场 – 行业趋势及 2029 年预测

月经卫生管理市场分析及规模

每年，印度有近 60% 的女性因月经卫生不良而被诊断出患有阴道和泌尿道疾病和感染。女性卫生用品用于在月经期间保持身体内部清洁、清洁阴道分泌物和去除多余的毛发。女性卫生用品包括卫生巾、卫生棉条、内部清洁剂和喷雾剂、护垫和护罩以及一次性剃须刀和刀片。由于新产品的推出和女性对健康的日益关注，月经卫生管理市场正在增长。

Data Bridge Market Research 分析，2021 年月经卫生管理市场规模为 223.4 亿美元，到 2029 年将飙升至 381 亿美元，预计在 2022 年至 2029 年的预测期内复合年增长率为 6.90%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、患者流行病学、管道分析、定价分析和监管框架。

月经卫生管理市场范围和细分      

Market Definition

Women often use feminine hygiene products to keep their bodies clean. Different layers of quilted cotton fabric are sandwiched between layers of extremely absorbent plastic and polymers that are impervious to liquids. Tampons, sanitary pads, menstruation cups, and napkins/pads are examples of these goods created from synthetic and natural raw materials.

Menstrual Hygiene Management Market Dynamics

Drivers

• Rising awareness of menstrual health and hygiene

Literacy is a fundamental right that serves as a springboard for ending poverty and extending society's attitude. Much study and policy debate has centred on the relationship between literacy and health. According to UNESCO, people in the United States with low literacy skills are three times more likely to have a worse health consequence than those with a higher literacy rate. This is also true of women's literacy in terms of feminine health and cleanliness. As a result, the market for menstrual hygiene management is predicted to grow as people become more aware of menstruation health and hygiene.

• Rising literacy level among females

Global agencies and organisations such as UNICEF and UNESCO have been active in boosting the literacy levels of young ladies in underdeveloped and developing nations during the last decade, believing that increased female literacy will improve feminine health management. Female literacy is projected to have a good impact on total feminine health management, and is thus closely related to the usage of feminine hygiene products. As a result, rising female literacy is expected to drive the menstrual hygiene management market.

Opportunities

• Emerging eco-friendly feminine hygiene products

Feminine hygiene products are not biodegradable, which is currently a big environmental problem. To compete in this market, it is possible to create environmentally friendly products like sanitary napkins made of natural fibres. Natural absorbent fibres with a low carbon footprint and wide availability include organic cotton, banana fibre, jute, and bamboo etic. Utilizing these fibres also reduces the price of manufacturing sanitary napkins.

 Restraints/Challenges

• Social stigma associated with menstruation and feminine hygiene products

For many women, the conventional perception and stigma connected with menstruation is a severe disadvantage. According to the Essity Health and Hygiene Report 2019, one in every four women in the world is of menstruation age. Women who menstruate require not just a private space to wash and manage their periods, but also feminine hygiene supplies and a proper disposal location. Menstruation is a hindrance to community engagement, education, and working life in rural places because these needs are frequently disregarded.

• Impact of feminine hygiene products on the environment

Currently, one of the most hotly debated topics is the environmental impact of sanitary napkins. A plastic disposable sanitary napkin takes 500-800 years to degrade entirely.

This menstrual hygiene management market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the menstrual hygiene management market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Menstrual Hygiene Management Market

People living in poverty experienced challenges acquiring menstrual hygiene materials and related health treatments during the pandemic COVID-19 because of the lockdown, increased costs, and economic insecurity. During the first phase of the lockdown, sanitary napkins were not listed on the list of critical commodities, causing serious production and supply disruptions, resulting in a shortage at pharmacies, grocery stores, and e-commerce websites. However, on March 29, 2020, Ajay Bhalla, India's home secretary, released an amendment to all state chief secretaries clarifying that sanitary napkins would be included in the list of basic products. Due to the fact that these products were classified as essential items, their production and sales were normalised, stabilising the market examined from 2022 to 2029.

Recent Development

• In May 2020, Ontex revealed plans for a new personal hygiene manufacturing plant in Rockingham County, North Carolina. Production at the new site is expected to begin in mid-2021.
• In October 2020, Softex Indonesia was acquired by Kimberly-Clark Corporation to help the company expand its personal care business in Southeast Asia.

Global Menstrual Hygiene Management Market Scope

The menstrual hygiene management market is segmented on the basis of product type and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product type

• Menstrual Care Napkins
• Cleaning and Deodorizing Spray

 End User

• Supermarkets
• Drug Stores
• Retail Stores

Menstrual Hygiene Management Market Regional Analysis/Insights

The menstrual hygiene management market is analysed and market size insights and trends are provided by country, product type and end-user as referenced above.

The countries covered in the menstrual hygiene management market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the menstrual hygiene management market due to the increasing awareness among the people along with availability of diversified products.

Asia-Pacific is expected to grow at the highest growth rate in the forecast period of 2022 to 2029 due to the growing female population and increasing disposable income.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Menstrual Hygiene Management Market Share Analysis

月经卫生管理市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对月经卫生管理市场的关注有关。

月经卫生管理市场的一些主要参与者包括：

• 强生私人有限公司。（美国）
• 宝洁（美国）
• 金佰利（美国）
• Essity Aktiebolag (publ)（瑞典）
• 花王株式会社 (日本)
• 大王制纸株式会社 (日本)
• Unicharm Corporation（日本）
• Premier FMCG（南非）
• Ontex（比利时）
• 恒安国际集团有限公司 (中国)
• Drylock Technologies（比利时）
• Natracare LLC（美国）
• First Quality Enterprises, Inc.（美国）
• 冰冰纸业有限公司 (中国)
• TZMO SA（波兰）
• 泉州恒雪妇女卫生用品有限公司 (中国)
• 雷尔（美国）
• Redcliffe Hygiene Private Limited（印度）
• The Keeper, Inc.（美国）
• STERNE（印度）
• MeLuna GmbH（德国）
• Diva International Inc.（加拿大）
• 卫生用品（墨西哥）

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