全球月经杯市场 – 行业趋势及 2031 年预测

月经杯市场分析及规模

随着最新方法和技术的采用，月经杯市场取得了显著进步。人体工程学设计、环保材料和用户友好功能等创新推动了显著增长。随着可持续性和卫生意识的增强，越来越多的女性开始接受月经杯作为一种方便且经济高效的月经卫生解决方案，从而推动了市场进一步扩张。                               

2023 年全球月经杯市场规模为 9.6758 亿美元，预计到 2031 年将达到 15.4217 亿美元，预测期内（2024 年至 2031 年）的复合年增长率为 6.0%。这表明市场价值。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的洞察外，Data Bridge Market Research 策划的市场报告还包括深度专家分析、患者流行病学、渠道分析、定价分析和监管框架。

报告范围和市场细分

Market Definition

Menstrual cups are reusable feminine hygiene products made of silicone or rubber. Shaped such as small cups, they are inserted into the vagina during menstruation to collect menstrual fluid. Unsuch as pads or tampons, which absorb fluid, menstrual cups catch it. They are eco-friendly, cost-effective, and can be worn for up to 12 hours, offering a convenient and sustainable alternative to traditional menstrual products.            

Menstrual Cups Market Dynamics

Drivers

• Rising Number of Women Population

The expanding female population worldwide is a pivotal factor influencing the menstrual cup market. With the increasing number of women globally, there's a parallel rise in menstrual product consumption. This trend is notably significant in both developed and emerging economies. Moreover, heightened awareness about female hygiene, coupled with concerns about infections associated with traditional sanitary products such as pads and tampons, further propels the demand for menstrual cups, driving market growth.

• Expansion of Retail

The retail expansion of menstrual cups across various platforms such as online stores, pharmacies, supermarkets, and specialty shops is significantly broadening market accessibility. For instance, major online retailers such as Amazon and dedicated menstrual hygiene brands such as DivaCup have made menstrual cups easily accessible to consumers worldwide. This increased availability not only enhances convenience for potential users but also contributes to driving sales and overall market growth.

Opportunities

• Availability of Diverse Options

The diverse array of menstrual cup options, ranging in sizes, shapes, and materials, fuels market growth by accommodating various user preferences and needs. For instance, individuals with a high cervix may opt for longer cups such as the Sirona, while those with sensitivities may prefer cups made from hypoallergenic materials such as the Lena Cup. This flexibility ensures that users can find a suitable product, expanding the market's appeal and adoption rate.

• Rising Demand for Comfort and Flexibility

The comfort and flexibility of menstrual cups drive their market growth, as users appreciate the freedom of movement they provide during physical activities. For instance, athletes find menstrual cups advantageous during workouts and competitions due to their unobtrusive nature. This comfort and flexibility appeal to women seeking an active lifestyle without the discomfort or restrictions often associated with traditional menstrual products, boosting the adoption of menstrual cups in the market. 

Restraints/Challenges

• Competition from Alternative Products

Competition from alternative menstrual hygiene products such as reusable cloth pads or period underwear poses a significant challenge to the menstrual cups market, limiting its expansion. Consumers opting for these alternatives may be less inclined to try menstrual cups, impacting their market penetration and growth potential negatively. 

• Limited Education and Training

The absence of comprehensive educational resources and training materials for menstrual cup users presents a significant barrier to market growth. Without proper guidance on insertion and removal techniques, many individuals may feel discouraged or hesitant to try menstrual cups, limiting their adoption and contributing to slower market expansion. 

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In January 2023, HLL Lifecare Limited introduced three new menstrual cup brands, Thinkal, Velvet, and Cool Cup, in India, offering women eco-friendly and comfortable alternatives for menstrual hygiene management
• In August 2022, Lemme Be debuted the Z-Cup, a cost-effective and eco-friendly menstrual cup designed to provide leak-proof protection during vigorous activities, catering to the diverse needs of menstruators
• In March 2021, Essity expanded its sustainable product line with the launch of Libresse V-Cup, a reusable menstrual cup, across Denmark, Norway, Finland, and Sweden, promoting eco-conscious menstrual hygiene solutions in the Nordic region
• In January 2020, Diva International Inc. initiated an educational campaign, in collaboration with Plan International Canada, aimed at enhancing menstrual education among young people, particularly indigenous girls, fostering brand awareness while promoting menstrual health and hygiene

Menstrual Cups Market Scope

市场根据材料、类型、尺寸、可用性、形状、最终用户和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

材料

• 医疗级硅胶
• 天然橡胶（乳胶）
• 热塑性弹性体 (TPE)

 形状

• 钟形
• 圆柱形
• V 形
• 圆盘式
• 可折叠

尺寸

• 小的
• 中等的
• 大的

 可用性

• 可重复使用的
• 一次性的

 类型

• 圆形的
• 空洞的
• 尖尖的
• 平坦的

 最终用户

• 医院
• 专科诊所
• 家庭护理
• 其他的

 分销渠道

• 医院药房
• 零售药店
• 网上药店
• 其他的

月经杯市场区域分析/见解

对市场进行分析，并按国家、材料、类型、尺寸、可用性、形状、最终用户和分销渠道提供市场规模洞察和趋势，如上所述。

市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区（APAC）的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲（MEA）的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。

亚太地区预计将成为月经杯市场增长最快的地区，这得益于痛经和月经疾病的日益流行。此外，医疗基础设施的发展和政府举措将进一步推动该地区的市场增长。

预计北美将在月经杯市场的份额和收入方面占据主导地位，并在预测期内保持主导地位。技术进步和医疗保健支出激增，促进了增长。主要参与者的存在和药物使用量的增加进一步促进了该地区的市场扩张。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

医疗保健基础设施增长安装基础和新技术渗透

该市场还为您提供每个国家/地区资本设备医疗支出增长、市场上不同类型产品的安装基数、使用生命线曲线的技术影响以及医疗监管情景的变化及其对市场的影响的详细市场分析。数据适用于 2016-2021 年的历史时期。

竞争格局和月经杯市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• The Keeper, Inc.（美国）
• 阿桑印度 (印度)
• Diva International Inc.（加拿大）
• YUUKI Company sro (捷克共和国)
• Redcliffe Hygiene Privated Limited（印度）
• Sirona Hygiene Private Limited（印度）
• Me Luna GmbH（德国）
• Ruby Cup（英国）
• Fleurcup（法国）
• 萨尔特（美国）
• INTIMINA（瑞典）
•  SochGreen（印度）
• AllMatters（丹麦）
• 莉娜杯（美国）
• 宝洁（美国）

SKU-59470