Global Matcha Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2022 –2029 |
 Market Size (Base Year) |
USD 3.14 Billion |
 Market Size (Forecast Year) |
USD 5.81 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球抹茶按等级（礼仪抹茶、经典抹茶和烹饪抹茶）、产品（普通茶、抹茶饮料、食品、个人护理）分销渠道（线上和线下）划分——行业趋势及 2029 年预测
市场分析和规模
抹茶独特的制作方式和芳香的吸引力是其在许多非本土地区和国家的食品和饮料行业中被采用的主要原因。抹茶由被称为碾茶的阴磨茶叶制成，这些茶叶使用花岗岩石磨磨成粉末。几十年前，抹茶是一种地方性饮料，日本以外很少有人听说过。然而，由于美食旅游的快速发展，抹茶已成为许多亚洲国家公认的茶品。
Data Bridge Market Research 分析称，2021 年抹茶市场价值为 31.4 亿美元，预计到 2029 年将达到 58.1 亿美元，2022 年至 2029 年预测期内的复合年增长率为 8%。在预测期内，抹茶在茶和抹茶粉中的使用越来越多，用于制作饮料、甜点和糖果，这是推动市场增长的一个因素。
市场定义
抹茶是一种绿茶，由选择嫩茶叶并将其磨成鲜绿色粉末制成。它是一种日本绿茶，有粉末和液体两种形式。这种茶味道温和柔滑。抹茶源自中国和日本的气候和土壤条件所致的茶树植物。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2022 至 2029 年 |
|
基准年 |
2021 |
|
历史岁月 |
2020（可定制至 2019 - 2014） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
按等级（礼仪、经典和烹饪）、产品（普通茶、抹茶饮料、食品、个人护理）、分销渠道（线上和线下） |
|
覆盖国家 |
北美洲的美国、加拿大和墨西哥、德国、瑞典、波兰、丹麦、意大利、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、欧洲的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲 (MEA) 的其他地区、巴西、阿根廷和南美洲其他地区 |
|
涵盖的市场参与者 |
雀巢公司（瑞士）、塔塔消费品有限公司（印度）、联合利华集团（英国）、Encha（美国）、Grace & Green（日本）、Green Foods Corp（美国）、AOI Tea Company（美国）、Aiya Co. Ltd.（日本）、ITO EN, LTD（日本）、丸久小山苑（日本） |
|
机会 |
|
抹茶市场动态
驱动程序：
- 全球慢性病患病率不断上升。
The rising prevalence of chronic diseases has increased the demand for a nutritious diet and refreshment items. Matcha's antioxidant properties and vitamin synthesis have resulted in more serviced matcha trade worldwide.
- Wide use of the application as well as numerous health advantages
This merchandise category's lustrous composition and essential nutrient advantage have increased its acceptance in creating numerous sweets, smoothies, refreshment beverages, and other food products.
Opportunity
The growing number of health-conscious customers, combined with customer awareness of the health benefits of matcha constituents, is expected to drive industry growth over the forecast period.
Restraints
Due to its special manufacturing process, the product is significantly more expensive than its competitors. The product is made from Camellia sinensis tencha leaves grown in the shade. Matcha tea plants are only grown in Japan due to the country's unique soil and environmental conditions. Tencha is primarily grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan. The product's high price is due to strict cultivation conditions, a premium extraction process and careful grinding and processing.
This matcha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the matcha market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Matcha Market
The COVID-19 pandemic outbreak has had a positive impact on the market. This is because consumers all over the world are looking for health and wellness foods and beverages, such as matcha tea, to keep them healthy. As a result, demand for matcha tea has increased, positively impacting market growth globally during the global health crisis.
Recent Development
- On January 19, 2022, Aiya America, Inc. (Aiya Matcha), the world's leading premium Matcha green tea manufacturer for over 130 years, launched the Matcha Infused Tea Line. The package includes three high-quality Japanese green teas.
- On April 17, 2018, KISSA Tea will launch a new Matcha Cranberry Latte Mix made with 100 percent genuine Japanese Matcha. It's quick and easy to prepare.
- 2019 年 7 月 25 日，Voilà 和 Mizuba Tea Co. 宣布合作，让茶爱好者可以随时随地享用 Mizuba 的抹茶。Mizuba Tea Co. 的首款单杯抹茶将于 2019 年 7 月 19 日与 Voilà 合作推出。
全球抹茶市场范围
抹茶市场根据等级和产品进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
年级
- 仪式
- 经典的
- 烹饪
根据等级，抹茶市场分为礼仪抹茶、经典抹茶和烹饪抹茶。
产品
- 普通茶
- 抹茶饮料
- 食物
- 个人护理
根据产品，抹茶市场分为普通茶、抹茶饮料、食品和个人护理。
分销渠道
- 在线的
- 离线
根据分销渠道，抹茶市场分为线上和线下
抹茶市场区域分析/洞察
对抹茶市场进行了分析，并按国家、等级、分销渠道和产品提供了上述市场规模的见解和趋势。
抹茶市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、瑞典、波兰、丹麦、意大利、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲 (MEA) 的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。
由于绿茶在日本和中国很受欢迎，亚太地区拥有最大的区域市场。亚太地区约占全球行业收入的 64%。日本和中国的古老茶传统促进了亚太产品行业的集中度。此外，随着健康意识的增强，澳大利亚、新加坡和印度等国家有望成为潜在市场。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和抹茶市场份额分析
抹茶市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对抹茶市场的关注有关。
抹茶市场的一些主要参与者包括：
- 雀巢公司（瑞士）
- 塔塔消费品有限公司 (印度)
- 联合利华集团（英国）
- Encha（美国）
- Grace & Green（日本）
- 绿色食品公司（美国）
- AOI 茶叶公司（美国）
- Aiya 株式会社（日本）
- 伊藤园有限公司 (日本)
- 丸久小山园（日本）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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