Global Iptv Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 40.90 Billion |
 Market Size (Forecast Year) |
USD 151.67 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球互联网协议电视 (IPTV) 市场，按组件（硬件、软件和服务）、订阅类型（基于订阅和订阅费）、流媒体类型（非视频电视和视频电视）、传输方式（有线和无线）、最终用户（中小企业、大型企业、住宅客户）、设备类型（智能手机和平板电脑、智能电视、台式机和笔记本电脑）、应用（线性电视和非线性电视）、垂直（广告和营销、媒体和娱乐、游戏、电子商务、医疗保健和医疗、电信和 IT 等）划分 - 行业趋势和预测到 2031 年。
互联网协议电视 (IPTV) 市场分析和规模
互联网协议电视 (IPTV) 市场在技术进步的推动下正在经历显著增长。最新的方法，包括增强的流媒体算法和互动功能，正在重塑用户体验。随着对点播内容和无缝流媒体的需求激增，IPTV 有望大幅扩张。利用尖端技术，IPTV 市场继续蓬勃发展，为娱乐消费提供了无与伦比的机会。
2023 年全球互联网协议电视 (IPTV) 市场规模价值 409 亿美元，预计到 2031 年将达到 1516.7 亿美元，2024 年至 2031 年预测期内的复合年增长率为 17.8%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022（可定制为 2016 - 2021） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
组件（硬件、软件和服务）、订阅类型（基于订阅和订阅费）、流媒体类型（非视频电视和视频电视）、传输方式（有线和无线）、最终用户（中小企业、大型企业、住宅客户）、设备类型（智能手机和平板电脑、智能电视、台式机和笔记本电脑）、应用（线性电视和非线性电视）、垂直（广告和营销、媒体和娱乐、游戏、电子商务、医疗保健和医疗、电信和 IT 等） |
|
覆盖国家 |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
|
Market Players Covered |
AT&T Intellectual Property (U.S.), Cisco Systems, Inc. (U.S.), Deutsche Telekom AG (Germany), Huawei Technologies Co., Ltd. (China), Verizon Communications Inc. (U.S.), A&D Company, Limited (Japan), Akamai Technologies (U.S.), Telefonaktiebolaget LM Ericsson (Sweden), Huawei Technologies Co., Ltd. (China), Airtel India (India), Orange (France), CenturyLink (U.S.), MatrixStream Technologies, Inc. (Canada), Arris Group of Companies (U.S.), and STL Tech (India) |
|
Market Opportunities |
|
Market Definition
Internet protocol television (IPTV) is a system through which television services are delivered using the Internet Protocol Suite over a network infrastructure. It allows users to stream live TV channels and on-demand content via an internet connection. IPTV offers greater flexibility and interactivity compared to traditional broadcasting methods, enabling viewers to access a wide range of content on various devices.
Internet Protocol Television (IPTV) Market Dynamics
Drivers
- Increasing Demand for On-Demand Content
The surge in demand for on-demand content, propelled by popular streaming platforms such as Netflix, Hulu, and Amazon Prime Video, is a key driver fueling the expansion of the IPTV market. Consumers now seek flexible, personalized viewing experiences, spurring IPTV providers to offer a diverse range of on-demand content. For instance, IPTV services such as AT&T TV and Sling TV capitalize on this trend by providing extensive on-demand libraries alongside live TV channels, catering to evolving viewer preferences.
- Shift Away from Traditional Cable TV
The shift away from traditional cable TV towards IPTV services is propelled by factors such as cost-effectiveness, wider content options, and enhanced user experiences. For instance, households in the U.S. are increasingly opting for IPTV providers such as Hulu + Live TV or YouTube TV, which offer customizable channel packages at competitive prices compared to traditional cable subscriptions. This trend is indicative of a broader global movement towards IPTV solutions for home entertainment needs.
Opportunities
- Growing Smartphone and Smart TV Adoption
The surge in smartphone and smart TV adoption has significantly expanded the audience for IPTV services, propelling market growth. For instance, as of 2023, the global smartphone penetration rate reached 45%, with an estimated 3.8 billion users. This widespread connectivity allows IPTV providers to reach a larger audience, tapping into the growing demand for on-the-go entertainment and personalized viewing experiences, ultimately driving the market forward.
- Rise of OTT (Over-the-Top) Services
The surge in Over-the-Top (OTT) services, such as Disney+, Netflix, and Hulu, delivering content directly over the internet, is propelling the demand for IPTV solutions. Consumers increasingly seek customizable, on-demand content accessible via internet-enabled devices. This trend fosters the growth of IPTV providers who offer similar conveniences alongside live TV, fostering a competitive market landscape. As a result, IPTV experiences heightened demand and innovation, driven by the rise of OTT services.
Restraints/Challenges
- Quality of Service (QoS) Issues
Quality of Service (QoS) issues hinder the IPTV market, as maintaining consistent video resolution, minimizing buffering, and reducing latency are crucial for customer satisfaction. However, network congestion and technical limitations pose significant challenges, impacting the overall user experience and potentially leading to customer dissatisfaction and loss of market share.
- Security Concerns
Security vulnerabilities in IPTV platforms, including hacking, malware, and unauthorized access, pose significant risks to user privacy and service reliability, discouraging adoption and hindering market growth. Such concerns undermine consumer trust and confidence in IPTV services, impeding their widespread acceptance and market expansion.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In November 2023, amidst wildfires threatening telecommunications infrastructure in Saskatchewan, Canada, Enghouse Networks successfully delivered its new IPTV service to Île-à-la-Crosse Communications Society Inc. (ICSI). Prompted by the impending shutdown of their cable TV service, ICSI sought an immediate alternative, leading to the creation and launch of the IPTV service
- In October 2023, M7 Deutschland expanded its partnership with LIWEST, an Austrian network operator, by providing full IPTV license rights along with advanced functionalities. This enhancement enables LIWEST to augment its IPTV platform with additional HD TV channels, offering viewers interactive TV features such as time-shifted TV via restart and replay, thereby enriching their viewing experience
- In March 2023, BSNL introduced Internet Protocol Television (IPTV) services to customers in Tamil Nadu, India. As part of its fiber-optic internet services segment, BSNL partnered with M/s E2 Info Solutions to offer IPTV services, leveraging the revolutionary delivery of TV channels over the internet to enhance value for existing and new FTTH customers
- In March 2023, mwaretv forged a partnership with a prominent United States content provider to deliver a comprehensive service package for ISPs and multi-dwelling organizations. This collaboration enables mwaretv to provide an all-in-one solution, including over 200 national and regional television channels, empowering users to launch their services seamlessly with a diverse content offering
Internet Protocol Television (IPTV) Market Scope
The market is segmented on the basis of component, subscription type, streaming type, transmission method, end-user, device type, application, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Hardware
- Router
- Set-top Box
- Receiver
- Encoder
- Software
- Services
- In-House Service
- Managed Service
Subscription Type
- Subscription-Based
- Subscription Fee
Streaming Type
- Non-Video Television
- Video Television
Transmission Method
- Wired
- Wireless
End-User
- SMEs
- Large Enterprises
- Residential Customers
Device Type
- Smartphone and Tablets
- Smart TV
- Desktop and Laptops
Application
- Linear Television
- Non Linear Television
Vertical
- Advertising and Marketing
- Media and Entertainment
- Gaming
- E-Commerce
- Healthcare and Medical
- Telecommunication and IT
- Others
Internet Protocol Television (IPTV) Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided by country, component, subscription type, streaming type, transmission method, end-user, device type, application, and vertical as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
预计亚太地区互联网协议电视 (IPTV) 市场将以最高增长率增长。这一增长归因于该地区结肠直肠癌的患病率和发病率不断上升，推动了对通过 IPTV 平台提供的先进医疗技术和远程医疗解决方案的需求。
受生活方式转变、老龄化人口增加以及医疗成本削减的推动，北美有望引领互联网协议电视 (IPTV) 市场。这些因素推动了 IPTV 服务的采用，重塑了该地区的娱乐和医疗保健交付模式。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及由于来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和互联网协议电视 (IPTV) 市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- AT&T 知识产权（美国）
- 思科系统公司（美国）
- 德国电信公司（德国）
- 华为技术有限公司 (中国)
- 威瑞森通信公司 (美国)
- A&D 有限公司 (日本)
- Akamai 技术公司（美国）
- Telefonaktiebolaget LM Ericsson（瑞典）
- 华为技术有限公司 (中国)
- 印度 Airtel 公司（印度）
- 橙色（法国）
- CenturyLink（美国）
- MatrixStream Technologies, Inc.（加拿大）
- Arris 集团公司（美国）
- STL Tech（印度）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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