>全球低渗饮料市场，按产品（一般低渗饮料、低渗饮料）、应用（年龄（35 岁））、分销渠道（现代贸易、药店、便利店、电子商务、其他零售形式）、最终用户（运动员、休闲消费者、生活方式用户）、成分（柠檬酸、香料和防腐剂；盐和电解质；碳水化合物；维生素；其他）– 行业趋势和预测到 2029 年。
低渗饮料市场分析及规模
随着世界变得越来越健康，食品和饮料公司已尽一切努力利用这一机会。这一因素极大地惠及了低渗饮料市场，这些市场已调整了产品以满足客户的需求。这一市场基于在运动或有氧运动期间需要立即补充能量。运动员被饮料提供的糖分所吸引，市场参与者已经看到这一领域的巨大增长。
Data Bridge Market Research 分析称，2021 年低渗饮料的价值为 53.9 亿美元，预计到 2029 年将达到 105.1 亿美元，预测期内的复合年增长率为 8.70%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的洞察外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理代表的公司生产和产能、分销商和合作伙伴的网络布局、详细和最新的价格趋势分析以及供应链和需求的缺口分析。
低渗饮料市场范围和细分
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报告指标 |
细节 |
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预测期 |
2022 至 2029 年 |
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基准年 |
2021 |
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历史岁月 |
2020（可定制为 2014 - 2019） |
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定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（单位：美元） |
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涵盖的领域 |
产品（普通低渗饮料、低渗注射剂）、用途（年龄 (<13)、年龄 (13-21)、年龄 (21-35)、年龄 (>35)）、分销渠道（现代贸易、药店、便利店、电子商务、其他零售业态）、最终用户（运动员、休闲消费者、生活方式用户）、成分（柠檬酸、调味剂和防腐剂；盐和电解质；碳水化合物；维生素；其他） |
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覆盖国家 |
美国、加拿大、北美的墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区（欧洲）、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区（亚太地区）、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲（MEA）的其他地区（中东和非洲（MEA）的一部分） |
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涵盖的市场参与者 |
Abbott (U.S.), ACLI-MATE (U.S.), BA SPORTS NUTRITION LLC (U.S.), BioSteel Nordics (U.S.) Britvic Plc (Australia), Cargill Incorporated (U.S.), Decathlon SA (Switzerland), DyDo Group Holdings Inc. (U.S.), Energy Beverages LLC (U.S.), Keurig Dr. Pepper Inc. (U.S.), Large Life Ltd. (India), Monster Energy Co. (U.S.) Otsuka Pharmaceutical Co. Ltd. (Japan), PepsiCo Inc. (U.S.), Red Bull GmbH (Germany), Shree Jalaram Group (India), Suntory Holdings Ltd. (China) |
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Opportunities |
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Market Definition
Hypotonic beverages are intended to provide immediate hydration and energy. They are high in electrolytes but low in sugar, sodium, and carbohydrates. The water content of hypotonic drinks varies between 0% and 20%. It is important to note that these drinks are not recommended for children, as they may offer too much sugar or caffeine.
Global Hypotonic Drinks Market Dynamics
Drivers
- High incorporation of fitness activities among individuals
The growing popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full marathon participation has fuelled global demand for hypotonic drinks. Furthermore, as consumers become more aware of the health risks associated with regular non-organic hypotonic drinks, several manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.
- Marketing and promotional strategies
Aside from that, businesses are investing in novel marketing and advertising strategies to broaden their product portfolio. They are also introducing custom flavours and limited-edition products. Other factors influencing the growth of the hypotonic drinks market include changing lifestyles, shifting food preferences, and consumers' long working hours.
Opportunities
- Growing fitness participation
The growing number of fitness centres and increased female participation are expected to fuel the market's growth. The growing millennial population and increased social media marketing will further boost many opportunities, leading to the growth of the hypotonic drinks market during the forecast period.
Restraints
- Strict regulations
However, strict health regulations imposed by the government on hypotonic drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to restrain the growth of the hypotonic drinks market. In contrast, fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the hypotonic drinks market.
This hypotonic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the hypotonic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
COVID-19 Impact on Hypotonic Drinks Market
COVID-19's ramifications continue to reverberate throughout the global hypotonic ecosystem. This is because for the majority of the year 2020, severe restrictions were imposed on any type of indoor/outdoor activity. Furthermore, several leagues, tournaments, and even Olympic Games were postponed due to the uncertainty of the situation, which limited physical and gaming activities and undoubtedly had a negative impact on hypotonic drink sales revenues. However, as the condition improves the hypotonic drinks market is expected to form a recovery curve during the forecast period.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Development
- In 2021, GoodSport and sports Drinks, a Rosemont, Ill.-based startup, plans to launch GoodSport, a 97 percent dairy hypotonic drink, with the goal of competing nationally against leading brands. The product will be available on Amazon.com and www.goodsport.com.
- 2020 年，Powerade Power Water 和 Powerade Ultra 被添加到可口可乐公司的产品组合中。这些产品旨在解决锻炼习惯向耐力转变的问题。Ultra 的电解质比普通的 Powerade 和肌酸多 50%。每条产品线都有三种口味，不含糖或卡路里。
- 2019 年，可口可乐在印度推出了低渗饮料 Powerade。可口可乐打算使其产品组合多样化，以便为喜欢饮料而不是甜味碳酸饮料的印度消费者提供更多选择。?
全球低渗饮料市场范围
低渗饮料市场根据产品、应用、分销渠道、最终用户和成分进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
产品
- 普通低渗饮料
- 低渗注射
应用
- 年龄 (<13)
- 年龄 (13-21)
- 年龄 (21-35)
- 年龄 (>35)
最终用户
- 运动员
- 普通消费者
- 生活方式用户
分销渠道
- 现代贸易
- 药店
- 便利店
- 电子商务
- 其他零售业态
原料
- 柠檬酸
- 口味
- 防腐剂
- 盐和电解质
- 碳水化合物
- 维生素
- 其他的
低渗饮料市场区域分析/见解
对低渗饮料市场进行了分析，并按国家、产品、应用、分销渠道、最终用户和成分提供了市场规模洞察和趋势。
低渗饮料市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）。
北美是低渗饮料最大的市场。通过新产品的推出和创新，例如每罐增加糖或咖啡因含量、推出各种口味、选择玻璃瓶包装等，北美地区一直能够保持其作为此类饮料主要市场之一的地位。
美国是低渗饮料增长最快的市场，这得益于人口增长和健康意识增强等多种因素。该地区的增长也可以归因于拉丁美洲国家的经济发展，这导致消费者的可支配收入水平更高。这有助于开发和购买更昂贵的饮料。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和低渗饮料市场份额分析
低渗饮料市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对低渗饮料市场的关注有关。
低渗饮料市场的一些主要参与者包括：
- 雅培（美国）
- ACLI-MATE（美国）
- BA SPORTS NUTRITION LLC（美国）
- BioSteel Nordics（美国）
- Britvic Plc（澳大利亚）
- 嘉吉公司（美国）
- Decathlon SA（瑞士）
- DyDo Group Holdings Inc.（美国）
- 能量饮料有限公司 (美国)
- Keurig Dr. Pepper Inc.（美国）
- Large Life Ltd.（印度）
- Monster Energy Co.（美国）
- 大塚制药株式会社（日本）
- 百事可乐公司（美国）
- 红牛有限公司 (德国)
- Shree Jalaram 集团 (印度)
- 三得利控股有限公司 (中国)
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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