全球家庭护理纸包装市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

家庭护理纸包装市场分析

家庭护理纸包装市场在技术和方法上取得了显著进步，推动了显著增长。最近的创新包括开发环保和可持续材料，如再生纸和可生物降解涂层。这些进步迎合了消费者对环保包装解决方案日益增长的需求。

一项关键的技术突破是整合智能包装功能，例如二维码和NFC标签，这些功能可为消费者提供详细的产品信息和互动体验。这些功能可增强消费者参与度，并为品牌提供有关产品使用情况和客户偏好的宝贵数据。

此外，数字印刷和柔版印刷等印刷技术的进步提高了定制化程度并降低了生产成本。这使得设计更加生动和复杂，符合个性化和美观包装日益增长的趋势。

市场增长的推动力是人们对可持续性的日益关注以及从塑料包装向纸质包装解决方案的转变。一次性塑料监管压力的加大以及消费者对环保产品的偏好进一步加速了创新型家庭护理纸质包装的采用。

家庭护理纸包装市场规模

2023 年全球家庭护理纸包装市场规模价值 20.3 亿美元，预计到 2031 年将达到 32.6 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.1%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括进出口分析、生产能力概览、生产消费分析、价格趋势分析、气候变化情景、供应链分析、价值链分析、原材料/消耗品概览、供应商选择标准、PESTLE 分析、波特分析和监管框架。

家庭护理纸包装市场趋势

“可持续材料的兴起”

The growing emphasis on sustainability is significantly driving the home care paper packaging market. Consumers and businesses are increasingly seeking eco-friendly packaging options to reduce environmental impact. For instance, in September 2020, Borealis and Menshen GmbH unveiled a new packaging closure made from post-consumer recycled resin. This innovation demonstrates their dedication to sustainable practices by using recycled materials for packaging solutions, enhancing environmental responsibility while maintaining product quality and functionality.

Report Scope and Home Care Paper Packaging Market Segmentation         

Home Care Paper Packaging Market Definition

Home care paper packaging refers to the use of paper-based materials for packaging products related to household care and cleaning. This type of packaging includes items such as paper towels, toilet paper, and cleaning cloths, designed to be both functional and eco-friendly. It often emphasizes sustainability, with many products featuring recyclable or biodegradable materials. Home care paper packaging helps reduce environmental impact by minimizing plastic use and promoting recycling. Its design focuses on strength, absorbency, and ease of use, ensuring that the products inside remain protected and accessible for consumers.

Home Care Paper Packaging Market Dynamics

Drivers

• Innovation in Paper Packaging

Technological advancements have significantly enhanced the functionality of paper packaging, driving its adoption in the home care products market. Innovations such as water-resistant coatings and tear-resistant materials improve the durability and usability of paper packaging. Companies such as DS Smith have developed advanced water-resistant paper coatings that maintain integrity even in humid conditions, making them ideal for products such as liquid detergents. For instance, in November 2020, L'Oréal’s Garnier Ultimate Blends became the first beauty brand to introduce 100% recyclable FSC-certified cardboard packaging. This milestone reflects Garnier’s commitment to environmental sustainability by ensuring that their packaging is fully recyclable and sourced from responsibly managed forests.

• Consumer Preference for Premium Packaging

Consumers increasingly view paper packaging as a sign of premium quality and sustainability compared to plastic. This perception drives its adoption, especially in high-end home care products. For instance, luxury brands such as The Honest Company and Method use paper packaging to enhance their product appeal, reflecting their commitment to environmental responsibility while offering a premium look and feel. Such packaging not only aligns with consumer values but also differentiates products in a competitive market. This trend encourages other brands to adopt paper packaging, thus driving the growth of the home care paper packaging market as consumers seek both quality and eco-friendly options.

Opportunities

• Increased Focus on Circular Economy

The shift towards a circular economy significantly create opportunity in the home care paper packaging market. This economic model prioritizes recycling and reusing materials, aligning with global sustainability goals. Companies are investing in closed-loop systems to ensure that paper packaging is continuously recycled, reducing waste and environmental impact. For instance, companies such as Unilever have committed to using 100% recyclable or reusable packaging by 2025, including paper-based solutions. Their investment in recycling infrastructure supports the circular economy by turning used paper packaging into new products. This commitment enhances consumer trust and drives demand for sustainable packaging options, further boosting the market.

• Growing E-Commerce

The rapid growth of e-commerce significantly boosts the demand for paper packaging in the home care sector. As online shopping surges, there’s an increased need for packaging that can safeguard products during transit and resonate with eco-conscious consumers. Paper packaging is favored for its protective qualities and recyclability, aligning with the push for sustainable practices. For instance, In December 2020, Mondi introduced the EcoWicketBag, a paper-based diaper pack designed for Drylock. This pack is compatible with existing paper recycling streams and meets stringent recycling regulations. Additionally, Mondi offers an EcoWicketBag made from fully compostable materials, reinforcing their commitment to sustainable packaging solutions.

Restraints/Challenges

• High Costs of Sustainable Materials

Sustainable paper packaging materials generally come with a higher price tag compared to conventional options. This increased cost poses a significant challenge for companies, especially those operating under tight budgets. The higher expenditure associated with eco-friendly materials can deter businesses from making the switch, as they may prioritize cost-efficiency over environmental considerations. This financial strain can hinder the widespread adoption of sustainable paper packaging, limiting market growth. Additionally, the cost disparity between sustainable and traditional materials can create an uneven playing field, further impeding the transition to greener alternatives within the home care packaging sector.

• Limited Durability and Strength

Paper packaging often falls short in terms of durability and strength compared to plastic or metal alternatives. This limitation is particularly significant for home care products that require sturdy packaging to ensure their protection during transport and storage. The inherent fragility of paper can lead to damage or deterioration of the products, potentially compromising their quality. As a result, companies may face challenges in maintaining product integrity, which can impact customer satisfaction and lead to increased costs related to product returns or re-packaging. This drawback can hinder the market's growth, as businesses seek more reliable packaging solutions for their home care products.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Home Care Paper Packaging Market Scope

市场根据材料、类型和产品进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

材料

• 塑料
• 纸
• 金属
• 玻璃

 类型

• 瓶子
• 金属罐
• 纸箱
• 袋装
• 其他类型

产品

• 洗碗
• 杀虫剂
• 洗衣护理
• 化妆品
• 抛光剂
• 空气护理
• 其他产品

家庭护理纸包装市场区域分析

对市场进行分析，并按上述国家、材料、类型和产品提供市场规模洞察和趋势。

市场报告涉及的国家包括美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、法国、意大利、英国、比利时、西班牙、俄罗斯、土耳其、荷兰、瑞士、欧洲其他地区、日本、中国、印度、韩国、澳大利亚和新西兰、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、阿拉伯联合酋长国、沙特阿拉伯、埃及、以色列、南非、中东和非洲其他地区

由于人口增长和生活方式的转变，亚太地区预计将主导家庭护理纸包装市场。该地区零售额的高增长势必进一步推动市场增长。消费者对环保包装解决方案的需求增加以及对可持续性的认识不断提高也促进了这一扩张。

受可支配收入增加和卫生意识增强的推动，北美家庭护理包装市场预计将出现丰厚增长。该行业的扩张与人口增长和消费者对家庭护理产品的支出增加相一致。随着可支配收入的增加，该地区对创新和有效包装解决方案的需求也将增加。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

家庭护理纸包装市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

家庭护理纸包装市场的领导者有：

• Amcor plc (澳大利亚)
• 鲍尔公司 (美国)
• RPC Group plc（英国）
• Winpak Ltd.（加拿大）
• AptarGroup Inc.（美国）
• Sonoco Products Company（美国）
• Silgan Holdings Inc.（美国）
• 利乐拉伐（瑞士）
• DS Smith（英国）
• Can-Pack SA（波兰）
• ProAmpac（美国）

家庭护理纸包装市场的最新发展

• 2021 年 5 月，联合利华宣布其塑料包装总量的 11% 目前由消费后回收塑料组成。此举凸显了联合利华对可持续发展的承诺，将回收材料融入包装中，旨在减少对环境的影响并促进消费品领域的循环经济
• 2020 年 6 月，Gualapack 推出了 Pouch5，这是第一款 100% 单一材料可回收袋。与传统的多层层压板不同，Pouch5 完全可回收，适用于食品、美容和家庭护理用品等一系列产品。这项创新代表着朝着更可持续、更易于回收的包装解决方案迈出了重要一步
• 2022 年 2 月，Mondi 和 Henkel 合作，为洗碗机液体制作了可回收的单一材料补充袋。这些袋子可重复使用、重量轻且防漏，通过减少一次性包装和推广产品补充的循环方式，为可持续发展做出贡献

SKU-67370