全球硬糖市场 – 行业趋势及 2031 年预测

硬糖市场分析和规模

硬糖广泛用作独立零食，也用作各种糖果产品的配料，例如巧克力、冰淇淋和烘焙食品。它们在口味、颜色和形状方面多种多样，因此很受欢迎，可以提升其他甜品的口味和外观，符合不断变化的消费者偏好和糖果趋势。此外，硬糖通常以怀旧或手工零食的形式包装和销售，以吸引寻求放纵或独特美食体验的消费者。

2023 年全球硬质糖市场规模价值 2788.8 亿美元，预计到 2031 年将达到 3875.8 亿美元，2024 年至 2031 年预测期内的复合年增长率为 4.2%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置代表的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

报告范围和市场细分       

Market Definition

Hard candies are madeup from boiled sugar syrup that hardens as it cools. These candies come in various shapes, flavors, and colors, and they often have a translucent appearance. Candies are in vaious types lollipops, candy canes, and rock candy. Hard candy is known for its long shelf life and its ability to satisfy sweet cravings with its crunchy texture and intense sweetness.

Hard Candy Market Dynamics

Drivers

• Growing Product Development Increases the Demand for Hard Candies among the Consumers

Popular candy companies constantly strive to create new flavors, textures, and packaging designs to captivate consumers and stay ahead of competitors. This continuous innovation keeps the market dynamic and exciting, catering to evolving consumer preferences and trends. Whether introducing exotic fruit flavors, experimenting with natural ingredients, or incorporating interactive elements into candy design, such efforts drive consumer engagement and loyalty. Moreover, innovative product development allows popular candy companies to discover niche markets, expand their customer base, and maintain relevance in an ever-changing confectionery landscape.

• Rising Consumer Engagement due to Expansion of Flavor Options

With an increasing variety of flavors ranging from traditional to exotic and innovative, consumers are more expected to explore and experiment with different hard candy offerings. This expansion appeals to diverse taste preferences and encourages consumers to purchase a wider range of products. Additionally, it fosters brand loyalty as consumers seek out their favorite flavors from specific manufacturers. The continuous introduction of new and unique flavors stimulates excitement and interest in the market, driving growth and profitability for manufacturers and retailers asuch as.

Opportunities

• Increase in Consumption of Hard Candies due to Rapidly Growing Population

As disposable incomes increase, consumers have more purchasing power, leading to higher spending on indulgent treats such as hard candies. Additionally, a growing population, especially in emerging markets, expands the consumer base for confectionery products. This demographic trend creates greater demand for various types of candies, including hard candies, driving market growth. Moreover, with more people in the market, there is increased diversity in taste preferences and consumption habits, encouraging manufacturers to innovate and offer a wider range of hard candy options to cater to diverse consumer needs and preferences.

• Increased Variety of Hard Candies Attracts Consumers for High-Quality Confectionery Experiences

Different types of hard candy such as lollipops, candy canes, and fruit drops appeal to nostalgia while newer varieties such as sour candies, gourmet flavors, and sugar-free options target health-conscious consumers and millennials. Specialized offerings such as CBD-infused hard candies reached to emerging trends in wellness and alternative medicine. Moreover, artisanal and premium hard candies attract consumers seeking unique, high-quality confectionery experiences. This range of options fosters innovation and competition among manufacturers, driving product development and market growth.

Restraints/Challenges

• Growing Competition from Healthier Alternatives

As consumers become increasingly health-conscious, they are shifting towards snacks perceived as healthier options, such as fruit snacks, nuts, and low-sugar treats. These alternatives offer nutritional benefits and are often perceived as better choices for maintaining a balanced diet compared to traditional hard candies, which are high in sugar and offer minimal nutritional value. The growing availability and promotion of these healthier alternatives present a challenge for the hard candy market, as they compete for consumers' attention and purchasing decisions, potentially leading to a decline in demand for traditional hard candies.

• Changing Economic Factors Limits the Consumption of Hard Candies

During economic downturns or periods of reduced disposable income, consumers tend to prioritize essential purchases over discretionary items such as confectionery. Fluctuations in currency exchange rates, inflation, and unemployment rates can also impact consumer purchasing power and confidence. Rising production costs due to factors such as increased raw material prices or labor expenses can squeeze profit margins for hard candy manufacturers.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Morinaga America Inc. launched FI-BEING, a new brand of hard candy focused on offering healthier options. Each serving of FI-BEING provides 11 grams of dietary fiber, which is a significant 39% of the daily recommended intake. This high fiber content can support digestive health, promote satiety, and help regulate blood sugar levels
• In 2022, Bazooka Candy Brands launched Push Pop Gummy Pop-its, marking a significant innovation in the hard candy market. Combining gummies with an interactive, refillable container under the iconic Push Pop brand, this launch aims to offer consumers a unique and enjoyable snacking experience. With flavors including strawberry, blue raspberry, berry blast, and watermelon, Bazooka's Push Pop Gummy Pop-its cater to diverse tastes, reinforcing the brand's commitment to innovation and consumer satisfaction
• 2022 年，HARIBO 推出了一系列复活节糖果，包括 Jelly Bunnies 和 Chick 'n' Mix，为硬糖市场增添了活力。HARIBO 的复活节系列利用季节性需求，提供各种令人愉悦的软糖，一定会让所有年龄段的消费者满意。HARIBO 重新推出以前的热门产品并推出新产品，展示了其创新能力，同时在竞争激烈的糖果领域保持了其质量和口味的声誉

硬糖市场范围

市场根据口味、类型和应用进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

味道

• 薄荷硬糖
• 焦糖硬糖
• 奶油硬糖
• 水果硬糖
• 巧克力硬糖
• 其他的

类型

• 爆米花
• 棒糖
• 传统的

应用

• 大卖场和超市
• 药店
• 专卖店
• 零售店

硬糖市场区域分析/见解

对市场进行分析，并根据上述风味、类型和应用提供市场规模洞察和趋势。

市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、瑞典、波兰、丹麦、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲 (MEA) 的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。

由于儿童和年轻人口的不断增长，亚太地区占据了市场主导地位。这一人口趋势为糖果产品创造了庞大的消费群体。此外，专门针对这一人群的媒体广告策略的兴起进一步促进了该地区的销售。年轻的人口和有效的营销活动的结合使亚太地区成为全球硬糖市场的堡垒。

北美预计将经历由多种因素推动的增长。产品消费量的增长，加上该地区可支配收入的增加，有望刺激经济扩张。随着消费者需求的增强，这种增长轨迹表明企业环境有利。因此，预计各行各业都将受益于这一上升趋势，为北美的整体经济繁荣做出贡献。

报告的国家部分还提供了影响单个市场因素和国内市场法规变化的信息，这些变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和硬糖市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• 不凡蒂范梅勒（荷兰）
• Arcor（阿根廷）
• 好时公司。（美国）
• 施特劳斯集团（以色列）
• TIGER BRANDS（南非）
• 乐天（韩国）
• Storck USA, LP（美国）
• 雀巢（瑞士）
• 玛氏公司（美国）
• 费列罗（意大利）
• 亿滋国际。（美国）
• 明治控股株式会社（日本）
• DS 集团（印度）
• UHA Mikakuto 有限公司 (日本)
• Yum Earth, Inc.（美国）
• Dum Dums（美国）
• Tootsie Roll Inc.（美国）
• 费拉拉糖果公司。（美国）

SKU-57037