全球护发市场 – 行业趋势及 2030 年预测

头发和护理市场分析和规模

各种头发问题（如头皮屑、头皮干燥和发痒、脱发和头发暗淡）的流行率不断上升，是推动全球对护发产品和服务需求的主要因素之一。此外，人们对污染有害影响和紫外线 (UV) 照射增加的担忧日益增加，这有利于市场的增长。此外，对含有天然成分（如茶树油、印度楝、罗勒、迷迭香油、柠檬油和雪松木）的去屑洗发水的需求不断增长，对市场产生了积极影响。对头发健康和保健的日益关注是推动对护发产品和服务需求的另一个关键因素。许多人都关心如何保持头发的整体健康和状况。因此，人们越来越意识到与头发健康和保健相关的益处，例如健康的头皮、适当的营养和保护免受损伤，以及强韧、有活力和光泽的头发，市场参与者对全球头发和护理市场的增长产生了积极影响。

Data Bridge Market Research 分析称，2022 年全球护发市场规模为 901.0317 亿美元，预计到 2030 年将达到 1416.7138 亿美元，预计在 2023 年至 2030 年的预测期内复合年增长率为 5.82%。由于产品应用范围广泛，“直销”在全球护发市场分销渠道中占据主导地位。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的洞察外，Data Bridge Market Research 整理的市场报告还包括深度专家分析、患者流行病学、渠道分析、定价分析和监管框架。

头发和护理市场范围和细分

Market Definition

Hair care products assist men and women in maintaining the health and cleanliness of their hair while also protecting it from injury. Depending on the type of hair, a range of products are available on the market for various applications. According to the type of hair and its requirements, different types of hair care products are available, including shampoo, conditioner, gels, colorant, hair growth products, etc.

Global Hair and Care Market Dynamics

Drivers

• Increasing Beauty and Grooming Consciousness

Growing consumer awareness about personal appearance, grooming, and self-care has increased demand for hair care products. Consumers are increasingly willing to invest in hair care products to maintain healthy, stylish, and well-groomed hair. This will further expand drive the market and lead to the growth of the hair and care market in the above mentioned projected timeframe of 2023 to 2030. .

• Changing Demographics and Lifestyle

Changing demographics, such as an aging population and an increasing number of working women, significantly influence the global hair and care market. Different age groups and lifestyles have varying hair care needs, leading to the demand for specialized products catering to specific hair concerns.

Opportunity

• The Increase in Demand for Natural Ingredients

Increasing consumer preference for sustainable and natural/organic hair care products has driven the demand for eco-friendly formulations, cruelty-free products, and environmentally friendly packaging. Brands that focus on sustainability and offer natural alternatives have gained popularity among conscious consumers will extend profitable opportunities for the market players in the forecast period of 2023 to 2030.

Restraint/Challenge

• Product and Safety Concerns

The product safety concerns can significantly impact consumer trust and brand reputation. Issues related to product quality, adverse reactions, or controversies can lead to decreased sales and customer loyalty. Companies must prioritize product safety and promptly address concerns to maintain consumer confidence.

This global hair and care market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global hair and care market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In July 2022, The Johnson & Johnson Company launched its new skin and hair care brand VIVVI & BLOOM, specifically designed for babies and toddlers of all ages
• In October 2021, to strengthen and broaden their existing strategic cooperation, L'Oreal, and Symatese announced the signing of additional long-term research and development agreements in the field of biomaterials
• In October 2020, Procter & Gamble Co. introduced a refillable pouch and a 100 percent reusable aluminum bottle across all haircare products. The refill pouch is manufactured with 60% less plastic and is 100% recyclable. The new packaging technique is part of P&G's goal of reducing virgin petroleum plastic usage by half by 2030

Global Hair and Care Market Scope

The global hair and care market is segmented on the basis of product and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Colorants
• Hair Spray
• Shampoos
• Conditioner
• Hair Loss Treatment Products
• Hair Styling Product
• Perms and Relaxants

Distribution Channel

• Direct Selling
• Hypermarkets /Supermarket
• Retail Chains
• Online Stores
• Pharmacies/ Drug Stores
• Convenience Stores
• Other Distribution Channels

Global Hair and Care Market Regional Analysis/Insights

The global hair and care market is analysed and market size insights and trends are provided by country, product and distribution channel as referenced above.

The countries covered in the global hair and care market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the global hair and care market due to the rise in product visibility across multi-retail outlets. Furthermore, large multinational companies concentrating their attention on providing superior quality hair care products, including styling products, conditioners, color, and shampoo, will further boost the growth of the global hair and care market.

Asia-Pacific is projected to observe significant growth in the global hair and care market during the forecasted period of 2023 to 2030, due to the rise in internet penetration and the push of e-commerce companies. Moreover, the growing usage of premium hair care products is further anticipated to propel the growth of the global hair and care market in the region in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure growth Installed base and New Technology Penetration

The global hair and care market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for global hair and care market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the global hair and care market. The data is available for historic period 2015-2020.

Competitive Landscape and Global Hair and Care Market Share Analysis

全球护发和护理市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对全球护发和护理市场的关注有关。

全球头发和护理市场的一些主要参与者包括：

• 资生堂公司（日本）
• 强生私人有限公司（印度）
• 联合利华 (英国)
• 安利（美国）
• 宝洁（美国）
• 欧莱雅集团（法国）
• 露华浓集团（美国）
• 拜尔斯道夫股份公司（德国）
• Natura & CO（南美）
• Conair 公司 (美国)
• Goody Products, Inc.（美国）
• 伊夫·黎雪（法国）
• 花王株式会社 (日本)
• 马里科（印度）
• Aveda 公司 (美国)
• 汉高股份公司（德国）
• 康比公司
• 雅芳产品（英国）
• OLAPLEX。
• Pai-Shau（加拿大）

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