全球豪华露营市场 – 2031 年行业趋势及预测

豪华露营市场分析和规模

市场正在经历显著增长，预计未来几年将继续扩大。市场的增长受到多种因素的推动，例如对体验式旅行的偏好日益增长、可支配收入不断增加以及对可持续和环保旅游选择的需求不断增长。豪华露营为旅行者提供独特而豪华的露营体验，将酒店的舒适与露营的冒险相结合。豪华露营市场也受益于豪华露营场地和住宿设施的不断增加。随着对豪华露营的需求不断增加，世界各地的豪华露营运营商和场地数量也在增加。这使得更广泛的旅行者更容易享受豪华露营，从而进一步推动市场增长。

2023 年全球豪华露营市场规模价值 35.2 亿美元，预计到 2031 年将达到 92.3 亿美元，2024 年至 2031 年预测期内的复合年增长率为 12.80%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

Market Definition

Glamping, short for "glamorous camping," refers to a form of camping that combines the outdoor adventure of traditional camping with luxurious amenities and accommodations. Unlike traditional camping, which often involves roughing it in tents or basic cabins, glamping offers more comfortable and upscale facilities, such as fully furnished tents, yurts, cabins, or even treehouses.

Glamping Market Dynamics

Drivers

• Growing Popularity of Experiential Travel 

Experiential travel has been steadily growing, driven by a desire for more meaningful and authentic experiences. Glamping, with its blend of luxury and adventure, perfectly fits this trend, offering travelers a unique way to immerse themselves in nature and local culture. In contrast to traditional lodging options, glamping enables guests to detach from the fast pace of everyday life and reconnect with nature, leading to memorable experiences, greater environmental appreciation, and stimulating market expansion.

• Rising Disposable Incomes  

The rise in disposable incomes, particularly among the middle and upper classes, has made luxury travel experiences more accessible to a broader range of people. This has led to an increase in demand for high-end accommodations, including glamping. Especially among well-off travelers, there's a willingness to invest more in distinctive and exclusive experiences, fueling the expansion of the glamping market. As disposable incomes continue to rise globally, the demand for luxury travel experiences such as glamping is expected to increase further, fueling market growth.

Opportunities

• Increasing Accessibility  

The availability of glamping sites has expanded beyond traditional camping areas to include a variety of locations such as national parks, private lands, and even urban settings. This growth has made glamping accessible to travelers who may not have previously considered traditional camping or who seek a more luxurious outdoor experience. In addition, the range of accommodations available, from luxury safari tents to basic yurts, caters to different budgets and preferences, further enhancing accessibility and market potential.            

• Social Media Influence 

Social media has become a powerful tool for marketing, glamping experiences, and influencing travel decisions. Travelers are increasingly using platforms such as Instagram, Facebook, and Pinterest to share their travel experiences, including their stays at glamping sites. This user-generated content serves as a form of endorsement and recommendation, attracting more people to consider glamping for their next vacation. The visually captivating aspect of glamping accommodations, characterized by their distinctive designs and scenic surroundings, renders them highly suitable for sharing on social media. As social media continues to play a significant role in travel inspiration and planning, the influence of platforms on the glamping market is expected to grow, presenting a key opportunity for market.

Rrestraints/Challenges

• Weather and Natural Disasters 

Glamping sites, due to their locations in natural and often remote areas, are vulnerable to weather events and natural disasters. This vulnerability can disrupt operations and impact the viability of the business. Severe weather conditions such as storms, floods, or wildfires can damage infrastructure, including tents, cabins, and amenities, leading to temporary closures and financial losses. Natural disasters such as earthquakes or hurricanes can pose significant safety risks to guests and staff and can be a challenge for the market.          

• Regulatory Challenges   

Glamping operators may encounter regulatory challenges, particularly related to land use and zoning regulations. Establishing a glamping site often requires compliance with local, regional, and national regulations, which can vary widely and be complex to navigate. Zoning regulations may restrict where glamping sites can be located and impose limitations on the type and size of structures that can be built. In addition, environmental regulations may require operators to adhere to certain sustainability standards and practices. Navigating these regulations can be time-consuming and costly, potentially limiting the growth of the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• 2024 年 1 月，日本露营品牌 Snow Peak 公布了其美国露营目的地 Snow Peak Long Beach Campfield 的计划，计划于 2024 年初推出。该露营地位于华盛顿州长滩半岛风景如画的 25 英亩土地上，地理位置优越，位于西雅图和俄勒冈州波特兰之间
• 2023 年 9 月，以位于喀拉拉邦蒙纳尔的泡泡豪华露营度假村而闻名的 Luxeglamp EcoResorts 在泰米尔纳德邦的热门山地小站 Kodaikanal 推出了一种全新的以天堂为主题的豪华露营体验。这项迷人的活动被冠以“Luxeglamp Celestial Glamp”的品牌，为客人提供天堂般的氛围，圆顶内有闪烁的星星和月光
• 2022 年 11 月，Under Canvas 宣布在黄石国家公园北入口附近进行扩建，占地 50 英亩，位于蒙大拿州的牧场。黄石国家公园在户外运动爱好者中享有盛誉，此次扩建有望推动市场增长

豪华露营市场范围

豪华露营市场根据住宿类型、面积、规模、土地所有权、最终用户、年龄组和应用进行细分。这些细分市场之间的增长将帮助您分析行业中微弱的增长细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，以确定核心市场应用。

住宿类型

• 客舱
• 帐篷
• 蒙古包
• 帐篷
• 树屋
• 塑料
• 其他的

区域

• 乡村的
• 城市的

尺寸

• 4 人
• 2 人
• 其他的

土地所有权

• 民众
• 私人的

终端用户

• 消费者
• 活动

年龄组

• 18-32 岁
• 33-50岁
• 51-65岁
• 65 岁以上

应用

• 孩子们
• 青少年
• 成年人

豪华露营市场区域分析/洞察

对市场进行分析，并按国家、住宿类型、地区、规模、土地所有权、最终用户、年龄组和应用提供市场规模洞察和趋势。

市场报告涉及的国家包括北美的美国、加拿大和墨西哥、德国、瑞典、波兰、丹麦、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区。

由于豪华露营在消费者中越来越受欢迎，而且该地区的旅行社和在线豪华露营服务数量不断增加，北美预计将占据市场主导地位。豪华露营将酒店的奢华与露营的冒险相结合，这种趋势在寻求独特和沉浸式体验的旅行者中越来越受欢迎。               

亚太地区消费者的可支配收入水平不断提高，导致休闲和旅行体验支出增加，预计该地区的市场将快速增长。此外，受连通性改善、政府促进旅游业的举措以及日益增长的中产阶级人口（他们热衷于独特和奢华的旅行体验）等因素的推动，亚太地区的旅游业正在迅速扩张。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和豪华露营市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• Bushtec Safari（南非）
• Sawday's Canopy & Stars Ltd.（英国）
• Huttopia（法国）
• Wigwam Holidays Ltd（英国）
• ArenaCampsites（欧洲）
• BIGHEAD 豪华帐篷（斯洛文尼亚）
• Bond Fabrications（英国）
• Chateau Ramšak（斯洛文尼亚）
• 礼宾露营（英国）
• The Forge（英国）
• Glamping Orchard（英国）
• 隐谷（印度）
• 基拉尼豪华露营（爱尔兰）
• Kudhva Ltd.（英国）
• 懒惰的橄榄别墅（意大利）
• 长谷蒙古包（英国）
• 松懈的缰绳（英国）
• YALA 豪华帆布小屋（荷兰）
• 奥利米亚阿德里亚村豪华露营（斯洛文尼亚）
• 茶壶巷豪华露营地（爱尔兰）
• YURTCAMP DEVON（英国）

SKU-57170