全球水果味珍珠奶茶市场 – 行业趋势及 2029 年预测

水果味珍珠奶茶市场分析及规模

茶是一种提神的饮料，有助于减轻压力，在世界各地广受欢迎。茶含有大量的抗氧化剂和黄酮类化合物。人们不断变化的生活方式逐渐增加了对各种茶口味的需求，现在相当一部分人更喜欢果茶而不是含咖啡因的茶。这是市场增长的一个重要方面，预计将确保未来几年市场拥有稳定的客户群。

Data Bridge Market Research 分析称，2021 年水果味珍珠奶茶市场价值为 36.3 亿美元，预计到 2029 年将达到 66.7 亿美元，预测期内复合年增长率为 7.90%。除了对市场价值、增长率、细分市场、地理覆盖范围和主要参与者等市场情景的洞察外，Data Bridge Market Research 整理的市场报告还包括深入的专家分析、按地理划分的公司生产和产能、分销商和合作伙伴的网络布局、详细和最新的价格趋势分析以及供应链和需求的缺口分析。

水果味珍珠奶茶市场范围和细分

Market Definition

The fruit flavour is a type of Taiwanese tea-based drink invented in the 1980s in Taichung and Tainan. The majority of bubble tea recipes include a tea base combined with milk or fruit, to which chewy tapioca balls and fruit jelly are frequently added. Ice-blended versions are typically blended with syrup or fruit, resulting in a slushy texture.

Fruit Flavour Bubble Tea Market Dynamics

Drivers

• Growing trend of casual dining and experimentation in food industry

Significant growth in the food and beverage industry around the world is one of the major factors driving the market's positive outlook. Restaurants and cafes offering quick service, fast food, and casual dining are increasingly experimenting with bubble tea flavours to provide their customers with novel beverage variations. Furthermore, rising health consciousness among the general public and increased awareness about the benefits of regular consumption of bubble tea are propelling market growth.

• Product innovations and introduction of new exotic flavours

These drinks are low in calories and can help with concentration, memory, motivation, and learning. Furthermore, various product innovations, such as the introduction of bubble teas in exotic flavours and aesthetically pleasing packaging, are boosting market growth. Other factors, such as rising consumer spending power and the proliferation of social media and retail e-commerce platforms, are expected to propel the market forward.

Opportunities

Several manufacturers are developing tea bags with compostable and biodegradable outer packaging to reduce their carbon footprint. They are also introducing ready-to-drink variants to broaden their product portfolio and boost overall sales. Furthermore, they are investing in innovative marketing strategies and celebrity endorsements, which are expected to boost market growth in the coming years.

Restraints

The inclusion of artificial preservatives, colour, and excess sugar in bubble tea, as well as rising coffee consumption, are among the major factors acting as restraints and will further challenge the fruit flavour bubble tea market during the forecast period.

This fruit flavour bubble tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fruit flavour bubble tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Fruit Flavour Bubble Tea Market

COVID 19 did contribute to an increase in the market for fruit flavour bubble tea. People preferred to use the non-store-based segment for getting their products at home because they were not leaving their homes because of the governments' precautionary instructions for COVID; the store-based segment was not widely preferred at the time. COVID has still resulted in the market and its key players doing well during the lockdown months. Furthermore, once the situation was stabilised, the store-based distribution channel segment resumed its normal sales rate. However, the impact on the manufacturing unit was significant in the early months of 2020.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In March 2022 Irish Distillers recently released a limited-edition lineup of single pot still whiskeys aged in unusual Japanese casks. The series includes three single pot-still whiskeys, including a 33-Year-Old aged three years in Japanese Mizunara oak casks and two other expressions aged for more than a year in Japanese Chestnut and Japanese Cedarwood casks. The cedar logs are sourced from the Kyushu region of southern Japan, where the warm, damp climate produces a fragrant and porous wood that contributes to the whiskey's depth of flavour of herbal tea, clove spice, caraway seeds, and a fruit finish.

Global Fruit Flavour Bubble Tea Market Scope

水果味珍珠奶茶市场根据成分和成分进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

原料

• 红茶
• 绿茶
• 乌龙茶
• 白茶

成分

• 味道
• 奶精
• 甜味剂
• 液体
• 木薯珍珠
• 其他的

水果味珍珠奶茶市场区域分析/见解

对水果味珍珠奶茶市场进行了分析，并按上述国家、成分和组分提供了市场规模见解和趋势。

水果味珍珠奶茶市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA)）。

亚太地区占据了市场主导地位，因为该地区的水果味珍珠奶茶消费量很高，而欧洲预计将成为水果味珍珠奶茶增长最快的地区，因为对健康热饮的需求不断增加。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和水果味珍珠奶茶市场份额分析

水果味珍珠奶茶市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对水果味珍珠奶茶市场的关注有关。

水果味珍珠奶茶市场的一些主要参与者包括：

• 塔塔消费品有限公司 (印度)
• 联合利华 (英国)
• 英国联合食品有限公司 (英国)
• 瓦赫达姆（印度）
• Celestial Seasonings（美国）
• 孟买缅甸贸易有限公司 (印度)
• Stash Tea（美国）
• Bigelow Tea（美国）
• 香格里拉茶（美国）
• 瑜伽士（美国）
• 茶共和国（美国）
• Mighty Leaf Tea（加拿大）
• Numi, Inc. PBC（美国）

SKU-56089