Global Fitness Trackers Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2023 –2030 |
 Market Size (Base Year) |
USD 48.38 Billion |
 Market Size (Forecast Year) |
USD 130.73 Billion |
 CAGR |
% |
| Major Markets Players |
>全球健身追踪器市场，按设备类型（腕戴式、智能服装和身体传感器、腿戴式、其他）、佩戴类型（手戴式、腿戴式、头戴式、其他）、应用（心率追踪、睡眠测量、血糖测量和运动、跑步、骑行追踪）、最终用户（运动、医院和诊断中心、其他）、年龄组（成人健身追踪器、儿童健身追踪器）、销售渠道（线上、线下）、显示类型（彩色显示、单色显示）、兼容性（Android、iOS、Tizen、Windows、其他）– 行业趋势和预测到 2030 年。
健身追踪器市场分析和规模
全球范围内，年轻人参与各种体育运动的人数不断增加，产品创新不断增加，是推动市场增长的主要因素。智能手表的日益普及和智能手机的迅速普及将进一步为市场创造有利可图的增长机会。线下分销渠道的不断增加、名人品牌代言的不断增加、医疗支出的不断增长（尤其是在发展中经济体）、健身追踪器制造所用材料的不断改进以提高产品性能、心血管疾病等疾病患者数量的不断增加以及电子商务平台的日益普及，都是推动市场增长率的重要因素。
Data Bridge Market Research 分析认为，健身追踪器市场规模在 2022 年为 483.8 亿美元，到 2030 年将达到 1307.3 亿美元，预计在预测期内的复合年增长率为 13.23%。由于其无与伦比的便利性、舒适性和多功能性，“腕戴式”在健身追踪器市场类型细分市场中占据主导地位。这些设备易于佩戴，可与皮肤持续接触以收集准确的数据，使其成为监测各种健康指标的理想选择。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察之外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。
健身追踪器市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2023 至 2030 年 |
|
基准年 |
2022 |
|
历史岁月 |
2021 (可定制为 2015-2020) |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
设备类型（腕戴式、智能服装和身体传感器、腿戴式、其他）、佩戴类型（手戴式、腿戴式、头戴式、其他）、应用（心率追踪、睡眠测量、血糖测量和运动、跑步、骑行追踪）、最终用户（运动、医院和诊断中心、其他）、年龄组（成人健身追踪器、儿童健身追踪器）、销售渠道（线上、线下）、显示类型（彩色显示、单色显示）、兼容性（Android、iOS、Tizen、Windows、其他） |
|
覆盖国家 |
美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、法国、意大利、英国、比利时、西班牙、俄罗斯、土耳其、荷兰、瑞士、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、阿联酋、沙特阿拉伯、埃及、南非、以色列、中东和非洲其他地区 |
|
涵盖的市场参与者 |
三星电子有限公司（韩国）、Garmin 有限公司（美国）、华为技术有限公司（中国）、苹果公司（美国）、索尼公司（日本）、宏达国际股份有限公司（台湾）、Fitbit 公司（美国）、小米全球社区（中国）、阿迪达斯股份公司（德国）、耐克公司（美国）、LG 电子（韩国）、摩托罗拉系统公司（美国）、Fossil 集团（美国）、谷歌有限责任公司（美国）、Polar Electro（芬兰）等。 |
|
市场机会 |
|
市场定义
健身追踪器市场是指专注于生产、分销和销售可穿戴设备的行业细分市场，这些设备旨在监测和跟踪个人身体活动、健康和健身的各个方面。这些设备通常戴在手腕上，如手表或作为配饰，结合传感器和技术来收集步数、心率、睡眠模式、卡路里消耗等数据。收集的数据通常与智能手机应用程序或计算机平台同步，使用户可以跟踪他们的健身进度、设定目标并就他们的健康和福祉做出明智的决定。
全球健身追踪器市场动态
驱动程序
- 健康意识不断增强
消费者对健身和健康重要性的认识不断提高是一个重要推动因素。人们越来越意识到需要跟踪自己的身体活动和整体健康状况。随着人们越来越注重健康，对帮助个人监测健康和健身的工具的需求也越来越大。健身追踪器为用户提供有关其身体活动、心率、睡眠模式等的实时数据。这些信息使用户能够控制自己的健康状况并做出明智的生活方式选择。
- 技术进步
Continuous improvements in sensor technology, battery life, and data analytics have led to more accurate and feature-rich fitness trackers, making them more appealing to consumers. Fitness trackers now incorporate more advanced sensors, such as optical heart rate sensors, accelerometers, gyroscopes, and even SpO2 (blood oxygen) sensors. These sensors provide more accurate and comprehensive data about physical activity, heart rate, sleep patterns, and even stress levels.
Opportunities
- Healthcare Integration
Fitness trackers can play a role in preventive healthcare. Opportunities exist for partnerships with healthcare providers to use fitness data for better patient care. Some fitness trackers are compatible with EHR systems used by healthcare providers. This allows for seamless sharing of patient health data between individuals and their healthcare professionals. Doctors can access a patient's fitness and health data, which can assist in diagnosis, treatment planning, and monitoring chronic conditions.
- Aging Population
As the population ages, there is an opportunity to create fitness trackers tailored to the needs of older adults, including fall detection and medication reminders. Older adults often face age-related health issues, such as cardiovascular problems, diabetes, and hypertension. Fitness trackers equipped with heart rate monitors, blood pressure monitors, and fall detection capabilities are particularly appealing to this demographic. These devices provide seniors and their caregivers with valuable health data and safety features.
Restraints/Challenges
- Healthcare Regulations
Stricter regulations may come into play as fitness trackers are used in healthcare applications, increasing compliance challenges. Many regions have data privacy regulations in place, such as the European Union's General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA) in the U.S. These regulations govern the collection, storage, and sharing of personal health data, which includes data collected by fitness trackers. Manufacturers and app developers must comply with these regulations to protect user’s sensitive information.
- Data Privacy and Security
The collection of personal health data raises concerns about privacy and security. Companies need to address these concerns and comply with data protection regulations. Adhering to manufacturer guidelines and working with experienced HVAC professionals can provide valuable insights and ensure proper maintenance practices are followed. Also, the lack of favorable reimbursement scenarios and technology penetration in the developing economies, heavy custom duty imposed on medical devices, and lack of suitable infrastructure in low and middle income countries are projected to challenge the market in the forecast period of 2023 to 2030.
This fitness trackers market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fitness trackers market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In January 2023, Garmin and Leiden University are collaborating to anticipate depression in order to avoid it in the future. Researchers at Leiden University are using Garmin fitness trackers and monitoring the multimodal data of participants to detect and aid the early warning symptoms of depressive episodes in order to enable for early, customised prevention
- In December 2022, Nan Shan Life, a Taiwanese insurance carrier, worked with fitness technology startup Garmin Health to make the BAM app1 available to policyholders. The BAM app is a health management application that blends artificial intelligence technology with insurance products to encourage users to live better lifestyles and avoid sickness
Global Fitness Trackers Market Scope
The fitness trackers market is segmented on the basis of device type, wearing type, application, end-user, age group, sales channel, display type and compatibility. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Device Type
- Wrist-Wear
- Smart Garments and Body Sensors
- Leg-Wear
- Others
Wearing Type
- Hand Wear
- Leg Wear
- Head Wear
- Others
Application
- Heart Rate Tracking
- Sleep Measurement,
- Glucose Measurement and Sports
- Running
- Cycling Tracking
End-User
- Sports
- Hospitals and Diagnosis Center
- Others
Age Group
- Adult's Fitness Tracker
- Children’s Fitness Tracker
Sales Channel
- Online
- Offline
Display Type
- Colored Display
- Monochrome Display
Compatibility
- Android, iOS
- Tizen
- Windows
- Others
Global Fitness Trackers Market Regional Analysis/Insights
The global Fitness trackers market is analysed and market size insights and trends are provided by device type, wearing type, application, end-user, age group, sales channel, display type and compatibility as referenced above.
健身追踪器市场报告涵盖的国家包括美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、法国、意大利、英国、比利时、西班牙、俄罗斯、土耳其、荷兰、瑞士、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、阿联酋、沙特阿拉伯、埃及、南非、以色列、中东和非洲其他地区
由于北美地区慢性病发病率不断上升以及人们健康意识不断增强，北美在健身追踪器市场占据主导地位。
预计在 2023 年至 2030 年的预测期内，亚太地区将出现显著增长，这得益于年轻人越来越多地参与全国运动会、人们保持身体健康的意识不断增强、体育活动数量不断增加、电子商务行业不断发展以及个人可支配收入不断提高。
报告的国家部分还提供了影响单个市场影响因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势、波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税的影响以及贸易路线。
竞争格局和健身追踪器市场份额分析
健身追踪器市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对健身追踪器市场的关注有关。
健身追踪器市场的一些主要参与者包括：
- 三星电子有限公司（韩国）
- Garmin Ltd.（美国）
- 华为技术有限公司 (中国)
- 苹果公司（美国）
- 索尼公司（日本）
- HTC 股份有限公司 (台湾)
- Fitbit, Inc.（美国）
- 小米全球社区（中国）
- 阿迪达斯公司（德国）
- 耐克公司（美国）
- LG 电子 (韩国)
- 摩托罗拉解决方案公司（美国）
- Fossil Group, Inc.（美国）
- Google LLC（美国）
- Polar Electro（芬兰）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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