全球眼妆市场 – 2029 年行业趋势及预测

市场分析和规模

近年来，人均收入的提高和消费者对外表的重视推动了市场的发展。此外，为了应对男性化妆品日益流行和社交媒体影响力的不断增长，一些行业制造商正在推出专为男性设计的眼部化妆品，如眉毛凝胶，以扩大其消费者群体。因此，预计市场在预测期内将出现巨大增长。

2021 年全球眼妆市场价值为 156 亿美元，预计到 2029 年将达到 244.9 亿美元，在 2022-2029 年预测期内的复合年增长率为 5.80%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

市场定义

Eye makeup is termed a product that amplifies the beauty and appeal of the individuals using it. They are applied around the eyes for upgradation of aesthetic appeal and appearance of the user and their eyes. These include a number of products such as eye shadow, mascara, eye liner, eye pencil, eye brow, and various other products.

Eye Makeup Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• High Indulgence in Eye makeup

The population of many worldwide locations is increasing, and the millennial generation is constantly eager to do new and difficult activities. One of them is eye makeup. The eye makeup basically provides tremendous incentives in the form of power, guaranteed returns, and bonuses as a source of enjoyment and pass the time, which is projected to create outstanding demand for the eye makeup services during the forecasted period.

• Increased Awareness through Social Media Influencers

The market is being driven by an increase in the number of active social media users on most social media platforms, including Instagram, Facebook, YouTube, and Twitter. Consumers' increased time spent on their phones has increased their exposure to beauty content on social media, which has sustained demand in certain beauty and personal care categories, such as facial skincare products, which primarily include eye makeup. The influence of social media on consumers is significant, with more than a third of online shoppers in the United Kingdom purchasing products after seeing them advertised on social media in the previous few months. Furthermore, the trend of social media influencers showcasing their beauty routines has grown in recent years, which further boosts the demand for the eye makeup market.

Furthermore, the rising focus on appearance, the growing trend of advertisements on social media, and the growing working women population will further propel the growth rate of eye makeup market. Additionally, the increasing per capita income in developing economies will also drive market value growth over the forecast period. Furthermore, the increasing awareness about trendy and stylish eye makeup products among female population also boosts the overall market’s growth.

Opportunities

• Innovative Products and Adoption of Long-lasting Products

Furthermore, introducing new and innovative eye products suitable for modern lifestyle further extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, the increasing adoption of long lasting eye makeup products such as eye shadow, eye liner, mascara, and eye pencil among women’s for attractive physical appearance will further expand the future growth of the eye makeup market.

Restraints/Challenges

• Availability of Counterfeit Products

However, presence of counterfeit eye makeup products in the market will create hindrances for the growth of the eye makeup market.

• Stringent Regulations Associated with Eye makeup

The stringent government regulations about cosmetics ingredients across the globe will prove to be a demerit for the eye makeup market. Therefore, this factor is anticipated to challenge the eye makeup market growth rate.

This eye makeup market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the eye makeup market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Eye Makeup Market                                                     

The recent outbreak of coronavirus had a huge impact on the eye makeup market. The outbreak of COVID-19 has had a significant impact on the eye makeup market. The market was largely hampered by the huge disruption in supply chain as well as the suspension of production and other operations.

However, the market witnessed moderate growth during the due to various online shopping platforms. The online sales aided the overall market growth. Additionally, people's preferences for natural and eco-friendly cosmetics have shifted as health awareness has increased, which is propelling the global eye makeup market forward. Moreover, the period following COVID-19 will provide interesting chances for mobile eye makeup due to rapidly increasing awareness through social media platforms.

Recent Developments

• In May 2020, Shiseido Company Limited began selling Shiseido products in Sri Lanka through its distributor Luxasia Partners Pte. Ltd. Shiseido will now be available in 88 countries and regions worldwide, including Japan.

Global Eye Makeup Market Scope

The eye makeup market is segmented on the basis of type, end user and channel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow
• Others

 Source

• Chemical
• Natural
• Organic
• Halal
• Other

Sales Channel

• Supermarket
• Hypermarket
• Pharmacies
• Health and Beauty Retail Stores
• E-Commerce
• Other

Pricing

• Economic
• Premium

Eye Makeup Market Regional Analysis/Insights

The eye makeup market is analyzed and market size insights and trends are provided by country, type, end user and channel type as referenced above.

眼部化妆品市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区 (APAC) 的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、中东和非洲 (MEA) 的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。

北美在市场份额和市场收入方面占据市场主导地位，并将在 2022-2029 年的预测期内继续保持主导地位。该地区市场的增长归因于该地区对各种奢侈眼部化妆品（如睫毛膏、眼线笔、眼影和其他产品）的需求激增。

另一方面，由于亚太地区女性对时尚眼妆产品的认识不断提高，预计该地区在 2022-2029 年的预测期内将呈现丰厚的增长。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和眼妆市场份额分析

眼妆市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对眼妆市场的关注有关。

眼部化妆品市场的主要参与者包括

• 欧莱雅集团（法国）
• ELCA Cosmetics Private Limited（美国）
• RMS Beauty（美国）
• 阿纳斯塔西娅·贝弗利山（美国）
• Benefit Cosmetics LLC（美国）
• Morphe Brushes（美国）
• Revolution Beauty（英国）
• 联合利华 (英国)
• 面孔（美国）
• Christian Dior SE (法国)
• MAKE UP FOR EVER（法国）
• Ilia Beauty（美国）
• Huda Beauty（阿联酋）
• 科蒂公司（Coty Inc.），（美国）
• 露华浓 (美国)
• Oriflame Cosmetics AG（瑞士）
• 水晶美容（美国）
• Colorbar Cosmetics Pvt. Ltd.（印度）

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