Global Energy Drinks Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 118.71 Billion |
 Market Size (Forecast Year) |
USD 311.15 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球能量饮料市场，按产品类型（非酒精和酒精）、类型（无机和有机）、用途（运动前、恢复和运动期间）、消费时间（上午 11 点之前、晚上 9 点之后、上午 11 点至下午 2 点、下午 2 点至 5 点和下午 5 点至 9 点）、成分（牛磺酸、咖啡因、瓜拉那、维生素 B、L-肉碱、抗氧化剂等）、分销渠道（商店零售商和非商店零售）划分 - 行业趋势和预测到 2031 年。
能量饮料市场分析及规模
在充满活力的能量饮料市场中，配方、包装和营销的不断进步推动了消费者的兴趣和忠诚度。增强的口味、添加的营养和创新的策略使生产商和消费者都受益。品牌通过提供针对特定需求的多样化选择来脱颖而出，促进行业的持续增长和发展。
2023 年全球能量饮料市场规模价值 1187.1 亿美元，预计到 2031 年将达到 3111.5 亿美元，2024 年至 2031 年预测期内的复合年增长率为 12.80%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022（可定制为 2016 - 2021） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
产品类型（非酒精和酒精）、类型（无机和有机）、用途（运动前、恢复和运动期间）、食用时间（上午 11 点前、晚上 9 点后、上午 11 点至下午 2 点、下午 2 点至 5 点和下午 5 点至 9 点）、成分（牛磺酸、咖啡因、瓜拉那、维生素 B、L-肉碱、抗氧化剂等）、分销渠道（商店零售商和非商店零售） |
|
覆盖国家 |
美国、加拿大、北美的墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区（欧洲）、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区（亚太地区）、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲（MEA）的其他地区（中东和非洲（MEA）的一部分） |
|
涵盖的市场参与者 |
Red Bull (Austria), Monster Energy Company (U.S.), Rockstar Energy Drink (U.S.), Coca-Cola HBC. (U.S.), PepsiCo, Inc. (U.S.), SUNTORY HOLDINGS LIMITED. (Japan), Otsuka Pharmaceutical (Japan), Vital Pharmaceuticals, Inc. (U.S.), Fraser and Neave, Limited. (Singapore), Osotspa Co., Ltd. (Thailand), Oishi Group (Thailand), Yakult Honsha Co., Ltd. (Japan), Tiger Foods Limited (South Africa), THP GROUP. (Vietnam) |
|
Market Opportunities |
|
Market Definition
Energy drinks are beverages designed to boost energy, alertness, and concentration. They typically contain caffeine, sugar, vitamins, and other ingredients such as taurine and guarana. Often marketed to improve physical and mental performance, they are popular among students, athletes, and busy professionals. However, excessive consumption can lead to health issues such as insomnia, anxiety, and heart problems.
Energy Drinks Market Dynamics
Drivers
- Innovation and Product Diversification
Innovation and product diversification are key drivers of the energy drinks market. Companies continuously introduce new flavors, ingredients, and formulations to cater to diverse consumer preferences and health trends. For instance, Red Bull's expansion into sugar-free and organic variants and Monster's introduction of performance-boosting drinks with added nutrients highlight how product diversification attracts different consumer segments, fueling market growth and maintaining competitive advantage.
- Increasing Awareness of Performance Enhancement
In competitive sports and high-pressure professions, energy drinks are essential for maintaining peak performance. Athletes use them to power through intense workouts and competitions, while professionals rely on these beverages to stay focused during long, demanding hours. For instance, marathon runners drink energy beverages to sustain endurance, and doctors on long shifts use them to remain alert, driving the market by meeting the need for quick, reliable energy boosts.
Opportunities
- Changing Lifestyle and Urbanization
Rapid urbanization and shifting lifestyles in the region propel the demand for convenient energy drinks. With increasingly hectic schedules, people seek quick energy sources. Energy drinks meet this demand, providing a rapid solution to combat fatigue and enhance alertness. In bustling cities such as Tokyo and Seoul, where fast-paced lifestyles prevail, professionals and students such as rely on energy drinks to keep up with their demanding routines.
- Increasing Marketing and Branding Strategies
Energy drink brands employ aggressive marketing tactics, including celebrity endorsements and sponsorships of sports or music events, to cultivate strong brand identities and resonate with their target audiences. For instance, Red Bull's partnerships with extreme sports events such as Red Bull Rampage and endorsements from athletes such as professional skateboarder Ryan Sheckler cement its image as a beverage for adventurous, high-energy lifestyles, captivating thrill-seekers globally.
Restraints/Challenges
- Stringent Regulation in Energy Drinks
Stringent regulations pose formidable challenges for energy drink manufacturers. Adapting to diverse and evolving regulatory frameworks requires significant adjustments to product formulations and marketing strategies, hindering market growth. Compliance efforts may strain resources and impede innovation, exacerbating the complexities of navigating the region's regulatory landscape.
- Growing Health Concerns
Heightened awareness of health hazards associated with overconsumption of energy drinks, including caffeine toxicity and cardiac irregularities, leads to declining consumer interest. Fears of elevated blood pressure and other negative consequences further drive this trend. As individuals prioritize wellness, they may seek perceived safer alternatives, presenting a hurdle for the energy drink industry. Mitigating health concerns necessitates strategic adjustments in product offerings and marketing tactics.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In 2023, Monster Beverage acquired Bang Energy, bolstering its presence in the Asia-Pacific energy drink market via Bang's Phoenix facility. This move targets the region's expanding consumer base
- In 2023, Chris Bumstead launched Bum Energy, featuring reduced caffeine and unique ingredients, providing consumers with a distinctive choice in the energy drink sector
- In 2021, Rosemont-based startup GoodSport and Energy Drinks announced plans to nationally introduce GoodSport, a 97% dairy sports beverage, available on Amazon and Goodsport
- In 2020, The Coca-Cola Company expanded its portfolio with Powerade Power Water and Powerade Ultra, tailored to the endurance exercise trend with 50% more electrolytes and creatine, sugar-free, and available in three flavors per line
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Energy Drinks Market Scope
The market is segmented on the basis of product type, type, application, ingredients and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Alcoholic
- Alcoholic
Type
- Inorganic
- Organic
Application
- Before Exercise
- Recovery
- During Exercise
Consumption Time
- Before 11 am
- Post 9 pm, 11-2 pm
- 2-5 pm
- 5-9 pm
Ingredients
- Taurine
- Caffeine
- Guarana
- Vitamin B
- L-Carnitine
- Antioxidants
- Others
Distribution Channel
- Store Based Retailers
- Non-Store Retailing
Energy Drinks Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided by country, product type, type, application, ingredients and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
随着欧洲地区注重健康的人口不断增加，预计该地区的能量饮料市场将迅速增长。随着对功能性饮料的需求不断增加，迎合不同口味和营养偏好的创新配方预计将推动该地区市场的增长。
受健身爱好者激增的推动，北美有望主导能量饮料市场。随着越来越多的人参与体育活动，该地区对能量饮料的需求将大幅增加，从而推动市场扩张和创新。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及由于来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和能量饮料市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- 红牛（奥地利）
- Monster Energy 公司 Monster Energy (美国)
- Rockstar 能量饮料（美国）
- 可口可乐 HBC. Burn (可口可乐) (美国)
- 百事公司 Mountain Dew Game Fuel（百事可乐）（美国）
- 三得利控股有限公司。三得利（日本）
- 大塚制药（日本）
- Vital Pharmaceuticals, Inc.（美国）
- Fraser and Neave, Limited. Fraser and Neave 饮料（新加坡）
- Osotspa 有限公司 (泰国)
- 上好佳集团 (泰国)
- 养乐多本社株式会社（日本）
- Pacific Refreshments Pty Ltd.（新西兰）
- 虎牌食品有限公司 虎牌集团 (南非)
- THP集团。陈协发集团（越南）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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