Global Energy And Nutrition Bars Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 840.00 Million |
 Market Size (Forecast Year) |
USD 1,130.00 Million |
 CAGR |
% |
| Major Markets Players |
|
全球能量和营养棒市场，按类型（蛋白质棒、谷物棒、小吃棒、全食棒、代餐棒和纤维棒）、形式（有机和传统）、口味（巧克力味、水果味、混合味、坚果味、焦糖味、花生酱味、香草味、椰子味、饼干和奶油味等）、分销渠道（便利店、超市/大卖场、在线零售、专业零售商等）、包装（包装纸和盒子）划分——行业趋势和预测到 2031 年。
能量和营养棒市场分析和规模
随着成分质量和功能的创新，能量棒和营养棒市场继续增长。趋势包括越来越关注健身爱好者的富含蛋白质的棒和注重健康的消费者的有机无麸质选择。先进的包装技术确保新鲜度，而个性化营养棒则满足个人饮食需求，推动全球市场扩张。
2023 年全球能量和营养棒市场规模价值 8.4 亿美元，预计到 2031 年将达到 11.3 亿美元，2024 年至 2031 年预测期内的复合年增长率为 3.70%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022（可定制为 2016 - 2021） |
|
定量单位 |
收入（百万美元）、销量（单位）、定价（美元） |
|
涵盖的领域 |
类型（蛋白质棒、谷物棒、零食棒、全食棒、代餐棒和纤维棒）、形式（有机和传统）、口味（巧克力味、水果味、混合味、坚果味、焦糖味、花生酱味、香草味、椰子味、饼干和奶油味等）、分销渠道（便利店、超市/大卖场、在线零售、专业零售商等）、包装（包装纸和盒子） |
|
覆盖国家 |
美国、加拿大、北美的墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区（欧洲）、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区（APAC）的其他地区（亚太地区）、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲（MEA）的其他地区（中东和非洲（MEA）的一部分） |
|
Market Players Covered |
Premier Nutrition Company, LLC (U.S.), Kellanova (U.S.), General Mills Inc. (U.S.), Mondelez International (U.S.), PepsiCo, Inc. (U.S.), Mars, Incorporated (U.S.), Verb Energy Inc. (U.S.), Nellson Nutraceutical, LLC (U.S.), Naturell India Pvt. Ltd. (U.S.), Your Bar Factory (Netherlands), SternLife GmbH & Co. KG (Germany), Numix Industries (France), EQUAL EXCHANGE UK (U.K.), BUILT Brands, LLC (U.S.), Aurora Intelligent Nutrition (Canada), and Nutrition & Santé (France) |
|
Market Opportunities |
|
Market Definition
Nutrition and energy bars are convenient snacks designed to provide a quick boost of energy and essential nutrients. Typically packed with proteins, carbohydrates, vitamins, and minerals, these bars cater to active lifestyles, offering a portable and balanced option for refueling during workouts or as a healthy snack between meals. They come in various flavors and formulations to meet different dietary needs and preferences.
Energy and Nutrition Bars Market Dynamics
Drivers
- Rising Demand for Plant-Based Products
The rising demand for plant-based products has significantly boosted the energy and nutrition bars market. With more consumers adopting plant-based diets for health and environmental reasons, vegan and plant-based bars have gained popularity. For instance, brands such as Clif Bar and RXBAR have introduced plant-based options, catering to this growing trend and driving market growth. These products appeal to consumers seeking sustainable and animal-free alternatives.
- Growing Sports and Fitness Activities
The rising popularity of sports and fitness activities significantly drives the energy and nutrition bars market. These bars offer a quick energy boost and aid in muscle recovery, making them ideal for athletes and fitness enthusiasts. For instance, Clif Bar markets its products to active individuals by emphasizing energy and endurance benefits, aligning with their athletic lifestyle. This targeted marketing enhances demand and drives market growth.
Opportunities
- Expansion of E-commerce
The expansion of online retail channels has significantly boosted the energy and nutrition bars market by providing consumers with easy access to a diverse range of products. E-commerce platforms offer convenience, broader product selection, and competitive pricing. For instance, Amazon and specialized health food websites have seen a surge in sales of these bars, creating opportunities for brands to reach a wider audience and increase their market share through online sales.
- Focus on Functional Benefits
Consumers are increasingly seeking functional benefits from their food, such as energy-boosting, protein-packed, or meal-replacement properties. Nutrition bars that highlight these advantages attract more customers looking for specific health benefits. For instance, Clif Bar's high-protein options cater to fitness enthusiasts, while KIND bars emphasize natural ingredients for health-conscious consumers. This demand for functional benefits creates significant opportunities for innovation and growth in the energy and nutrition bars market.
Restraints/Challenges
- High Cost of Ingredients
Premium ingredients such as nuts, seeds, and organic components significantly increase production costs, making it challenging to offer competitively priced products while maintaining profit margins. This high cost of ingredients directly hinders the market, as companies struggle to balance affordability with quality, limiting their ability to attract price-sensitive consumers and impacting overall market growth.
- Supply Chain Disruptions
Supply chain disruptions, including ingredient shortages, logistical challenges, and geopolitical factors, can severely impact the energy and nutrition bars market. These disruptions lead to delays, increased costs, and inconsistent product availability, hindering market growth. Such instability affects manufacturers' ability to meet consumer demand, undermines brand reliability, and can result in financial losses, making it a significant restraint for the market.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In August 2022, Mondelez International, Inc., acquired Clif Bar & Company, expanding its global snack bar business to over USD 1 billion. This acquisition integrates Clif's popular brands such as CLIF, CLIF Kid, and LUNA with Mondelez's existing portfolio, enhancing its presence in the performance nutrition market in the United States and the United Kingdom
- In August 2021, General Mills, Inc., introduced Performance Protein bars under its Cinnamon Toast Crunch and Golden Grahams brands. These bars offer up to 20 g of protein in a 63 g bar, with reduced sugar content, targeting health-conscious consumers seeking convenient, high-protein snack options
- In April 2021, Kellogg India launched K Energy bars to tap into the 'In-between meal' segment. These bars cater to consumers looking for quick and nutritious snack options, aligning with the growing trend towards functional foods that provide sustained energy between meals
- In January 2021, Clif Bar & Company debuted CLIF BAR thins, a new thin and crispy energy snack bar available in chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut flavors. Each bar contains 100 calories, 5 g of sugar, and features plant-based organic ingredients such as rolled oats, appealing to health-conscious consumers seeking lighter snack alternatives
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Energy and Nutrition Bars Market Scope
The market is segmented on the basis of type, form, flavors, distribution channel and packaging. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Protein Bar
- Cereal Bar
- Snack Bar
- Whole Foods Bar
- Meal Replacement Bar
- Fiber Bar
Form
- Organic
- Conventional
Flavors
- Chocolate Flavor
- Fruit Flavor
- Mixed Flavors
- Nut Flavor
- Caramel
- Peanut Butter
- Vanilla
- Coconut
- Cookies and Cream
- Others
Distribution Channel
- Convenience Stores
- Supermarkets/Hypermarkets
- Online Retail
- Specialist Retailers
- Others
Packaging
- Wrappers
- Boxes
Energy and Nutrition Bars Market Regional Analysis/Insights
The market is analyzed and market size insights and trends are provided by country, type, form, flavors, distribution channel and packaging as referenced above.
市场报告涵盖的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）
北美预计将主导能量棒和营养棒市场，这得益于美国消费者在快节奏的生活方式中对方便食品的偏好。美国农业部报告称，美国人将超过一半的食品预算用于能量棒等方便食品，从而促进了该地区的消费。
亚太地区的能量和营养棒市场预计将出现大幅增长，因为制造商瞄准了年轻消费者和劳动人口的健康趋势。人们的生活方式发生了变化，倾向于少食多餐，这推动了人们对能量棒等方便、健康的零食的需求。包装食品支出的增加凸显了便携式能量棒越来越受欢迎。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和能量营养棒市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- Premier Nutrition Company, LLC（美国）
- 凯拉诺瓦（美国）
- 通用磨坊公司 (美国)
- 亿滋国际 (美国)
- 百事可乐公司（美国）
- 玛氏公司（美国）
- Verb Energy Inc.（美国）
- Nellson Nutraceutical, LLC（美国）
- Naturell India Pvt. Ltd.（美国）
- Your Bar Factory（荷兰）
- SternLife GmbH & Co. KG（德国）
- Numix Industries（法国）
- 平等交换英国（英国）
- BUILT Brands, LLC（美国）
- Aurora Intelligent Nutrition（加拿大）
- 营养与健康（法国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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