Global Digital Marketing Software Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 76.27 Billion |
 Market Size (Forecast Year) |
USD 253.49 Billion |
 CAGR |
% |
| Major Markets Players |
>全球数字营销软件市场，按组件（软件和服务）、软件（客户关系管理软件、电子邮件营销软件、社交媒体广告、搜索营销软件、Web 内容管理软件、营销自动化软件、活动管理和视频广告）、部署类型（本地和云）、组织规模（大型企业和中小型企业）、最终用户（银行、金融服务和保险、运输和物流、消费品和零售、教育、医疗保健、制造、媒体和娱乐、电信和 IT、旅游和酒店等）划分 - 行业趋势和预测到 2031 年。
数字营销软件市场分析和规模
数字营销软件市场正在经历强劲增长，这得益于各行各业越来越多地采用数字营销策略。数字渠道的激增、社交媒体平台的兴起以及数据驱动营销计划日益重要等因素推动了对数字营销软件的需求。此外，个性化和有针对性的营销活动需要覆盖多样化和分散的受众，这进一步推动了市场增长。
2023 年全球数字营销软件市场规模价值 762.7 亿美元，预计到 2031 年将达到 2534.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 16.21%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022（可定制为 2016 - 2021） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
组件（软件和服务）、软件（客户关系管理软件、电子邮件营销软件、社交媒体广告、搜索营销软件、Web 内容管理软件、营销自动化软件、活动管理和视频广告）、部署类型（本地和云）、组织规模（大型企业和中小型企业）、最终用户（银行、金融服务和保险、运输和物流、消费品和零售、教育、医疗保健、制造、媒体和娱乐、电信和 IT、旅游和酒店等） |
|
覆盖国家 |
美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区 |
|
涵盖的市场参与者 |
Adobe（美国）、Oracle（美国）、HubSpot, Inc.（美国）、SAS Institute Inc.（美国）、HP Development Company, LP（美国）、SimplyCast（加拿大）、Act-On Software, Inc.（美国）、Infor（美国）、Yesware, Inc.（美国）、Sailthru. Inc.（美国）、Vivial Inc.（美国）、Keap（美国）、IBM（美国）、SAP SE（德国）、Microsoft（美国）、Thrive Hive（美国）、Demandbase, Inc.（美国）、WordStream（美国）和 Chetu Inc.（印度） |
|
市场机会 |
|
市场定义
数字营销软件是一种工具或平台，可帮助企业和营销人员管理、执行和分析其数字营销活动。这些软件解决方案通常提供一系列特性和功能，以简化各种渠道（如电子邮件、社交媒体、搜索引擎优化 (SEO)、内容营销等）的数字营销工作。
数字营销软件市场动态
驱动程序
- 社交媒体和网红营销的兴起
社交媒体平台已发展成为必不可少的营销和客户互动渠道，为企业提供了前所未有的覆盖面和参与机会。因此，对包含强大社交媒体管理和分析功能的数字营销软件的需求日益增长。这些工具使企业能够有效地管理其社交媒体形象、创建和安排帖子、与受众互动并分析其社交媒体活动的效果。此外，随着网红营销越来越受欢迎，企业正在转向数字营销软件来识别、跟踪和衡量网红合作伙伴关系的有效性，从而进一步推动市场增长。
- 转向数据驱动营销
随着企业努力更深入地了解客户行为和偏好，数据驱动的营销策略越来越受到重视。数字营销软件通过提供高级分析和报告功能，在这一转变中至关重要。这些工具使企业能够根据全面的数据洞察做出明智的决策并优化营销工作。通过利用这些功能，企业可以个性化营销活动，更有效地定位特定客户群，并提高整体营销投资回报率。随着数据驱动营销的重要性不断增长，对具有强大分析功能的数字营销软件的需求预计将大幅增加。
机会
- 个性化和客户参与
With advanced analytics and Artificial intelligence-driven tools, businesses can gain deeper insights into customer behavior and preferences, allowing them to create more personalized and targeted marketing campaigns. This improves customer satisfaction and increases the likelihood of conversion and customer loyalty. The opportunities in the market lies in the ability to enhance personalization and customer engagement.
- Integration of Emerging Technologies
The integration of emerging technologies such as artificial intelligence (AI), machine learning (ML), and augmented reality (AR) presents a significant opportunity for digital marketing software vendors. These technologies can help businesses automate marketing processes, analyze data more efficiently, and create more engaging and immersive customer marketing experiences, creating more avenues for market growth.
Restraints/Challenges
- Data Privacy and Security Concerns
Adhering to strict data protection regulations such as GDPR and CCPA adds complexity to data handling practices, requiring businesses to invest in robust security measures and compliance strategies. Digital marketing strategies heavily depend on the collection and analysis of customer data, leading to an increasing risk of data breaches and unauthorized access. The increasing concern over data privacy and security is one of the major challenges in the market.
- Adapting to Rapid Technological Changes
The digital marketing landscape constantly evolves, with new technologies and trends emerging regularly. This rapid evolution requires significant investments in research and development and the ability to adapt to new technologies and market trends quickly. Failure to do so can result in outdated software that does not meet the evolving needs of businesses and marketers. This poses a challenge for providers as they must continually innovate and update their solutions to keep pace with these changes.
This digital marketing software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital marketing software market contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In July 2023, Google Ads unveiled a new auto-generated advertisement tool powered by generative AI. Leveraging Large Language Models (LLMs) and generative artificial intelligence (Gen AI), this tool enables Google Ads to generate campaign workflows based on prompts provided by marketers. This innovation allows advertisers and businesses to create advertisements on the Google Ads platform automatically
- In May 2022, Accenture plc and SAP SE unveiled a collaborative service helping large enterprises with cloud migration and ongoing innovation. This joint offering merges the RISE with an SAP solution and the SOAR with Accenture services offering, augmented with additional features encompassing Accenture's comprehensive range of transformation services. These include customized cloud services and exclusive intelligent tools, all delivered through a seamless as-a-service model
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
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Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Digital Marketing Software Market Scope
The digital marketing software market is segmented on the basis of component, software, deployment type, organization size, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Software
- Services
- Professional Services
- Support and Maintenance
- System Integration
- Testing and Optimization
- Training and Education
- Managed Services
Software
- Customer Relationship Management Software
- Email Marketing Software
- Social Media Advertising
- Search Marketing Software
- Web Content Management Software
- Marketing Automation Software
- Campaign Management
- Video Advertising
Deployment Type
- On-Premises
- 云
组织规模
- 大型企业
- 中小企业
最终用户
- 银行、金融服务和保险
- 运输和物流
- 消费品和零售
- 教育
- 卫生保健
- 制造业
- 媒体和娱乐
- 电信和 IT
- 旅游与酒店
- 其他的
数字营销软件市场区域分析/见解
对数字营销软件市场进行了分析，并按国家、组件、软件、部署类型、组织规模和最终用户提供了市场规模洞察和趋势。
市场报告涉及的国家包括美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区。
北美预计将主导市场，因为该地区集中了主要品牌和公司，这些公司是先进营销技术的早期采用者。消费者对网上购物的日益偏爱促使企业大力投资数字营销解决方案，以有效地瞄准这一受众。
亚太地区人口密度高，智能手机的广泛使用为数字营销服务创造了巨大的市场，预计该地区将经历显著增长。越来越多的企业认识到数字营销在接触和吸引客户方面的重要性，这有助于市场增长。该地区不断增长的电子商务行业进一步推动了数字营销工具的采用，以利用网上购物趋势。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化影响了市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和数字营销软件市场份额分析
数字营销软件市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- Adobe (美国)
- 甲骨文 (美国)
- HubSpot, Inc.（美国）
- SAS Institute Inc.（美国）
- HP 开发公司 (美国)
- SimplyCast（加拿大）
- Act-On Software, Inc.（美国）
- Infor (美国)
- Yesware, Inc.（美国）
- Sailthru. Inc.（美国）
- Vivial Inc.（美国）
- Keap（美国）
- IBM（美国）
- SAP SE（德国）
- 微软 (美国)
- ThriveHive（美国）
- Demandbase, Inc.（美国）
- WordStream（美国）
- 蛋糕（美国）
- Chetu Inc. (印度)
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
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