全球除臭剂市场 – 行业趋势和 2030 年预测

除臭剂市场分析和规模

除臭剂是人类用来将细菌生长转化为新鲜气味的香味产品，在体内产生气味。除臭剂在防止细菌分解方面起着至关重要的作用。此外，人们对治疗性香水和创新产品的益处的认识不断提高是全球对草本和有机除臭剂需求的主要驱动力。此外，人们对除臭剂中铝毒性的健康意识增强，预计将进一步促进除臭剂市场的增长。

Data Bridge Market Research 分析，除臭剂市场预计到 2030 年将达到 1192.4 亿美元，即 2022 年为 772.3 亿美元，在 2023 年至 2030 年的预测期内复合年增长率为 5.58%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。     

除臭剂市场范围和细分

Market Definition

A deodorant is a product applied on the body to prevent form body odour owing to bacterial breakdown of perspiration in the groin, foot, armpits and in some other cases such as vaginal secretions. A subclass of deodorants named antiperspirants. This antiperspirants are used to prevent form sweating itself in human body, usually by blocking sweat glands. Numerous deodorant allow sweating and prevent bacterial action on body sweat, thus human sweat only has an evident smell when bacteria decay it.

Deodorants Market Dynamics

Drivers

• Rising demand for deodorant among women

In last few years, women did not have enough options to explore the variety of fragrances and deodorant which has assigned for them. As a result of increasing population, the preferences of deodorant among women are highly forcing the deodorant company to think about this in other perceptions. The introduction of new variety of products, their types in fragrance are increasing the options for choices owing to the demand and sales of deodorants expected to drive the market growth.

• Increasing demand for organic deodorant

The personal hygiene gaining more importance during the forecast period owing to this increased demand for natural and organic products, which has also substantially augmented the demand for the organic deodorant. Skin allergies and many other side effects which has caused by the usage of chemical based product have also seen an increase in demand for organic deodorant. This has driven the popularity of natural deodorant and also the market growth rate.

Opportunities

• Surging demand for pocket based deodorant

The companies have recognized those factors which are affecting the sales of deodorant after investigating the price consciousness globally. Convenience and easy usage of pocket-based deodorant forced the customer to opt these products. After revising the scenario, the top market players introduced pocket-sized deodorant, whichwas cost effective and compact in size. This new technology has also improved the quality of fragrance with a long-lasting impact and helped the consumer to stay fresh even on humid days. Therefore, surging demand for pocket based deodorant will create numerous opportunities for the market growth during the forecast period.

• Surging product launches

The surging product launches by market players further offer numerous opportunities for the market growth during the forecast period. For instance, Unilever brand named REXONA launched the deodorants line in May 2018, with new look for sports, particularly for soccer. It is a limited-edition range, which works across the stick, aerosol, compressed spray and roll-on.

Restraints/ Challenges

• Multiple issues associated with deodorants market

The availability of other substitute products is expected to obstruct the growth of the market during the forecast period. Furthermore, the high expense of the product is also likely to take a toll among the price-conscious consumers, decreasing the market growth rate. Also, deodorants contain numerous type of chemicals such as cyclomethicone, aluminium compounds, and many others that can cause skin energy or allergic reaction which will likely to act as major market restraint that will obstruct the market expansion during forecast period.

This deodorants market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorants market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2021, Henkel prolonged their partnership with Quad Industries to hasten printed electronics solutions. With this partnership, they will deliver support and capacities for prototyping, creating technological value and printed electronics solutions across many industries.
• In 2020, Hindustan Unilever drove a new brand in natural segment named Nature Protect. After beauty, skin and hair care, this will be the 4th brand in herbal portfolio, or HUL’s naturals. Specialists say that HUL is filling “white spaces” and tapping areas with substantial consumer momentum.

Global Deodorants Market Scope

The deodorants market is segmented on the basis of products, packaging material, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Products

• Spray
• Creams
• Roll-On
• Others

Packaging Material

• Metal
• Plastic
• Others

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail
• Others

End User

• Men
• Women
• Others

Deodorants Market Regional Analysis/Insights

对除臭剂市场进行了分析，并按国家、产品、包装材料、分销渠道和最终用户提供了市场规模洞察和趋势。

除臭剂市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲 (MEA) 的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。

由于欧洲除臭剂制造商数量不断增加且人们更倾向于卫生的生活方式，因此欧洲在除臭剂市场的收入和市场份额方面占据主导地位。

预计亚太地区将成为 2023-2030 年预测期内发展最快的地区，这得益于该地区人民的购买力不断增强以及经济增长不断加快。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和除臭剂市场份额分析

除臭剂市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对除臭剂市场的关注有关。

除臭剂市场的一些主要参与者包括：

• 汉高粘合剂技术印度私人有限公司（德国）
• 宝洁（美国）
• 联合利华 (英国)
• 科蒂公司 (美国)
• 花王株式会社 (日本)
• 拜尔斯道夫（德国）
• 欧莱雅集团（法国）
• 雅芳公司 (英国)
• 欧舒丹国际公司 (法国)
• Elsa's（美国）
• Speick Naturkosmetik（德国）
• Weleda（瑞士）
• Laverana GmbH & Co. KG（德国）
• EO 产品。（美国）
• Lavanila（美国）
• 露华浓 (美国)
• 雅诗兰黛公司（美国）
• Calvin Klein（美国）
• Burberry (英国)
• 迪奥 (法国)
• Giorgio Armani SpA（意大利）

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