>全球客户行为分析市场，按组件（解决方案、服务）、部署模型（本地部署、基于云的部署）、组织规模（中小型企业、大型企业）、数据源（网络、社交媒体、智能手机、电子邮件、商店、呼叫中心、其他）、最终用户行业（电信和 IT、旅游和酒店、零售、BFSI、媒体和娱乐、医疗保健、运输和物流、制造业、其他）、国家（美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区）划分 - 行业趋势和预测到 2029 年
市场分析和洞察全球客户行为分析市场
预计在 2022 年至 2029 年的预测期内，客户行为分析市场将以 15.3% 的速度增长。Data Bridge Market Research 报告《客户行为分析市场》提供了有关预测期内预计会盛行的各种因素的分析和见解，同时提供了它们对市场增长的影响。全球终端用户垂直行业的增长正在加速客户行为分析市场的增长。
客户分析是指收集有关客户行为的信息。这些信息有助于在市场分析和细分的帮助下做出重要决策。该技术根据客户与组织互动时的行为为组织提供适当的图表。
全球组织间数据消耗的激增是推动客户行为分析市场增长的主要因素之一。为了获得更加个性化的客户体验，对了解客户购买行为的需求不断增加，对提高客户满意度的需求不断增加，这些都加速了市场的增长。社交媒体关注度的增长以及采用 AI、ML 和业务流程自动化等技术来简化营销运营，进一步影响了市场。此外，快速数字化、物联网采用率的提高、连接设备数量的增加、系统可用性的提高以及广告、宣传和营销成本的降低都对客户行为分析市场产生了积极影响。此外，部门之间加强协作以做出更好、更快的决策，以及个性化沟通和营销计划的开发，将为 2022 年至 2029 年预测期内的市场参与者带来盈利机会。
On the other hand, data privacy laws and protection of customer data critical for customer analytics are expected to obstruct the market growth. Inability to understand customer journey, and organizational failures pertaining to optimum use of customer data are projected to challenge the customer behavior analytics market in the forecast period of 2022-2029.
This customer behavior analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on customer behavior analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Customer Behavior Analytics Market Scope and Market Size
The customer behavior analytics market is segmented on the basis of component, deployment type, organization size, data source and end-users. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of component, the customer behavior analytics market is further segmented into solutions and services. Solutions are further segmented into social media analytical tools, web analytical tools, dashboard and reporting tools, voice of customer, ETL and analytical modules/tools. Services are further segmented into consulting services, support and maintenance, education and training, and integration and deployment.
- On the basis of deployment model, the customer behavior analytics market is further segmented into on-premise deployment and cloud based deployment.
- On the basis of organization size, the customer behavior analytics market is further segmented into small and medium enterprises and large enterprises.
- On the basis of data source, the customer behavior analytics market is further segmented into web, social media, smartphone, email, store, call center and others.
- On the basis of end-user industry, the customer behavior analytics market is further segmented into telecommunications and IT, travel and hospitality, retail, BFSI, media and entertainment, healthcare, transportation and logistics, manufacturing and other.
Customer Behavior Analytics Market Country Level Analysis
The customer behavior analytics market is analyzed and market size, volume information is provided by country, component, deployment type, organization size, data source and end-users as referenced above.
客户行为分析市场报告涵盖的国家包括北美洲的美国、加拿大和墨西哥，南美洲的巴西、阿根廷和南美洲其他地区，欧洲的德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯，欧洲其他地区，日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾，亚太地区 (APAC) 的其他地区，沙特阿拉伯、阿联酋、南非、埃及、以色列，中东和非洲 (MEA) 的其他地区。
北美在客户行为分析市场中占据主导地位，因为该地区的客户分析市场收入巨大。由于亚太地区的数字化进程迅速，预计该地区将在 2022 年至 2029 年的预测期内实现最高增长。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和客户行为分析市场份额分析
客户行为分析市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、区域存在、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对客户行为分析市场的关注有关。
客户行为分析市场报告中的一些主要参与者包括 IBM Corporation、Microsoft、Splunk Inc.、Inside Out Security、Exabeam、Cloudera, Inc、SAP SE、Oracle、NTT DATA, Inc.、TIBCO Software Inc.、Hewlett Packard Enterprise Development LP、TEOCO.、SAS Institute Inc.、Pitney Bowes Inc.、NGDATA, Inc、BRIDGEi2i Analytics Solutions、Axtria 和 ALTERYX, INC. 等。
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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