全球精酿啤酒市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

精酿啤酒市场分析

过去十年，精酿啤酒市场经历了显著增长，这得益于消费者对独特风味和手工酿造方法的日益偏爱。最近的发展表明，小型酿酒厂和啤酒屋数量激增，尤其是在北美和欧洲，这些地方的风味和酿造风格创新蓬勃发展。随着消费者寻求环保和以社区为中心的产品，市场越来越受到可持续发展和本地采购趋势的影响。此外，电子商务的出现改变了分销渠道，使精酿啤酒更容易被更广泛的受众接受。总体而言，精酿啤酒市场有望继续扩张，这得益于消费者不断变化的偏好、对质量的高度关注以及行业内的持续创新。

精酿啤酒市场规模

2023 年全球精酿啤酒市场规模价值 31.1 亿美元，预计到 2031 年将达到 78.6 亿美元，2024 年至 2031 年预测期内的复合年增长率为 12.30%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

精酿啤酒市场趋势

“对独特、高品质饮料的需求”

精酿啤酒市场正见证着动态趋势，这一趋势受消费者对独特和高品质酒精饮料的需求所驱动。一个值得注意的趋势是低酒精和无酒精精酿啤酒的兴起，迎合了注重健康的消费者，他们寻求没有酒精影响的美味选择。酿造技术和原料采购的创新使啤酒厂能够在保持较低酒精含量的同时创造出多样化的风味。这种转变反映了人们更广泛地向健康和适度饮酒习惯迈进。随着市场的不断发展，啤酒厂正在尝试使用各种原料，包括水果、香料和干草药，以增强其产品品质。总体而言，精酿啤酒市场正在适应消费者不断变化的偏好，同时保持其质量和创造力的核心价值。

报告范围和精酿啤酒市场细分  

Craft Beer Market Definition

Craft beer is defined as beer produced by small, independent breweries that focus on quality, flavor, and traditional brewing methods. These breweries prioritize creativity and innovation, often experimenting with unique ingredients and recipes. Craft beer is characterized by its diverse styles and flavors, reflecting local culture and preferences, and is celebrated for its artisanal approach and community connection.

Craft Beer Market Dynamics

Drivers

• Rise of Health-Conscious Consumers

The rise of health-conscious consumers has significantly influenced the craft beer market, leading to a growing interest in low-alcohol and non-alcoholic craft beer & wine options. As individuals become more aware of the health implications of alcohol consumption, many are seeking flavorful alternatives that align with their lifestyle choices. This shift has prompted breweries to innovate by developing a range of low-alcohol and non-alcoholic beers that maintain the quality and taste associated with craft brewing. Such products cater to consumers looking to moderate their alcohol intake and attract new drinkers who want to enjoy the craft beer experience without the effects of alcohol, further driving market growth.

• Rising Consumer Demand for Unique Flavors

The increasing interest in unique flavors and styles among consumers is a significant driver of growth in the craft beer market. As beer enthusiasts seek new and exciting taste experiences, breweries are inspired to innovate and experiment with diverse ingredients and brewing techniques. This trend encourages the creation of distinctive offerings, such as fruit-infused ales, spiced stouts, and sour beers, which cater to evolving consumer preferences. The quest for individuality in flavor enhances the appeal of craft beer and fosters a vibrant community of beer lovers eager to explore and support local breweries. This dynamic atmosphere ultimately leads to a wider selection of craft beers in the market, boosting overall sales and engagement.

Opportunities

• Expansion of Low-Alcohol and Non-Alcoholic Options

The increasing demand for healthier alternatives in beverage choices presents a significant market opportunity for breweries to innovate and create appealing low-alcohol and non-alcoholic beers. As consumers prioritize wellness and moderation, many are seeking flavorful options that deliver the craft beer experience without the effects of alcohol. This shift encourages breweries to experiment with new ingredients and brewing techniques, leading to the development of a diverse range of low-alcohol and non-alcoholic offerings. By catering to this health-conscious segment, breweries can attract a broader audience, including those who might not typically engage with traditional craft beer, ultimately driving sales and expanding market reach.

• International Market Penetration

Many craft breweries are actively exploring opportunities to enter international markets, leveraging the growing global trend toward craft beer and the consumer appetite for unique flavors. As international interest in craft beverages rises, breweries can expand their reach by introducing their distinctive products to new audiences. This expansion allows breweries to diversify their revenue streams and fosters brand recognition and loyalty in foreign markets. By adapting their offerings to local tastes and preferences, craft breweries can capitalize on the burgeoning global craft beer culture, enhancing their competitiveness and driving sustainable growth in an increasingly interconnected market.

Restraints/Challenges

• Intense Competition in Crafted Breweries

The rapid proliferation of craft breweries has created a highly saturated market, where competition is fierce. New entrants often struggle to differentiate themselves and secure a loyal customer base amid the overwhelming choices available to consumers. Established brands face similar challenges as they compete with a growing number of innovative breweries that continuously introduce unique flavors and styles. This saturation intensifies the competition for shelf space in retail and distribution channels and makes it increasingly difficult for both newcomers and established players to maintain their market share and profitability in an ever-evolving landscape. .

• High Operating Costs

Craft breweries often encounter significant initial investments and ongoing operating expenses, presenting a notable restraint on their profitability. The costs associated with acquiring brewing equipment, sourcing high-quality ingredients, and hiring skilled labor can be substantial, particularly for startups. Additionally, breweries must allocate funds for marketing, distribution, and compliance with regulatory requirements, further straining financial resources. These high overhead costs can make it challenging for new and smaller breweries to achieve sustainable profit margins, especially in the competitive craft beer market. As a result, managing these financial pressures is crucial for breweries to thrive and grow in an increasingly crowded landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Craft Beer Market Scope

The market is segmented on the basis of product type, type, distribution channel, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Ale
• Lagers
• Specialty Beers
• Others

    Type

• Alcoholic
• Non-Alcoholic

Distribution Channel

• On-Trade
• Off-Trade

Age Group

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above

Craft Beer Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, type, distribution channel, and age group as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

北美预计将引领全球精酿啤酒市场，这得益于美国精酿啤酒运动的兴起。该地区拥有高度发达的精酿啤酒行业，拥有大量啤酒厂，为其增长做出了贡献。这一坚实基础预计将在整个预测期内推动精酿啤酒市场的进一步扩张。

受消费者偏好变化和全球化的推动，亚太地区预计将在预测期内经历精酿啤酒市场最快的增长。蓬勃发展的中产阶级以及当地啤酒厂的出现，促使人们对精酿啤酒的兴趣日益浓厚，尤其是年轻消费者。此外，食物搭配、旅游、健康意识和政府支持政策等因素预计将进一步加速这一充满活力地区的市场扩张。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

精酿啤酒市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的精酿啤酒市场领导者是：

• Davide Campari-Milano NV（意大利）
• 帝亚吉欧 (英国)
• Halewood Sales（英国）
• 朝日集团控股有限公司（日本）
• Accolade Wines（澳大利亚）
• 百加得有限公司 (百慕大)
• 迈克的柠檬水（美国）
• 卡斯特集团（法国）
• 三得利控股有限公司（日本）
• 安海斯-布希公司 (比利时)
• Brown‑Forman（美国）
• United Brands LLC（美国）
• 保乐力加（法国）
• 莫尔森库尔斯饮料公司 (美国)

精酿啤酒市场的最新发展

• 2023 年 4 月，Bell's Brewery Inc. 宣布计划将分销范围扩大到阿拉斯加、爱达荷、俄勒冈、犹他和华盛顿等五个州。这一战略举措旨在扩大啤酒厂的市场覆盖范围并提高品牌在这些地区的知名度。通过进入这些新市场，Bell's Brewery 寻求与更广泛的精酿啤酒爱好者建立联系，并利用对其产品日益增长的需求
• 2023 年 3 月，New Belgium Brewing Company Inc. 宣布同意收购位于弗吉尼亚州戴尔维尔的一座占地 259,000 平方英尺的酿酒厂，该酿酒厂之前由 Constellation Brands 所有。此次战略收购预计将增强 New Belgium 的生产能力并扩大其运营范围。通过收购这座最先进的工厂，New Belgium 旨在增强其产能，以满足消费者对其精酿啤酒产品日益增长的需求
• 2023 年 12 月，Sierra Nevada Brewing Co. 推出了首批无酒精啤酒系列，包括 Trail Pass IPA 和 Trail Pass Golden，目前已在美国各地上架。此次推出标志着该啤酒厂迈出了重要一步，因为它扩大了其产品范围，包括无酒精选项。此外，为了补充这一新产品组合，Sierra Nevada 推出了 Hop Splash Citrus，这是其广受欢迎的 Hop Splash 气泡水的延伸产品线，进一步增强了其产品范围，以满足寻求清爽替代品的消费者的需求
• 2021 年 4 月，以 Bira91 品牌运营的 B9 Beverages Pvt. Ltd. 宣布计划在印度推出具有多种大胆风味的限量版精酿啤酒。这一举措满足了消费者对独特精致味觉体验日益增长的需求。通过扩大产品线，Bira91 旨在吸引那些寻求创新风味的冒险啤酒爱好者的注意
• 2020 年 10 月，Latambarcem Brewers 在印度推出了瓶装精酿啤酒品牌 Maka di，利用了啤酒在印度日益增长的受欢迎程度。此次推出旨在满足印度消费者对多样化和优质精酿啤酒日益增长的需求。通过推出 Maka di，Latambarcem Brewers 寻求在印度不断扩大的精酿啤酒市场中占据一席之地

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