Global Cloud Gaming Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 1.51 Billion |
 Market Size (Forecast Year) |
USD 41.29 Billion |
 CAGR |
% |
| Major Markets Players |
全球云游戏市场细分，按产品（基础设施和游戏平台服务）、设备类型（智能手机、平板电脑、游戏机、个人电脑和笔记本电脑、智能电视和头戴式显示器）、解决方案类型（视频流和文件流）、玩家类型（休闲玩家、狂热玩家、硬核玩家/专业玩家和生活方式玩家）、部署（公共云、混合云和私有云）、游戏系统（G-Cluster、PlayStation、Stream My Game、Steam 家庭流媒体、远程播放等）– 行业趋势和预测到 2031 年
云游戏市场分析
由于流媒体技术的进步和互联网速度的提高，云游戏市场正在经历快速增长。最新的方法边缘计算通过在更靠近用户的地方处理数据来减少延迟，从而改善实时游戏体验。这使得复杂的游戏可以在低端设备上流畅运行，从而扩大了可访问性。5G 技术通过提供更快、更稳定的连接进一步增强了云游戏，实现了无缝的移动游戏。此外，与人工智能的集成通过预测用户输入和有效管理带宽来优化游戏流媒体，从而增强用户体验。
微软的 xCloud 和 NVIDIA 的 GeForce NOW 等新平台正在扩大市场，提供基于订阅的服务，让游戏玩家无需高端硬件即可玩到各种游戏。这些进步使游戏公司能够吸引更广泛的客户群，特别是在新兴市场，因为在这些市场，拥有昂贵的游戏机可能并不现实。
随着云游戏的发展，电信提供商和游戏平台之间的合作不断增多，通过将 5G 网络与基于云的游戏服务相结合，进一步推动市场增长，在全球范围内创造更加身临其境、更加易于访问的游戏体验。
云游戏市场规模
2023 年全球云游戏市场规模价值 15.1 亿美元，预计到 2031 年将达到 412.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 51.22%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
云游戏市场趋势
“5G 技术的应用日益广泛”
One specific trend driving the growth of the cloud gaming market is the increasing adoption of 5G technology. The ultra-low latency and high-speed data transmission of 5G networks provide a seamless gaming experience, even for graphically intensive games. This eliminates the need for expensive hardware, allowing gamers to stream high-quality content on various devices. For instance, NVIDIA's GeForce NOW and Microsoft's Xbox Cloud Gaming (formerly Project xCloud) leverage 5G to enhance the cloud gaming experience, broadening their reach to global audiences. This trend is expected to continue as 5G coverage expands, fueling growth in the cloud gaming market.
Report Scope and Cloud Gaming Market Segmentation
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Attributes |
Cloud Gaming Key Market Insights |
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Segments Covered |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Key Market Players |
NVIDIA Corporation (U.S.), Intel Corporation (U.S.), Google (U.S.), Microsoft (U.S.), Amazon Web Services, Inc. (U.S.), Advanced Micro Devices, Inc (U.S.), Sony Corporation (Japan), IBM (U.S.), Paperspace (U.S.), Electronic Arts Inc. (U.S.), LP Technologies LLC (U.S.), Blacknut (France), Paperspace, (U.S.), Crunchbase Inc. (U.S.), Apple Inc. (U.S.), Ubitus K.K (Taiwan), Tencent Cloud. (China), Broadmedia Corporation (Japan), Unity Technologies (U.S.), and AT&T (U.S.) |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis. |
Cloud Gaming Market Definition
Cloud gaming is a technology that allows users to stream video games over the internet without needing powerful hardware, such as high-end consoles or gaming PCs. The games are run on remote servers in data centers, and the video and audio are streamed to the player's device, whether it's a smartphone, tablet, or computer. This eliminates the need for downloads, installations, or physical game copies, offering instant access to a wide library of games. Services such as Google Stadia, NVIDIA GeForce Now, and Cloud Gaming Xbox are instances of platforms leveraging cloud gaming to offer a seamless gaming experience.
Cloud Gaming Market Dynamics
Drivers
- Growing Internet Penetration
The increasing global internet penetration is a key driver for the cloud gaming market. Faster, more reliable internet connections allow for reduced latency, enabling smoother gameplay and better user experiences. This has made cloud gaming accessible to a wider audience, particularly in regions with improving infrastructure. For instance, in 2021, NVIDIA Corporation launched the GeForce RTX 3080, an upgraded gaming platform designed for the GeForce NOW service. The RTX 3080 subscription allows gamers to experience high-resolution gaming, minimal latency, and superior frame rates. This release underscores NVIDIA's commitment to enhancing the cloud gaming experience, enabling players to enjoy cutting-edge graphics and performance in their favorite titles while leveraging cloud technology.
- Rising Game as a Service (GaaS) Model
The rise of the Game as a Service (GaaS) model, through subscription platforms, such as Xbox Game Pass and Google Stadia, is significantly driving the cloud gaming market. These models offer gamers access to an extensive library of games without the need to purchase individual titles or owning expensive hardware. Xbox Game Pass, for instance, in 2020, Google, Inc. launched a series of cloud-based games during the pandemic, capitalizing on the rising demand for leisure activities during quarantine. This strategic move aimed to enhance user engagement and promote social interaction through gaming while also fostering an atmosphere of social isolation. Vendors are increasingly focusing on delivering cloud gaming options that allow users to enjoy gaming experiences from the comfort of their homes.
Opportunities
- Advances in Streaming Technology
Advances in streaming technology have significantly improved the quality of game streaming, reducing latency and minimizing buffering, which enhances the overall gaming experience. These improvements are creating opportunities for growth in the cloud gaming market by attracting more players who demand seamless, high-quality gameplay. For instance, in 2021, Amazon Web Services, Inc. broadened its service offerings by introducing a family-oriented subscription plan for its Luna+ platform. For just USD 2.99 a month, customers can access a library of 36 kid-friendly games, including popular titles such as SpongeBob SquarePants, Wandersong, and Overcooked. This initiative not only caters to family gaming needs but also reflects the growing demand for diverse gaming experiences in the cloud.
- Growing Mobile Gaming Popularity
The surge in mobile gaming popularity is significantly driving cloud gaming adoption, presenting substantial market opportunities. As mobile devices become increasingly powerful, players seek to access high-end games typically restricted to consoles or PCs. Services such as Nvidia's GeForce NOW and Microsoft's Xbox Cloud Gaming enable users to play demanding titles on smartphones and tablets without the need for expensive hardware. For instance, in 2020, Google, Inc. eliminated the subscription fee for its Stadia cloud gaming service, allowing users to play video games for free. This decision aimed to attract a broader audience to cloud gaming, especially during a time when demand for digital entertainment surged due to social distancing measures. It reflects the industry's shift toward making gaming more accessible and inclusive.
Restraints/Challenges
- Bandwidth Limitations
Bandwidth limitations pose a significant challenge for the cloud gaming market. Real-time data streaming requires a substantial amount of bandwidth, which can be problematic for users with slower internet connections. Inadequate bandwidth can lead to unstable connections, resulting in buffering, lag, and reduced graphics quality during gameplay. This inconsistency diminishes the overall gaming experience, frustrating users and discouraging them from adopting cloud gaming services. Moreover, regions with poor internet infrastructure are particularly affected, limiting the market's reach and growth potential. As a result, bandwidth limitations continue to hinder the cloud gaming market's expansion and its ability to attract a broader audience.
- Competition and Market Saturation
The cloud gaming market is experiencing increased competition as numerous companies enter the space, leading to potential market saturation. This heightened competition can overwhelm consumers with choices, making it difficult for new entrants to gain traction. Established players may engage in aggressive pricing strategies, further squeezing margins and reducing profitability. As companies strive to differentiate their offerings, they often face the necessity of significant investment in technology, infrastructure, and exclusive content. Such investments can strain financial resources, particularly for smaller firms. Consequently, these dynamics hinder market growth, as many companies struggle to maintain sustainability and relevance amid fierce competition and evolving consumer preferences.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Cloud Gaming Market Scope
The market is segmented on the basis of offering, device type, solution type, gamer type, deployment, and gaming system. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Offering
- Infrastructure
- Compute
- Memory
- Storage
- Gaming Platform Services
- Content Services
- PC Services
Device Type
- Smartphones
- Tablets
- Gaming Consoles
- Personal Computers and Laptops
- Smart Televisions
- Head-Mounted Displays
Solution Type
- Video Streaming
- File Streaming
Gamer Type
- Casual Gamers
- Avid Gamers
- Hard-Core Gamers/ Professional
- Lifestyle Gamer
Deployment
- Public Cloud
- Hybrid Cloud
- Private Cloud
Gaming System
- G-Cluster
- PlayStation
- Stream My Game
- Steam in Home Streaming
- Remote Play
- Others
Cloud Gaming Market Regional Analysis
The market is analyzed and market size insights and trends are provided by offerings, device type, solution type, gamer type, deployment, and gaming system as referenced above.
市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、欧洲的日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）。
预计欧洲将主导云游戏市场，并将在预测期内继续保持主导地位。该地区占据主导地位的主要因素是游戏爱好者数量的增加和高速互联网连接的提供。
预计亚太地区在预测期内的云游戏市场将出现显著增长，因为云游戏平台的出现使用户可以在线玩自己喜欢的视频游戏，而无需在智能手机或任何游戏机上下载。此外，该公司已开始在包括中国在内的几个试验市场实施这些解决方案，允许少数用户注册该服务。该公司的战略举措是在即将到来的大型游戏市场上超越竞争对手。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
云游戏市场份额
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
在市场上运营的云游戏市场领导者是：
- NVIDIA 公司（美国）
- 英特尔公司（美国）
- 谷歌（美国）
- 微软 (美国)
- 亚马逊网络服务公司（美国）
- 超微半导体公司 (美国)
- 索尼公司（日本）
- IBM（美国）
- Paperspace，（美国）
- 电子艺界公司（美国）
- LP Technologies LLC（美国）
- 黑胡桃（法国）
- Crunchbase Inc.（美国）
- 苹果公司（美国）
- Ubitus KK (台湾)
- 腾讯云。（中国）
- Broadmedia 公司 (日本)
- Unity Technologies（美国）
- AT&T（美国）
云游戏市场的最新发展
- 2023 年 2 月，总部位于美国的视频游戏商务公司 Xsolla 准备推出创新工具，旨在将游戏开发者融入不断扩展的云游戏领域。这项新业务不仅旨在促进云环境中的游戏开发，还旨在帮助开发者有效地将其创作货币化，从而增加蓬勃发展的云游戏市场的收入机会
- 2023 年 12 月，Xbox Cloud Gaming 将其服务扩展到 Meta Quest 系列 VR 头戴设备，使用户可以直接从 Meta Quest 商店下载该应用程序。此次发布允许玩家无需额外的游戏设备即可访问基于 VR 的游戏。它凸显了云游戏服务在各种兼容先进设备方面蓬勃发展的巨大市场机会，迎合越来越多对沉浸式游戏体验感兴趣的受众
- 2023 年 9 月，微软宣布计划于 2028 年推出下一代 Xbox 游戏机，该游戏机将是一款先进的混合游戏平台。这款创新的游戏机将利用用户设备和云的综合功能，提供增强的沉浸感和全新的游戏体验。这一发展反映了对云游戏技术进步的日益增长的需求，为利益相关者提供了通过新产品扩大其市场占有率的机会
- 2021 年 10 月，索尼为其广受欢迎的 PlayStation 云游戏 5 推出了一款尖端虚拟现实(VR) 耳机，该耳机具有先进的眼动追踪技术和振动反馈。该耳机拥有 110 度视野、每只眼睛 2000x2040 的 4K HDR 分辨率以及帧率为 90/120 fps 的 OLED 屏幕。此外，控制器还提供触觉反馈，旨在为玩家提供更身临其境、更逼真的游戏体验
- 2021 年 9 月，NVIDIA Corporation 与 Electronic Arts Inc. 建立合作伙伴关系，以丰富其 GeForce NOW 平台上的游戏组合。此次合作使 Electronic Arts 能够为该服务带来多款广受好评的游戏，包括《镜之边缘：催化剂》、《战地 1：革命》、《龙腾世纪：审判》、《Apex 英雄》和《毛线小精灵 2》。此次合作标志着该公司努力拓展通过云游戏平台提供的游戏体验
- 2021 年 4 月，Blacknut 与葡萄牙通信和娱乐集团 NOS 合作，利用 5G 技术提供增强的游戏体验。此次合作旨在通过 5G 网络提供 500 多款可玩的游戏，标志着云游戏可访问性的重大进步。5G 的集成增强了游戏体验，为葡萄牙各地的用户提供更低的延迟和更好的性能
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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