全球香槟市场 – 行业趋势及 2031 年预测

香槟市场分析和规模

欧洲和北美的消费模式正在发生变化，餐饮服务机构和休闲饮酒场合的增多对香槟市场产生了重大影响。香槟曾经只用于婚礼和成就等特殊活动，现在则被用于生日、办公室聚会和晚宴等更为轻松的聚会。此外，陈年葡萄酒和香槟的日益流行反映了消费者对正宗风味和体验的偏好，从而导致需求激增。随着高端化继续影响酒精饮料市场，尤其是烈酒和葡萄酒市场，香槟与奢华和精致的联系使其进一步增长。

2023 年全球香槟市场规模价值 73 亿美元，预计到 2031 年将达到 119 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.30%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理代表的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

报告范围和市场细分       

Market Definition

Champagne is a sparkling wine produced in the Champagne region of France. It is made using specific grape varieties, primarily Pinot Noir, Pinot Meunier, and Chardonnay, and is fermented using the traditional method, which involves a second fermentation in the bottle to create its characteristic bubbles. Champagne is known for its association with celebrations and luxury, and it is protected by French law, which dictates that only sparkling wines produced in the Champagne region can be labeled as Champagne.

Champagne Market Dynamics

Drivers

• Innovative Marketing to Change Consumer Perceptions

Champagne houses are utilizing creative storytelling, captivating visuals, and experiential champagne marketing to stand out in a highly competitive market. Collaborations with influencers, celebrities, and artists generate excitement and broaden brand appeal across diverse demographics. In April 2021, Ruinart Champagne's launch of the Eco-Friendly Second Skin Packaging exemplified innovative branding in the champagne market. The fully recyclable 100% paper case preserves the wine's integrity while aligning with evolving consumer preferences for sustainability and eco-conscious products. By continuously reinventing themselves and meaningfully engaging with consumers, champagne producers establish emotional connections, sustaining interest and driving the growth of champagne sales.

• Rising Popularity of Champagne Cocktails

Champagne cocktails provide consumers with versatile and innovative ways to enjoy champagne beyond traditional celebrations, appealing to a broader demographic. Mixologists and bartenders are continually experimenting with champagne as a key ingredient in various cocktails, creating new flavors and experiences that attract younger consumers and cocktail enthusiasts. Champagne producers benefit from expanded market opportunities and increased consumer interest. This trend boosts champagne consumption and drives demand for different styles.

Opportunities

• Increased Tourism Fuels 

With tourists seeking memorable experiences, champagne becomes associated with luxury, celebration, and indulgence, resulting in increased demand. Hospitality establishments frequently feature champagne prominently on their menus, offering it for special occasions or as a staple beverage, thereby driving sales volume. The association of champagne with luxury and hospitality enhances its perceived value, attracting both domestic and international consumers. In addition, tourism hubs serve as key markets for champagne producers, allowing them to showcase their products to a diverse audience and establish brand recognition, contributing to sustained growth in the market.        

• Growing Popularity of Western-style celebrations

Rising affluence and changing consumer preferences in emerging economies have led to increased demand for luxury goods, including champagne, as symbols of celebration and status. Champagne manufacturers are actively targeting these markets, leveraging their brand prestige and heritage to capture the attention of affluent consumers. In addition, evolving lifestyles and social trends in these regions, such as the growing popularity of Western-style celebrations and luxury experiences, further fuel the demand for champagne. Consequently, expanding into new markets presents lucrative opportunities for champagne producers to diversify their customer base and drive sales growth in the global market.

Restraints/Challenges

• High Production Costs  

The labor-intensive nature of champagne production, involving manual processes such as hand-harvesting grapes and extended aging periods in cellars, contributes to elevated expenses. The Champagne region's designation imposes geographical limitations, leading to limited and costly land and resources. These high costs can constrain profit margins, making it challenging for smaller producers to compete effectively and potentially leading to higher retail prices for consumers.  

• Regulatory Hurdles Constrain Champagne Adoption 

Compliance with quality standards adds complexity and costs for producers. Navigating international trade regulations and certifications presents barriers to market entry and expansion. Changes in regulatory frameworks, such as tariffs or labeling requirements, can disrupt supply chains and impact export markets. Overall, regulatory constraints create administrative burdens and limit flexibility for champagne producers, constraining growth opportunities and innovation within the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2024, Pernod Ricard and ecoSPIRITS announced a new phase in their relationship by entering into a five-year global licensing agreement. This partnership will facilitate the distribution of Pernod Ricard’s spirits brands using ecoSPIRITS’ circular packaging technology to on-trade venues worldwide
• In September 2023, Laurent-Perrier partnered with the leading department store Selfridges to launch its new Laurent-Perrier Cuvée Rosé “Petals” robe, available both in-store and online. Champagne Laurent-Perrier has introduced its latest artistic edition, “Petals.” This vibrant new robe adds a splash of color and an extra layer of indulgence, serving as a perfect table centerpiece that can be reused to encase future bottles
• 2022 年 10 月，雅克·博林格酒庄 (Societe Jacques Bollinger SA) 推出限量版香槟“Bollinger 风格特调香槟”，以纪念与 007 合作 40 周年。这款香槟采用独特的礼盒包装，上面印有詹姆斯·邦德的剪影和他标志性的阿斯顿马丁 DB5，以此向长期合作以及品牌和虚构角色的精致致敬

香槟市场范围

市场根据产品、分销渠道、等级类型、口味、价格点和销售渠道进行细分。这些细分市场之间的增长将帮助您分析行业中的主要增长细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品

• 尊贵特酿
• 黑中白
• 白中白
• 玫瑰香槟
• 其他的

分销渠道

• 超市/大卖场
• 专卖店
• 在线商店

等级类型

• 莫尼耶皮诺
• 黑皮诺
• 霞多丽

味道

• 果味
  • 苹果
  • 梨
  • 柑橘
  • 草莓
  • 坚果
  • 奶油
  • 香草
• Brut

价格点

• 经济
• 中档
• 奢华

销售渠道

• 线下销售渠道
  • 超市/大卖场
  • 百货商场
  • 便利店
  • 其他销售渠道
• 网上销售渠道
  • 公司网站
  • 电子商务 平台

 香槟市场区域分析/见解

对市场进行分析，并按上述国家、产品、分销渠道、等级类型、风味、价格点和销售渠道提供市场规模洞察和趋势。

市场覆盖的国家包括美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷以及南美洲其他地区。

北美预计将占据香槟市场的主导地位，因为其文化意义重大，尤其是在仪式和庆祝活动中，酒精在其中具有传统作用。这种文化联系推动了持续的需求，确保了该地区在市场上的持续突出地位。此外，北美富裕的消费者群体和对奢侈品的偏好大大增强了其在香槟消费方面的领先地位。         

亚太地区预计将出现显著增长，因为该地区对酿酒厂的支持力度加大，人们对葡萄酒文化和消费的欣赏度也不断提高。该地区消费者的可支配收入不断提高，使他们能够享受优质葡萄酒产品。亚太地区的葡萄酒行业有望实现增长，对多样化葡萄酒品种和体验的需求日益增长。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势、波特五力分析和案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了区域品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税的影响和贸易路线。

竞争格局和香槟市场份额分析

市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、区域存在、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的一些主要市场参与者包括：

• LANSON-BCC（法国）
• GH Martel 香槟 (法国)
• 泰亭哲（法国）
• 酩悦轩尼诗美国公司（美国）
• Vranken - 波默里单极子（法国）
• 保乐力加（法国）
• 路易王妃（法国）
• 凯歌香槟 (法国)
• 波默里（法国）
• 派珀海德西克（法国）
• Andre Champagne Cellars（美国）
• Alumiceal（美国）
• Center Vinicole – 香槟 Nicolas Feuillatte（法国）
• GH Mumm et Cie（法国）
• 布林线（法国）
• Artwinery（乌克兰）

SKU-47953