全球瓶装水市场 – 行业趋势及 2031 年预测

瓶装水市场分析和规模

瓶装水市场的健康应用侧重于提供比含糖饮料更健康的饮料选择，以满足消费者对更健康生活方式日益增长的需求。瓶装水销售受益于富含矿物质的产品，这些产品具有额外的健康益处，例如改善补水和必需营养素摄入。这些销售还迎合了有特殊饮食需求的人，例如低钠或高碱性水选项。此外，人们认为瓶装水比自来水更安全、更纯净，这推动了注重健康的人群消费。这一市场部分利用了健康、健身和整体健康的趋势，使瓶装水销售成为许多注重健康的消费者饮食中的主要内容。

例如，根据世界卫生组织的数据，每年约有 100 万人死于不安全的饮用水、卫生条件和与手部卫生相关的疾病（如腹泻）。因此，受口味、便利性、含糖饮料替代品和可感知的健康益处等因素的推动，人们对商业瓶装水的偏好日益增加，凸显了其在解决全球健康问题和消费者偏好方面的关键作用。

2023 年全球瓶装水市场规模价值 3228.8 亿美元，预计到 2031 年将达到 5424.4 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.7%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

报告范围和市场细分       

Market Definition

Bottled water is commercially packaged drinking water sold in plastic or glass containers. It is typically sourced from springs, wells, or municipal supplies, and may be purified or treated. Bottled water is available in various types, including still, sparkling, mineral, and flavored varieties.

Bottled Water Market Dynamics

Drivers

• Rising Convenience of Bottled Water

Bottled water is easy to carry and provides a quick hydration solution for busy individuals, whether they are commuting, traveling, or engaging in outdoor activities. Its availability in various sizes and packaging options enhances its portability, making it suitable for different occasions and personal preferences. Additionally, the widespread presence of bottled water stock in vending machines, stores, and public places ensures that consumers can access safe drinking water anytime and anywhere, reinforcing its appeal and driving market growth.

• Growing Urban Populations

Growing urbanization leads to higher demand for portable hydration solutions. In densely populated cities, access to clean and safe drinking water can be inconsistent, making bottled water a reliable alternative. The fast-paced urban lifestyle often requires on-the-go consumption, further boosting bottled water sales. Urban residents may prefer bottled water for its perceived quality and safety compared to municipal tap water. This demographic shift towards urban living thus plays a crucial role in the increasing demand for bottled water.

Opportunities

• Growing Bottled Water Marketing Campaigns

Bottled water marketing campaigns creates brand awareness and influencing consumer preferences. These campaigns emphasize the purity, health benefits, and convenience of bottled water, often leveraging celebrity endorsements and engaging advertisements to build brand loyalty. Innovative bottled water marketing strategies and packaging, coupled with promotional activities such as sponsorship of sports and wellness events, further enhance the appeal of bottled water. Marketing efforts that highlight environmental sustainability and social responsibility resonate with increasingly eco-conscious consumers.

In January 2022, Danone SA leveraged strong bottled water marketing strategies to launch its new bottled sparkling water under the Evian brand in the U.K. market. Through targeted advertising campaigns on social media and television, the company aimed to create brand awareness, highlight the product's health benefits, and emphasize its convenience, aligning with the drivers of the bottled water market.

• Rising Disposable Incomes

Many consumers are purchasing power increases, due to which they are more expected to spend on premium and convenient products, including bottled water. This shift is often accompanied by a greater emphasis on health and wellness, prompting consumers to opt for bottled water over less healthy alternatives. Higher incomes also enable people to choose bottled water for its perceived quality and safety, further boosting market demand. Consequently, bottled water sales expand as more consumers can afford and prioritize this convenient hydration option.

Restraints/Challenges

• Increasing Competition from Alternative Beverages

Consumers have a wide variety of choices, including flavored and functional drinks, energy drinks, sports drinks, and plant-based waters such as coconut water. These alternatives often come with added health benefits, appealing flavors, and marketing that emphasizes sustainability and unique benefits. This diversifying beverage landscape reduces the market share and growth potential of traditional bottled water as consumers shift their preferences towards these innovative and appealing options.

• Higher Price of Bottled Water

High costs due to as packaging, transportation, and marketing, make bottled water less affordable compared to tap water or filtered alternatives. This price disparity can deter budget-conscious consumers and limit market penetration, especially in regions with lower disposable incomes. Additionally, premium pricing let consumers adapt more cost-effective and environmentally friendly options, further constraining market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In April 2021, Nestle SA decided to offload its bottled water business in the United States and Canada to private equity firm One Rock Capital Partners for USD 4.3 billion, resulting in the renaming of the company as BlueTriton Brands. This strategic move reflects Nestle's focus on streamlining its portfolio and divesting non-core assets
• In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, a significant expansion that bolstered its customer base to over 8,000. This acquisition aligns with Primo Water's growth strategy to enhance its presence and offerings in the bottled water market
• In February 2020, Agthia Group PJSC announced the Al Ain Plant Bottle, marking the region's first plant-based water bottle. This sustainable initiative demonstrates Agthia's commitment to environmental stewardship by reducing reliance on traditional plastic bottles. Additionally, Agthia partnered with Veolia to launch a PET water bottle collection initiative in the United Arab Emirates, furthering their sustainability efforts in promoting recycling and circular economy practices

Bottled Water Market Scope

The market is segmented on the basis of type, category and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Purified Water
• Functional Water
• Mineral Water
• Sparkling/Carbonated Water

Capacity Type

• 3 Gallon
• 5 Gallon
• Others

Category

• Plain
• Flavoured

Packaging Type

• PET
• Cans
• Others

Distribution Channel

• Off-Trade
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Grocery Stores
  • Others
• On-Trade
• Online
• Restaurants/Hotels
• Café
• Others

Bottled Water Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, of type, category and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Russia, Turkey, Switzerland, Belgium, Netherlands, Denmark, Sweden, Poland, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Japan, Thailand, Indonesia, New Zealand, Vietnam, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, South Africa, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., and rest of the Middle East and Africa, Brazil, Argentina and rest of South America.

Asia-Pacific dominates the market due to a growing consumer preference for healthier beverage options over sugary drinks. As health consciousness rises, consumers in Asia-Pacific increasingly opt for bottled water as a healthier alternative, driven by concerns about obesity, diabetes, and other health issues associated with sugary beverages. This trend is further fueled by urbanization, changing lifestyles, and rising disposable incomes, which make bottled water more accessible and affordable. As a result, the region experiences sustained demand for bottled water, propelling its dominance in the market.

由于人们对水污染相关疾病的担忧以及对饮用瓶装水的健康益处的认识不断提高，北美市场预计将出现增长。此外，人们对更健康的生活方式的意识不断增强，促使消费者选择瓶装水而不是含糖替代品。同样，欧洲成为瓶装水市场增长第三大地区，这得益于人们对更健康饮料选择的偏好转变，尤其是在人们对含糖饮料的担忧之下。

报告的国家部分还提供了影响单个市场因素和国内市场法规变化的信息，这些变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和瓶装水市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对有机咖啡市场的关注有关。

市场上的一些主要参与者包括：

• 百事可乐 (美国)
• 雀巢公司（瑞士）
• 可口可乐公司。（美国）
• CG Roxane, LLC（美国）
• Tempo Beverage Ltd（以色列）
• Keurig Dr Pepper Inc.（美国）
• Dr Pepper/Seven Up, Inc（美国）
• 费拉雷勒（意大利）
• 圣佩莱格里诺（意大利）
• 华彬投资英国有限公司 (英国)
• LaCroix Beverages, Inc.（美国）
• GEROLSTEINER BRUNNEN GMBH & CO. KG（德国）
• 山谷泉水（美国）

SKU-29417