全球沙滩伞市场 – 行业趋势及 2031 年预测

沙滩伞市场分析及规模

季节性需求是沙滩伞市场的一个显著特点，夏季是沙滩活动最活跃的时期，销售量达到顶峰。这种需求与假期和有利的天气条件密切相关，导致消费者对防晒产品的兴趣增加。零售商和制造商通常会在季节来临前增加产量和库存，以应对这种激增的需求。此外，游客大量涌入的海滩目的地也会经历需求增加，从而影响区域销售模式。

2023 年全球沙滩伞市场规模价值 67.8 亿美元，预计到 2031 年将达到 92.8 亿美元，2024 年至 2031 年预测期内的复合年增长率为 4.00%。

除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察之外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

Market Definition

Beach umbrellas are large, portable umbrellas designed to provide shade and protection from the sun at the beach. They typically feature a sturdy pole that can be anchored into the sand and a wide, often colorful, canopy. These umbrellas help reduce UV exposure and offer a cooler, more comfortable spot for beachgoers to relax.

Beach Umbrellas Market Dynamics

Drivers

• Increasing Awareness of Sun Protection

Growing public knowledge about the harmful effects of UV radiation, including skin cancer and premature aging, more consumers are prioritizing sun safety. Health campaigns and educational initiatives have heightened this awareness, leading people to seek effective sun protection methods. Beach umbrellas, offering a convenient and effective way to shield against direct sunlight, have become a popular choice. This increased demand for sun protection products directly boosts the market for beach umbrellas.

• Expansion of Travel and Tourism Industry

Many people travel to coastal destinations for vacations, the demand for beach-related accessories, including umbrellas, increases. This industry growth brings a higher influx of tourists to beaches, boosting the need for sun protection and comfort. Additionally, the rise in international travel and the popularity of beach resorts and holidays amplify this demand, encouraging manufacturers and retailers to cater to the growing market. The overall increase in tourism leads to more sales opportunities and a wider customer base for beach umbrella products.

Opportunities

• Growing Innovative Product Designs

Innovative product designs meet consumer demands for convenience, functionality, and aesthetics. Advancements in materials, such as UV-resistant fabrics and lightweight, durable poles, enhance product durability and effectiveness. Features such as easy setup mechanisms, adjustable angles, and compact, portable designs make beach umbrellas more user-friendly and appealing. Customizable options and vibrant, stylish patterns attract fashion-conscious buyers, further boosting market appeal. These innovations cater to diverse consumer preferences, driving higher sales and market growth.

• Increasing Health and Wellness Trends

Many people are becoming more conscious of the importance of sun protection for skin health; there is a greater demand for products that offer UV protection, such as beach umbrellas. Consumers are increasingly seeking out ways to enjoy outdoor activities safely, and beach umbrellas provide a convenient solution by offering shade and reducing exposure to harmful UV rays. Additionally, the emphasis on holistic well-being encourages individuals to prioritize comfort and relaxation during leisure time, further fueling the demand for beach umbrellas as essential accessories for beachgoers seeking both protection and peace of mind.

Restraints/Challenges

• Growing Price Sensitivity

While some consumers prioritize quality and features, others may opt for lower-cost alternatives or choose to forgo purchasing beach umbrellas altogether. Competition from cheaper sun protection options, such as makeshift shelters or inexpensive umbrellas, intensifies price pressure on manufacturers and retailers. Economic factors and fluctuations in disposable income can further impact purchasing decisions, making it challenging for businesses to maintain stable pricing strategies. Consequently, addressing price sensitivity requires finding a balance between affordability and quality to meet diverse consumer needs while remaining competitive in the market.

• Competition from Alternatives

Products such as canopies, tents, and beach shelters offer similar sun protection and may even provide additional features such as increased privacy or wind resistance. This competition creates a diverse array of options for consumers to choose from, potentially diverting demand away from traditional beach umbrellas. Additionally, the versatility and multi-functionality of these alternatives can attract consumers seeking more comprehensive solutions for their beach outings. As a result, beach umbrella manufacturers must innovate and differentiate their products to remain competitive in the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• 2021 年，Shields Health Solutions 和 Walgreens Boots Alliance, Inc. 宣布对 Shields 进行重大多数股权投资，Shields 是综合医疗系统旗下专业药房护理领域的知名企业。这一战略举措有望推动公司的扩张计划，利用 Shields 在专业药房服务方面的专业知识。通过此次合作，Shields 有望进入更广泛的市场，并受益于 Walgreens Boots Alliance 的广泛资源和行业影响力，从而加速增长并增强市场竞争力

沙滩伞市场范围

全球沙滩伞市场根据产品、尺寸、遮阳篷材料、底座类型、分销渠道和最终用户进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品

• 中杆遮阳伞
• 偏杆遮阳伞
• 桌上遮阳伞
• 倾斜雨伞

 尺寸

• 5 英尺 – 7 英尺
• 5 英尺 – 10 英尺
• 超过 10.5 英尺

天篷材质

• 聚酯纤维
• 帆布
• 其他的

基座类型

• 木头
• 金属
• 塑料
• 其他

分销渠道

• 直销
• 大卖场/超市
• 专卖店
• 网上零售
• 其他的

终端用户

• 商业的
• 个人的

沙滩伞市场区域分析/见解

对市场进行分析，并按上述产品、尺寸、天篷材料、底座类型、分销渠道和最终用户提供市场规模洞察和趋势。

市场报告涉及的国家包括北美的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区（巴西、阿根廷）和南美洲其他地区。

北美占据市场主导地位，主要原因是该地区的需求激增。美国和加拿大引领了这一增长，因为越来越多的人选择在海滩度假来放松身心、重获生机。这一趋势反映了人们的文化转向户外休闲活动，推动了海滩伞作为必不可少的防晒配件的强劲市场。该地区风景如画的海岸线和有利的气候条件进一步增强了海滩目的地的吸引力，巩固了北美在全球市场的领先地位。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。  

竞争格局和沙滩伞市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对沙滩伞 市场的关注有关。

市场上的一些主要参与者包括

• Sun Garden USA（美国）
• TUUCI（美国）
• Ezpeleta（葡萄牙）
•  EdenGarden（印度）
• Shadescapes Americas（美国）
• 汤米·巴哈马（美国）
• Frankford 雨伞（美国）
• ShelterLogic Corp，（美国）
• 雨伞联盟（美国）
• Hfumbrella（中国）
• BeachBUb（美国）
• 科德角海滩椅公司（美国）
• 东海岸伞公司 (美国)
• AMMSUN 工业集团有限公司（美国）
• Implus Footcare, LLC（美国）
• Beach Brella（美国）
• 华佳雨伞有限公司（香港）

SKU-68654