全球 BB 霜市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

BB霜市场分析

过去几年，BB 霜市场经历了显著增长，这得益于消费者对多功能美容产品的需求不断增长，这些产品可以简化护肤程序。BB 霜最初在亚太地区流行，这种增长尤为强劲，但随着全球美容趋势的发展，BB 霜也传播到了北美和欧洲。BB 霜市场的特点是产品种类繁多，适合不同的皮肤类型和肤色，反映了美容行业的包容性。主要驱动因素包括人们对护肤意识的提高、对方便快捷的美容解决方案的需求以及对自然和有光泽皮肤日益增长的追求。此外，BB 霜中含有抗氧化剂、维生素和 SPF 保护等有益成分，吸引了注重健康的消费者。

BB霜市场规模

2023 年全球 BB 霜市场规模价值 48.9 亿美元，预计到 2031 年将达到 149.6 亿美元，2024 年至 2031 年预测期内的复合年增长率为 15%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

BB Cream Market Definition

BB cream is a multifunctional skincare product that combines several benefits into one formulation. Originating from Asia, BB cream serves as a moisturizer, sunscreen, primer, and foundation, providing coverage while also hydrating and protecting the skin. It often contains ingredients aimed at improving skin health, such as antioxidants, vitamins, and anti-aging compounds. BB cream is known for its lightweight texture and natural finish, making it a popular choice for those seeking a streamlined beauty routine.  

BB Cream Market Dynamics

Drivers

• Growing Preference for Natural and Minimal Makeup    

There is a notable trend towards natural and minimal makeup, with consumers increasingly seeking products that enhance their natural beauty without appearing heavy or cakey. BB cream foundation, known for its lightweight texture and natural finish, perfectly caters to this demand. They provide just enough coverage to even out the skin tone while allowing the skin’s natural texture to shine through. This preference for a more subtle and natural look is driving the popularity of BB creams, as they meet the needs of consumers who prioritize a fresh, no-makeup makeup appearance.       

• Rising Consumer Awareness of Skincare     

With the rise of skincare education and the influence of dermatologists and beauty experts, consumers are becoming more knowledgeable about the need for comprehensive skincare routines. BB creams, which offer multiple benefits such as hydration, coverage, and sun protection in a single product, are highly appealing to consumers looking for effective and efficient skincare solutions. This growing awareness is fueling market demand as more people seek products that simplify their beauty routines while providing essential skincare benefits. Increasing awareness among consumers about the importance of skincare and the benefits of multifunctional products drives the demand for BB creams.

Opportunities

• Integration of Advanced Skincare Ingredients     

Incorporating advanced skincare ingredients such as hyaluronic acid, peptides, and antioxidants into BB cream formulations can provide additional benefits and differentiate products in the market. Hyaluronic acid helps in maintaining skin hydration, peptides support collagen production for firmness, and antioxidants protect against environmental damage. By including these powerful ingredients, BB cream manufacturers can enhance the efficacy of their products, appealing to consumers who are looking for more than just basic coverage. This integration boosts the skincare benefits of BB creams and highlights the benefits of BB cream to them apart in a competitive market, attracting health-conscious and informed consumers.   

• Leveraging Social Media and Influencer Marketing 

Utilizing social media platforms and influencer marketing to promote BB cream products can significantly increase brand visibility and consumer engagement, driving market growth. Social media channels such as Instagram, YouTube, and TikTok are powerful tools for reaching a wide audience, especially among younger consumers. Influencers and beauty bloggers can showcase BB cream applications, share their personal experiences, and provide tutorials, making the products more relatable and appealing. This form of marketing can create buzz and drive sales by leveraging the credibility and reach of popular influencers, ultimately boosting market presence and consumer loyalty.

Restraints/Challenges

• High Competition from Other Multifunctional Products

BB creams face stiff competition from other multifunctional products such as CC creams, tinted moisturizers, and foundation creams, which can limit their market share. Each of these products offers unique benefits and caters to different consumer preferences, creating a diverse and competitive landscape. CC creams, for instance, provide color correction and enhanced coverage, while tinted moisturizers offer a more hydrating option. This bb cream and cc cream difference forces BB cream brands to continuously innovate and differentiate their products to maintain a competitive edge. However, the abundance of choices can make it challenging for consumers to choose, potentially diluting the demand for BB creams specifically.

• Skin Sensitivity and Allergic Reactions

Some consumers may experience skin sensitivity or allergic reactions to certain ingredients in BB creams, which can deter them from using these products and negatively impact market growth. Ingredients like fragrances, preservatives, or specific chemical compounds can cause irritation or allergic responses in sensitive individuals. This issue highlights the importance of formulating BB creams with hypoallergenic and dermatologically tested ingredients as these issues challenge the market growth.

本市场报告详细介绍了最新发展、贸易法规、进出口分析、生产分析、价值链优化、市场份额、国内和本地市场参与者的影响，分析了新兴收入领域的机会、市场法规的变化、战略市场增长分析、市场规模、类别市场增长、应用领域和主导地位、产品批准、产品发布、地域扩展、市场技术创新。如需获取更多市场信息，请联系 Data Bridge Market Research 获取分析师简报，我们的团队将帮助您做出明智的市场决策，实现市场增长。

最新动态

• 2024 年 4 月，总部位于洛杉矶的消费品巨头 Anastasia of Beverly Hills 推出了一款具有突破意义的棒状 BB 霜。这款首创的肤色霜采用精华增强配方，可提供从薄到轻的覆盖效果。富含八种强效护肤成分，可打造自然妆容，同时提供全面的面部护理         
• 2024 年 1 月，Kosas 扩大了其有色护肤产品线，推出了 BB Burst。这款有色凝胶霜含有支持胶原蛋白的铜肽，可使肌肤丰盈紧致，平滑和支持屏障的糖异构体，保湿的 PCA 钠和氧化锌，可舒缓敏感肌肤并减少发红

BB霜市场范围

市场根据皮肤类型、SPF 类型、最终用户和分销渠道进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

皮肤类型

• 干燥
• 普通的
• 油性
• 组合
• 敏感的

SPF 类型

• 防晒指数低于 15
• 防晒指数在 15-30 之间
• 防晒指数超过 30

最终用户

• 男性
• 女性

分销渠道

• 直销
• 专卖店
• 超市/大卖场
• 便利店
• 美容店
• 电子零售商
• 其他的

BB霜市场区域分析

对市场进行了分析，并按国家、皮肤类型、SPF 类型、最终用户和分销渠道提供了市场规模洞察和趋势，如上所述。

市场报告涉及的国家包括北美的美国、加拿大和墨西哥、德国、瑞典、波兰、丹麦、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区。

由于个人护理行业的强劲增长以及消费者人口结构从老龄化向年轻化的显著转变，亚太地区预计将占据主导地位。随着城市化进程加快、可支配收入增加以及人们对护肤品益处的认识不断提高，该地区的美容和护肤品行业迅速扩张。

由于技术进步，欧洲市场预计将快速增长，创新面霜的开发和推出预计将对市场增长产生积极影响。此外，对抗衰老面霜的需求不断增长预计将进一步推动区域市场扩张。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

BB霜市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• 科蒂公司（美国）
• Dr. Jart（韩国）
• Tarte Inc.（美国）
• 欧舒丹国际有限公司 (瑞士)
• 欧莱雅（法国）
• 资生堂有限公司 (日本)
• Bobbi Brown Professional Cosmetics Inc.（美国）
• 兰蔻（法国）
• 医生配方（美国）
• 雅诗兰黛公司（美国）
• Christian Dior SE (法国)
• 联合利华 (英国)
• Marcelle Inc.（加拿大）
• 雅芳产品公司 (英国)
• Stila Cosmetics（美国）
• 高乐氏公司 (美国)
• Missha (韩国)
• ABLE CNC US（韩国）
• 爱茉莉太平洋 (韩国)
• 露华浓 (美国)

SKU-64110