全球汽车贴膜市场 – 行业趋势及 2029 年预测

市场分析和规模

汽车贴膜用于品牌营销、广告和公共汽车、卡车和乘用车的个性化。由于对移动广告的需求不断增长，蓬勃发展的全球标志和图形行业预计将推动汽车贴膜的应用。汽车贴膜的成本低于汽车油漆，这也促进了汽车贴膜市场的增长。预计在预测期内，可支配收入的增长和全球人口的增加将对市场的收入增长产生积极影响。

Data Bridge Market Research 分析称，2021 年汽车贴膜市场价值为 47.6 亿美元，预计到 2029 年将达到 244.5 亿美元，在 2022 年至 2029 年的预测期内复合年增长率为 22.7%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和气候链情景。     

报告范围和市场细分

Market Definition

An automotive wrap film is a vinyl graphic which has directly applied over the original paint of the vehicle. These films are mainly used for two purposes, the first being to safeguard the original paint from dust and corrosion and the second being to change or improve the appearance of a vehicle. The application of the automotive film wrap allows to change the vehicle's appearance in a very short time period and in turn allows to remove the wrap and returning the vehicle back to its original condition if necessary.

Automotive Wrap Films Market Dynamics

Drivers

• Rise in demand for mobile advertising

Mobile advertising has developed as an effective and affordable means of advertising over the past few years. The use of automotive wrap films allows conversion of any vehicle which including truck, car and bus into a moving billboard, therefore facilitating an increased number of views per day. Automotive wraps films, being eye-catching and more detailed compared to other advertising mediums to attract a large number of viewers. The growing demand in mobile advertising are expected to drive the growth rate of the market.

• Rising demand of light duty vehicles

Light duty vehicles are expected to drive the demand generation of automotive wrap films during the forecast period along with the increasing consumer traction. Also, the price compatibility and millennial consumers are the major reason for opting the light duty vehicles such as vans, cars, and SUVs. The rising demand of light duty vehicles are expected to increase the revenue growth of the market.

Opportunities

Growing economic development particularly in the automotive sector has led to growth in the demand for automotive wrap films. Further, promotion of tourism and green life by governments results in an upsurge in the usage of automotive wrap films in heavy duty vehicles, such as trucks and buses. Also, Wrap advertisements are gaining popularity at a good pace in several economies which will acts as another factor spurring market growth.

Furthermore, increase in strategic collaborations and rising emerging new markets will also act as market drivers and further enhance the profitable opportunities for the market's growth rate.

Restraints/ Challenges

• Installation of automotive wrap films

Installation of the automotive wrap films in the outer surface allows the dirt to form a layer between the outer wrap and vehicle’s surface. This prevents the public from using the wrap thus becoming a challenging factor in the automotive market. Also, experienced complexes   during the installation of these wrap films are a main factor which will restraint the market growth.

This automotive wrap films market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the automotive wrap films market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Automotive Wrap Films Market

The COVID-19 outbreak overall the globe has severely affected the manufacturing industries, which, has also impacted the growth of the automotive wrap films market. With the spread of COVID-19, order cancellations, work-from-home-rules and shipping complications also surged throughout the industry. The lifting of recommencing of operations and lockdowns while complying with the COVID-19 guidelines published by various governments overall the globe is expected to fuel the demand for automotive wrap films in upcoming future.

Recent Development

• In April 2021, an American multinational conglomerate corporation 3M has announced the launch of its newest long-lasting protective finish for  plastic trim, metal, automotive glass, wheels, and paint, 3M Ceramic Coating. This latest durable product offers the benefits consumers expect and is engineered to allow the shops to enter this private auto market developing segment. This coating delivers a exceptionally slick surface, high-gloss, which looks great, and aids in shed water rapidly while carrying away light dust. According to the company statements, 3M Ceramic Coatings are also resistant to and road salts, acid rain, harsh chemicals,
• In June 2021- the Alsa Corporation, which is the global manufacturer of chrome paints and custom coatings, is now entering the market for films, especially for automotive wrap films. These car wraps can withstand scratches of keys or other sharp things. The wrap films have a soft feeling and matte finish, still durable to high abrasion. The finish is identical to the ones we see on car interiors.

Global Automotive Wrap Films Market Scope

The automotive wrap films market is segmented on the basis of film type, Passenger Type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Film Type

• Windows Films
• Wrap Films
• Paint Protection Films

Passenger Type

• Passenger Car
• Commercial Vehicle
• Heavy Commercial Vehicle

Application

• Advertisement Purpose
• Safety Purpose

汽车贴膜市场区域分析/见解

对汽车贴膜市场进行了分析，并按国家、贴膜类型、乘客类型和应用提供了市场规模见解和趋势。

汽车贴膜市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区 (APAC) 的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、中东和非洲 (MEA) 的其他地区、南美洲的巴西、阿根廷和南美洲其他地区。

在预测期内，北美在市场份额和收入份额方面占据汽车贴膜市场的主导地位。这是由于该地区对汽车贴膜的需求不断增加。北美地区在汽车贴膜市场处于领先地位，因为该地区消费者对车辆美观度的需求最大，汽车生产单位数量最多。

在预计期内，亚太地区预计将成为发展最快的地区，因为该地区消费者偏好个性化，且对汽车的需求很高。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和汽车贴膜市场份额分析

汽车包装膜市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对汽车包装膜市场的关注有关。

汽车贴膜市场的一些主要参与者包括：

• 3M（美国）
• Arlon Graphics, LLC（美国）
• ADS Window Films（英国）
• 艾利丹尼森公司（美国）
• Hexis UK Ltd（英国）
• ORAFOL Europe GmbH（德国）
• GARWARE HI-TECH FILMS LIMITED（印度）
• Ritrama SpA（意大利）
• 伊士曼化学公司（美国）
• Madico, Inc（美国）
• NEXFIL（美国）
• Kay Premium Marking Films Ltd，（英国）
• Vvivid Vinyl（加拿大）
• 广州卡宾斯影视有限公司 (中国)
• JMR Graphics, Inc（美国）
• AXEVINYL实业有限公司 (中国)

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