全球汽车无线 (OTA) 市场 – 行业趋势和 2030 年预测

汽车无线 (OTA) 市场分析和规模

根据最近的一项研究，2018-2022 年将有大约 1.25 亿辆联网型乘用车出货。过去几年，汽车对软件的依赖性不断增加，对车载技术的开发和不断更新产生了需求。随着联网型乘用车的快速增长，这些汽车严重依赖先进的软件，对无线 (OTA) 更新的需求持续增长。因此，OEM 正在加大对无线汽车软件现代化技术的投资。

Data Bridge Market Research 分析称，汽车无线 (OTA) 市场预计到 2030 年将达到 209.7 亿美元，到 2022 年将达到 41.3 亿美元，预测期内复合年增长率为 22.50%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。

汽车无线 (OTA) 市场范围和细分

Market Definition

Over-the-air (OTA) is a transaction process or wirelessly transferring data using a cellular network. Over-the-air (OTA) refers to several procedures of distributing new software, firmware, configuration settings and other update tools over the cloud. In the case of automotive, the software is updated wirelessly by using a telecommunication medium, over a gateway inside the car to the Electronic Control Units, whose presence is growing in a modern vehicle. Vehicle has become more knowledgeable and smart.

Automotive Over-The-Air (OTA) Market Dynamics

Drivers

• Growing demand for automotive software upgradation

The growing automotive digitalization indicates that automobiles need regular software updates, such as cybersecurity updates, to keep up with newest advancements in connectivity technologies. Instead of repeatedly recalling sold automobiles to a garage, installing these updates wirelessly is much more effective and economical. Over the air (OTA) updates help facilitate an IoT-enabled environment by improving functionality, and allowing devices to stay longer in the field. The OTA technology manages software and wirelessly upgrade the operating firmware from mobile devices. Thus, growing demand for automotive software upgradation is likely to propel the market growth.

• Rising incorporation of smart and connected technologies

The growing adoption of the Internet of Things (ioT) technology is encouraging major vehicle manufacturers to shift their focus towards connected vehicles and either introduce integrate advanced connectivity features in the existing models. This is a response to the growing demand for the state-of-the-art telematics, infotainment, and navigation systems by people. These systems depend on the software which are installed on the embedded automotive hardware, for smooth functioning. Therefore, the increasing incorporation of smart and connected technologies is a major factor which is expected to drive the market growth.

Opportunities

• Increasing demand of electric vehicles globally

The demand for the electric vehicles is increasing rapidly during the forecast which also increases the demand for the over-the-air (OTA) during the forecast period. This can be attributed to the growing government support, in the form of grants and incentives, for the adoption of electric vehicles. Furthermore, almost all electric vehicles are equipped with advanced connected systems for high level of safety and security and efficient operations. Over-the-air (OTA) technology is important in electric vehicles to maximize and facilitate electrification's rewards. OTA solutions​can securely, seamlessly and lucratively manage these software through wireless monitoring. Thus, increasing demand of electric vehicles globally will create lucrative opportunities for the growth of the automotive over-the-air market during the forecast period.

• Surging introduction of new passenger safety norms

The stringent rules associated with passenger safety are expected to create lucrative opportunities for the automotive OTA market all over the globe. Vehicle safety has always been a major concern for manufacturers, and with the introduction of vehicle monitoring standards and safety norms, it has become important for manufacturers to make their models compliant. Furthermore, with the improving degree of programmability and the growing sophistication in the automotive technology, automakers are swiftly focusing on upgrading their automobiles.

Restraints/ Challenges

• Multiple issues associated with automotive over-the-air (OTA) market

Some of the major factors which restrain and challenge the growth of the overall market are high updating price of supporting infrastructure in developing nations. Moreover, increasing complication in the architecture of automotive software is anticipated to restrain the growth of the automotive over-the-air (OTA) market in the above mentioned forecast period.     

This automotive over-the-air (OTA) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the automotive over-the-air (OTA) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Automotive Over-The-Air (OTA) Market Scope

汽车无线 (OTA) 市场根据技术、车辆类型、推进系统、应用和电动汽车类型进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

技术

• 固件
• 软件

车辆类型

• 乘用车
• 轻型商用车
• 重型商用车

推进系统

• 内燃机
• 电的

 应用

• 电子控制单元（ECU）
• 信息娱乐
• 安全与保障
• 远程信息处理控制单元 (TCU)
• 其他人

电动车类型

• 电池
• 杂交种
• 插电式混合动力车

 汽车无线 (OTA) 区域分析/见解

对汽车无线 (OTA) 市场进行了分析，并按国家、技术、车辆类型、推进力、应用和电动汽车类型提供了市场规模洞察和趋势。

汽车无线（OTA）市场报告涵盖的国家包括美国、加拿大、墨西哥、德国、法国、英国、意大利、西班牙、瑞士、荷兰、俄罗斯、土耳其、比利时、欧洲其他地区、日本、中国、韩国、印度、澳大利亚和新西兰、新加坡、泰国、马来西亚、印度尼西亚、菲律宾、亚太其他地区、南非、以色列、阿联酋、沙特阿拉伯、埃及、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区。

就收入而言，北美在汽车无线 (OTA) 市场中占据主导地位。这是由于该地区电动汽车产量不断增长，车联网设备数量不断增加。

预计亚太地区将成为 2023-2030 年预测期内发展最快的地区，因为该地区电动汽车产量不断增加以及常见的远程信息处理和信息娱乐服务更新。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和汽车无线 (OTA) 市场份额分析

汽车无线 (OTA) 市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对汽车无线 (OTA) 市场的关注有关。

汽车无线（OTA）市场的一些主要参与者包括：

• 电装株式会社（日本）
• Aptiv (美国)
• 大陆汽车集团（德国）
• Garmin Ltd（美国）
• 罗伯特·博世有限公司 (德国)
• 哈曼国际（美国）
• 英飞凌科技股份公司（德国）
• 黑莓有限公司（加拿大）
• 里尔（美国）
• 高通技术公司（美国）
• Verizon（美国）
• NVIDIA 公司（美国）
• Xevo（美国）
• Airbiquity Inc.（美国）
• 这里（荷兰）

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