- In January 2025, LS Digital, an Indian digital marketing transformation company, introduced its AI-powered marketing stack. This initiative highlights the increasing role of AI in marketing, allowing brands to utilize data-driven insights, personalize campaigns, and predict market trends with exceptional precision
- In September 2024, Mondelēz International (Nasdaq: MDLZ) launched an advanced platform aimed at enhancing its global marketing capabilities. By expanding the use of artificial intelligence (AI) and generative AI, the company seeks to optimize consumer experiences and drive marketing efficiency
- In June 2023, Salesforce, a global leader in customer relationship management (CRM), introduced its latest generative AI solutions, Marketing GPT and Commerce GPT. In Marketing GPT, marketers can create personalized emails, refine audience segmentation, and automate marketing campaigns. In Commerce GPT, businesses can deliver AI-driven shopping experiences with customized recommendations and tailored deals
- In February 2023, Bain & Company formed a strategic global services alliance with OpenAI to help enterprises maximize the benefits of artificial intelligence. This collaboration integrates OpenAI’s cutting-edge AI tools, including ChatGPT and DALL·E, into Bain’s consulting services, enhancing efficiency and client outcomes. The Coca-Cola Company became the first enterprise to leverage this partnership, utilizing AI to innovate its marketing strategies and improve customer experiences. Bain’s Worldwide Managing Partner, Manny Maceda, emphasized AI’s transformative potential in reshaping business operations across industries
- In February 2023, Dealtale, a subsidiary of Vianai and a pioneer in causal AI for marketers, introduced Marketing Co-Pilot. This ChatGPT-like feature enables marketers to query past, present, and future performance metrics, receiving instant insights drawn from multiple marketing and sales platforms, including Salesforce, HubSpot, Google Analytics, and social media channels
Frequently Asked Questions
Companies such as IBM (U.S.), Google (U.S.), Microsoft (U.S.), Salesforce, Inc. (U.S.), Qualcomm Technologies, Inc. (U.S.), NVIDIA Corporation (U.S.), and Intel Corporation (U.S.) are the major companies in the artificial intelligence in marketing market.
In January 2025, LS Digital, an Indian digital marketing transformation company, introduced its AI-powered marketing stack. In September 2024, Mondelēz International launched an advanced platform aimed at enhancing its global marketing capabilities.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
