Global Artificial Intelligence In Marketing Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
1 –2028 |
 Market Size (Base Year) |
|
 Market Size (Forecast Year) |
USD 84.33 |
 CAGR |
% |
| Major Markets Players |
|
Global Artificial intelligence in Marketing Market, By Offering (Software, Hardware, Services), Deployment Mode (Cloud-Based, On-Premises), Technology (Machine Learning, Natural Language Processing (NLP), Context-Aware Computing, Computer Vision), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales and Marketing Automation, Analytics Platform, Others), End User (Banking, Financial Services, and Insurance, Retail, Consumer Goods, Media and Entertainment, Enterprise, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights : Global Artificial intelligence in Marketing Market
The artificial intelligence in marketing market size is valued at USD 84.33 billion by 2028 is expected to grow at a compound annual growth rate of 28.13% in the forecast period of 2021 to 2028. Data Bridge Market Research report on artificial intelligence in marketing provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
Artificial intelligence in marketing is the type of a marketing solution that lessens the gap between data science and its implementation. It is the method adapted to improve the customer experience by leveraging the customer data and the concepts of AI such as machine learning (ML).
The rapid increase in demand for virtual assistants is expected to influence the growth of artificial intelligence in marketing market over the forecast period of 2021 to 2028. Also the rise in use of social media for advertising is also anticipated to flourish the growth of the artificial intelligence in marketing market. Furthermore, the high adoption of customer-centric marketing strategies and rapid improvement in machine learning algorithms are also likely to positively impact the growth of the market. Moreover, the development in big data analytics and rise in use of AI-based products and services to improve consumer experience are also expected create a huge demand for artificial intelligence in marketing as well as lifting the growth of the artificial intelligence in marketing market.
However, the rise in concerns regarding data privacy and limited number of AI experts are expected to act as the major limitations for the growth of artificial intelligence in marketing in the above mentioned forecasted period, whereas the unreliability of AI algorithms can challenge the artificial intelligence in marketing market growth in the forecast period of 2021 to 2028.
Likewise, the high growth in adoption of cloud-based applications and services and evolution of marketing analytics are expected to create various new opportunities that will lead to the growth of the artificial intelligence in marketing market in the above mentioned forecasted period.
This artificial intelligence in marketing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the artificial intelligence in marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Artificial intelligence in Marketing Market Scope and Market Size
The artificial intelligence in marketing market is segmented on the basis of offering, deployment mode, technology, application and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- Based on offering, the artificial intelligence in marketing market is segmented into software, hardware and services. Software has further been segmented into AI solutions and AI platforms. Hardware has further been segmented into processor, storage and network. Services have further been segmented into deployment and integration and support and maintenance.
- On the basis of deployment mode, the artificial intelligence in marketing market is segmented into cloud-based and on-premises.
- The artificial intelligence in marketing market is segmented on the basis of technology into machine learning, natural language processing, context-aware computing and computer vision. Machine learning has further been segmented into deep learning, supervised learning, unsupervised learning, reinforcement learning and semi-supervised learning.
- On the basis of application, the artificial intelligence in marketing market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform and others. Others have further been segmented into website design and emotion measurement.
- The end user segment of the artificial intelligence in marketing market is segmented into banking, financial services, and insurance, retail, consumer goods, media and entertainment, enterprise and others. Others have further been segmented into education, healthcare, manufacturing and automotive.
Artificial intelligence in Marketing Market Country Level Analysis
The artificial intelligence in marketing market is analyzed and market size, volume information is provided by country, offering, deployment mode, technology, application and end user as referenced above.
The countries covered in the artificial intelligence in marketing market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).
North America leads the artificial intelligence in marketing market because of the high adoption rate of AI by SMEs and large enterprises and strong presence of prominent technology players. Asia-Pacific is expected to expand at a significant growth rate of over the forecast period of 2021 to 2028 owing to high demand in emerging countries such as China, Japan and India.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Artificial intelligence in Marketing Market Share Analysis
The artificial intelligence in marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to artificial intelligence in marketing market.
The major players covered in the artificial intelligence in marketing market report are IBM, Google, Microsoft, Salesforce, Qualcomm, NVIDIA Corporation, Intel Corporation, Samsung, Micron Technology, Inc., Amazon Web Services, Inc., Apple Inc., Next IT Corp., Facebook, Siemens, GENERAL ELECTRIC, Oracle, Enlitic, Inc., Albert Technologies, iCarbonX, Xillinx and Iteris Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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