>全球应用分析市场，按应用（收入分析、应用性能分析和运营、API 延迟和响应时间、崩溃分析、跨平台分析、用户分析、行为内分析、触摸热图、广告监控和营销分析、活动分析、广告归因分析、转化漏斗分析）、类型（移动应用分析、Web 应用分析）、组件（软件、服务）、垂直（银行、金融服务和保险、零售、媒体和娱乐、物流、旅游、交通运输、酒店、电信和 IT、其他）、国家（美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区）行业趋势和预测到 2028 年
市场分析和洞察：全球应用分析市场
应用分析市场规模将达到 90.2 亿美元，在 2021 年至 2028 年的预测期内，复合年增长率为 22.56%。越来越多地使用应用程序进行移动广告是推动应用分析市场发展的重要因素。
应用分析是一种分析类型，它有助于连接开发人员工具以获取用户与应用程序交互的信息。这些信息涉及应用程序参与度、应用程序的可用性、查找应用程序的位置等等。它有助于分析和测量使用应用程序或网站时生成的数据。
数字化转型战略的不断实施是加速市场增长的关键因素，此外，智能手机普及率的不断提高、移动和网络应用数量的不断增加、智能手机和移动应用使用率的不断提高、智能手机普及率的不断提高以及全球移动和网络应用数量的不断增加、智能手机数量的不断增加和各种应用的可用性正在产生大量数据，这反过来又增加了对产品的需求，实施数字转型战略（如数字广告）的需求不断增加是推动应用分析市场发展的主要因素。此外，在上述预测期内，不断努力提升客户体验和越来越注重更高的投资回报率将进一步为应用分析市场创造新的机会。
However, rising number of open source alternatives and customer’s scepticism regarding data security and increasing concerns associated with data privacy and protection in mobile application are the major factors among others restraining the market growth, and will further challenge the app analytics market in the forecast period mentioned above.
This app analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on app analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global App Analytics Market Scope and Market Size
App analytics market is segmented on the basis of application, type, component and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of application, the app analytics market is segmented into revenue analytics, app performance analytics and operations, Api latency and response time, crash analytics, cross platform analysis, user analytics, in-behavioural analytics, touch heatmaps, Ad monitoring and marketing analytics, campaign analytics, ad attribution analysis and conversion funnel analysis.
- Based on type, the app analytics market is segmented into mobile app analytics and web app analytics.
- Based on component, the app analytics market is segmented into software and services.
- The app analytics market is also segmented on the basis of vertical into banking, financial services, and insurance, retail, media and entertainment, logistics, travel, transportation, hospitality, telecom and It and others.
App Analytics Market Scope Country Level Analysis
App analytics market is analysed and market size, volume information is provided by country, application, type, component and vertical as referenced above.
The countries covered in the app analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Asia-Pacific and North America dominates the app analytics market due to increasing deeper smartphone penetration, rising number of mobile and web apps, increase in the usage of smartphones and mobile application, increased penetration of smartphones and growing number of mobile and web applications in this region. Europe is the expected region in terms of growth in app analytics market due to increasing adoption of analytics by various players operating in this region.
The country section of the app analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and App Analytics Market Share Analysis
App analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to app analytics market.
应用分析市场报告中涵盖的主要参与者包括 Amazon Web Services, Inc.、CleverTap、Adobe、Countly、Upland Software, Inc、Swrve Inc.、Amplitude, Inc.、AppDynamics、AppsFlyer、Heap Inc.、WizRocket, Inc.、ContentSquare、Mixpanel、ASCP Gpuoncloud Private Limited.、Pinnacle Seven Technologies.、David Outsourcing Private Limited、Trans MR Consulting LLP、Add Pearlinfo Pvt. Ltd、Nu-Pie Management Consultancy Services Private Limited、MOENGAGE、App Annie、Apptentive、Taplytics, Inc. 以及其他国内和全球参与者。市场份额数据分别针对全球、北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 和南美提供。DBMR 分析师了解竞争优势并为每个竞争对手分别提供竞争分析。
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
