欧洲香草（B2B）市场 – 行业趋势和 2029 年预测

市场分析和见解

由于食品饮料行业的发展和烘焙产品需求的增加，欧洲香草（B2B）市场正在获得显著增长。对不同类型糖果产品的需求增加也推动了欧洲香草（B2B）市场的增长。然而，预计在预测期内，与合成香草相关的严格政府法规将抑制香草市场的增长。

Data Bridge Market Research 分析称，2022 年至 2029 年的预测期内，欧洲香草（B2B）市场将以 4.5% 的复合年增长率增长。

市场定义

香草是一种香料，来源于香草属的兰花。它在世界各地广泛种植。此外，马达加斯加、墨西哥和印度尼西亚在香草豆的生产方面处于领先地位。香草味是从香草豆中提取的，市场上称之为天然香草精。然而，消费者对香草味的需求正在迅速增加，导致香草加工商从可再生资源中生产合成香草精。香草豆根据质量分为 A 级、B 级和其他级。

Similarly, vanilla is segmented into various forms such as liquid, powder, and paste. The vanilla beans, and extracts are widely used in bakery, confectionery, and dairy based products. In addition, vanilla has extensive pharmaceutical, and personal care products applications.

Europe Vanilla (B2B) Market Dynamics

Drivers

• Growing demand for vanilla in the food & beverage industry

The demand for vanilla in the food & beverage industries is growing rapidly. Vanilla extract is an important flavouring agent in the food and beverage processing industry. In the food industry, vanilla is added to various food applications, including dairy-based products, bakery products, processed foods, chocolate& confectionery, and others, to enhance its flavours and taste. Thus, the increase in demand for vanilla powder, paste, and liquid in the food industry is expected to drive growth in the market.

Meanwhile, vanilla extracts play an important role in reducing bitterness and enhancing the product's flavour in the chocolate industry. In addition, vanilla will mask the taste variation in chocolate caused by cocoa bran. Hence, the increase in demand for vanilla in the chocolate industry is propelling the growth of vanilla in the market.

• Growing demand for vanilla in the pharmaceutical, and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance, vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries, and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price
• In June 2019, Solvay introduced a new vanilla solution under the brand name vanifolia, and vanifolia bean. The new products have offered a natural substituent for vanilla extract which is cost-effective. Hence, vanifolia and vanifolia bean has met the customer’s expectation for authentic taste and consistent quality

Similarly, the customers are looking for clean label products and demand natural and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact Europe Vanilla (B2B) Market

新冠疫情过后，由于消费者购买模式的改变以及食品饮料等各类终端用户对各种口味产品的需求逐渐增加，欧洲地区对香草的需求有所增加。由于许多严格的规定和限制措施的取消，制造商和生产商能够满足欧洲地区对香草的需求。

对不同口味食品的需求增加使得制造商推出各种有机和合成香草，从而促进了市场的增长。

最新动态

• 2020 年 10 月，领先的私营香水和调味品公司 Firmenich SA 与马达加斯加领先的生产商和 Group's Naturals Together 的创始成员 authentic products 签署了合作协议。此次合作加强了市场上香草的负责任来源。此外，两家公司还为马达加斯加的青少年提供农业培训设施，并为种植香草的家庭创造改善生计的独特机会
• 2020 年 1 月，ADM 收购了领先的植物提取物和成分制造商 Yerbalatina Phytoactives。此次收购有助于扩大 ADM 在巴西的业务并巩固其在健康与保健市场的地位

欧洲香草（B2B）市场范围

欧洲香草（B2B）市场根据香草类型、等级、香草产地、形式、最终用途和分销渠道分为六个显著的细分市场。这些细分市场之间的增长将帮助您分析行业中的主要增长细分市场，并为用户提供有价值的市场概览和市场洞察，以便做出战略决策以确定核心市场应用。

香草味

• 马达加斯加
• 印度尼西亚
• 墨西哥美食
• 合成起源
• 巴布亚新几内亚
• 乌干达
• 大溪地
• 印度
• 汤加
• 其他的

根据香草类型，欧洲香草（B2B）市场分为马达加斯加、墨西哥、合成产地、印度、印度尼西亚、大溪地、汤加、巴布亚新几内亚、乌干达等。

形式

• 液体
• 粉末
• 粘贴

根据形式，欧洲香草（B2B）市场分为液体、粉末和膏状。

香草起源

• 自然的
• 合成的

根据香草的产地，欧洲香草（B2B）市场分为天然香草和合成香草。

年级

• A 级（含水量 30%）
• B 级（含水量 20%）
• 其他的

根据等级，欧洲香草（B2B）市场分为 A 级（水分 30%）、B 级（水分 20%）和其他级。

最终用途

• 食物
• 制药
• 饮料
• 个人护理及化妆品
• 家庭/零售
• 其他的

根据最终用途，欧洲香草（B2B）市场分为食品、饮料、个人护理和化妆品、医药、家庭/零售和其他。

分销渠道

• 批发的
• 在线的

根据分销渠道，欧洲香草（B2B）市场分为批发和在线。

欧洲香草（B2B）市场区域分析/见解

根据上述参考，对欧洲香草（B2B）市场进行了分析并提供了市场规模洞察和趋势。

欧洲香草（B2B）市场报告涵盖的国家包括德国、英国、法国、西班牙、荷兰、意大利、比利时、土耳其、瑞士、俄罗斯、卢森堡和欧洲其他地区

就市场份额和市场收入而言，德国在欧洲香草（B2B）市场占据主导地位，并将在预测期内继续保持主导地位。这是由于北美食品、饮料、个人护理等各行各业对香草的需求不断增长。

报告的国家部分还提供了影响单个市场因素和市场法规变化，这些因素和变化会影响市场的当前和未来趋势。新旧销售、国家人口统计、疾病流行病学和进出口关税等数据点是预测单个国家市场情景的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了欧洲品牌的存在和可用性以及它们因来自本地和国内品牌的激烈竞争而面临的挑战，以及销售渠道的影响。

竞争格局和全球香草市场份额分析

欧洲香草 (B2B) 市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、亚太地区业务、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对欧洲香草 (B2B) 市场的关注有关。

一些主要的市场参与者包括 Nielsen-Massey Vanillas, Inc.、McCormick & Company, Inc.、Prova、SYNERGY、IFFinc、Kerry、Takasago International Corporation、ADM、Madagascar Vanilla Company LLC 和 Firmenich SA。

研究方法

数据收集和基准年分析是使用具有大样本量的数据收集模块完成的。使用市场统计和连贯模型分析和估计市场数据。此外，市场份额分析和关键趋势分析是市场报告中的主要成功因素。DBMR 研究团队使用的关键研究方法是数据三角测量，其中包括数据挖掘、数据变量对市场影响的分析以及主要（行业专家）验证。除此之外，数据模型还包括供应商定位网格、市场时间线分析、市场概览和指南、公司定位网格、公司市场份额分析、测量标准、欧洲与地区以及供应商份额分析。如有进一步询问，请要求分析师致电。

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