欧洲冥想市场 – 行业趋势和 2030 年预测

欧洲冥想市场分析与洞察

抑郁症和焦虑症等精神疾病的患病率不断上升，医疗费用不断增加，加速了全球对冥想应用程序和程序的需求。创新和技术的激增也推动了市场的增长。

另一方面，市场参与者的战略举措、技术进步和应用程序开发的激增、智能手机的普及以及对数字平台的日益依赖，可能为市场增长带来机会。

然而，冥想的高成本和新兴经济体中冥想的低渗透率预计会抑制市场的增长。

欧洲市场对冥想应用程序和配件的需求预计将不断增长。Data Bridge Market Research 分析称，2023 年至 2030 年期间，欧洲冥想市场的复合年增长率将达到 15.0%。

市场定义

Meditation can be defined as a set of techniques that are intended to encourage a heightened state of awareness and focused attention.

Studies have examined how meditation may be helpful for various conditions, such as high blood pressure, certain psychological disorders, and pain.

The benefits of meditation are manifold - a calm mind, focused attention, good concentration power, clarity of thoughts and feelings, balanced emotions in stressful situations, improved communication skills, the birth of new skills and talents, unshakeable inner strength, healing powers, ability to connect to an inner source of energy, relaxation, rejuvenation, and even the ability to attract good luck.

Europe Meditation Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Growth in the Awareness Among Population

The growing number of meditation practitioners worldwide is expected to accelerate the demand in the Europe meditation market, thus may boost the market's growth.

Thus, market players' innovative steps and technological advancements to improve the quality and efficiency of therapeutic research for MSDs are expected to drive market growth in the coming years.

• Tremendous Benefits of Meditation

Public interest in meditation has soared over the years, and for a good reason. Various studies have shown that practicing mindfulness and meditation improves concentration/focus and emotional regulation. It has also been scientifically proven to improve anxiety levels, reduce blood pressure, lower the risk of depression, and increase body satisfaction.

Therefore, the tremendous benefits of meditation, which aids in improving various health conditions, may act as a driver for the growth of the Europe meditation market.

Opportunity

• Surge in Technological Advancement and App Development

Incorporating technology into meditation practice has only made it more accessible to many. The latest developments aim to reinforce the use of technology in meditation and mindfulness.

Social meditation can help people connect with their own and the group's knowledge by facilitating emotional resonance in groups. This fosters a caring culture that is powerful support for effective practice and a sense of belonging and learning within the community, rendering the meditation experience more joyful, meaningful, and long-lasting. Therefore, the surge in technological advancement and app development is expected to create opportunities for the market.

Restraint/Challenge

• Alternatives of Meditation

There are myriad alternatives to meditation available, which also helps people in managing stress and anxiety issues, such as journaling.

All these diagnostic, as well as therapeutic procedures, involve high costs. Thus, the alternatives to meditation are expected to restrain market growth.

COVID-19 Impact on the Europe Meditation Market

The Coronavirus disease (COVID-19) pandemic enormously impacted the meditation market. Demand for meditation and applications is anticipated to increase due to a surge in anxiety and depression during the coronavirus pandemic. The hike in the subscription costs of meditations apps has been observed during the pandemic.

Mental disorders such as anxiety rose during the Europe pandemic, increasing the demand for meditation apps worldwide. The strategic initiatives by key market players, such as providing free subscriptions during the pandemic, helped people adopt meditation practices. Nonetheless, people worldwide resort to meditation via various modes, be it apps, programs, online workshops, or seminars, expecting robust growth in the meditation market.

Recent Developments

• In October 2022, Sharpham Trust launched the 40@40 campaign to "make mental health and well-being for all a Europe priority," leading to World Mental Health Day. The 40@40 initiative was a supplement to The Trust's already-existing bursary program, supported by donations and provides discounted retreat spaces each year. This will aid the group in getting more publicity.
• In September 2021, MAISON ILA introduced its meditation program in France. The launch resulted in expanding the meditation program across North America and a rise in patients and revenue.

Europe Meditation Market Scope

The Europe meditation market is segmented on the basis of seven segments: type, product, and application. The growth will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and insights to help them make strategic decisions to identify core market applications.

Type

• Progressive Relaxation/Body Scan Meditation
•  Mindfulness Meditation
•  Breath Awareness Meditation
•  Spiritual Meditation/ Transcendental Meditation
•  Zen Meditation
•  Kundalini Yoga
•  Metta Meditation
•  Others

On the basis of type, the Europe meditation market is segmented into progressive relaxation/body scan meditation, mindfulness meditation, breath awareness meditation, spiritual meditation/ transcendental meditation, zen meditation, kundalini yoga, metta meditation, and others.

Product

• Meditation Apps
•  Accessories

On the basis of product, the Europe meditation market is segmented into meditation apps and accessories.

Application

• Stress Management
•  Anxiety and Depression Management
•  Management of Cardiovascular Disorders
•  Improve Immunity
•  General Health Management
•  Others

On the basis of application, the Europe meditation market is segmented into stress management, anxiety and depression management, management of cardiovascular disorders, improve immunity, general health management, and others.

Europe Meditation Market Regional Analysis/Insights

对欧洲冥想市场进行了分析，并按上述地区、类型、产品和应用提供了市场规模洞察和趋势。

欧洲冥想市场报告涵盖的国家包括德国、法国、英国、意大利、西班牙、俄罗斯、土耳其、比利时、荷兰、瑞士、瑞典、波兰、挪威、芬兰和欧洲其他国家。

由于市场参与者的积极性不断提高以及现代冥想技术应用程序的使用，英国有望在市场中占据主导地位。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和国内市场法规变化。新销售、替代销售、国家人口统计、疾病流行病学和进出口关税等数据点是用于预测各个国家市场情景的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了欧洲品牌的存在和可用性以及它们因本土和国内品牌对销售渠道的激烈或稀缺竞争而面临的挑战。

竞争格局和欧洲冥想市场份额分析

欧洲冥想市场竞争格局提供了有关竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、欧洲业务、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上数据点仅与专注于欧洲冥想市场的公司有关。

欧洲冥想市场的一些主要参与者包括 Gaia House、Calm、Headspace Inc.、Simple Habit、MEDITOPIA Heartfulness Institute Denmark、Aura Health、Insight Network Inc.、OSHO afroz、Assisi Retreats、Breethe、Daily Meditation Berlin、Hridaya Yoga、Shanti-Som、London Meditation Centre、Reflectly SOLTERRENO、MasQi、SYNCTUITION LLC、Isha Life UK & Europe、Vipassana-Vereinigung eV、kalmhorizo​​ns.com、Vipassana Trust – Dhamma Dip、Sharpham Trust、Sanity & Self、The Health Spa – Witherdens Hall Organic Spa Retreat Dhanakosa 等。

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