欧洲授权足球商品市场 – 行业趋势及 2028 年预测

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欧洲授权足球商品市场 – 行业趋势及 2028 年预测

  • FMCG
  • Published Report
  • Mar 2021
  • Europe
  • 350 页面
  • 桌子數： 95
  • 图号： 25
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欧洲授权足球商品市场，按产品类型（鞋类、服装、配饰及其他）、分销渠道（电子商务、百货商店、专卖店、超市和大卖场及其他）、最终用户（儿童、男性和女性）、国家（德国、法国、英国、意大利、西班牙、俄罗斯、土耳其、比利时、荷兰、瑞士和欧洲其他地区）划分的行业趋势和预测至 2028 年

欧洲足球授权商品市场

市场分析和见解：欧洲授权足球商品市场

预计授权足球商品市场将在 2021 年至 2028 年的预测期内实现市场增长。Data Bridge Market Research 分析称，在 2021 年至 2028 年的预测期内，该市场的复合年增长率为 6.5%，预计到 2028 年将达到 148.3058 亿美元。在研究人员中越来越受欢迎，增加了预测期内对授权足球商品市场的需求。

授权足球商品是在零售店出售的带有一些展示的商品，包括由授权生产商正确制造的与足球运动相关的商品。授权足球商品包括各种类型的产品，例如运动服装、设备、配件和其他一些东西。

更具吸引力和时尚的运动服装和配饰的制造日益增多，成为授权足球商品市场的驱动力。设备制造的高成本将抑制授权足球商品市场的增长。全球范围内体育联盟活动的增多可能为授权足球商品市场带来机遇。授权足球商品销售许可的要求可能对授权足球商品市场构成挑战。

本授权足球商品市场报告提供了市场份额、新发展和产品渠道分析、国内和本地市场参与者的影响的详细信息，分析了新兴收入来源、市场法规变化、产品审批、战略决策、产品发布、地域扩张和市场技术创新方面的机会。要了解分析和授权足球商品市场情景，请联系 Data Bridge Market Research 获取分析师简报，我们的团队将帮助您创建收入影响解决方案以实现您的预​​期目标。

欧洲足球授权商品市场

欧洲授权足球商品市场范围和市场规模

根据产品类型、分销渠道和最终用户，授权足球商品市场可分为三个显著的细分市场。细分市场之间的增长有助于您分析利基增长领域和进入市场的策略，并确定您的核心应用领域和目标市场的差异。

  • 根据产品类型，授权足球商品市场分为鞋类、服装、配饰和其他。2021 年，服装领域在全球占据主导地位，因为其吸汗特性扩大了其消费范围。
  • 根据分销渠道，授权足球商品市场分为电子商务、百货商店、专卖店、超市和大卖场等。2021 年，电子商务领域因更快的购买流程而占据主导地位。
  • 根据最终用户，授权足球商品市场分为儿童、男性和女性。2021 年，男性市场将占据主导地位，因为健身趋势主要在男性中兴起。

授权足球商品市场国家层面分析

对授权足球商品市场进行了分析，并按上述国家、产品类型、分销渠道和最终用户提供了市场规模信息。

欧洲授权足球商品市场报告涵盖的国家包括德国、法国、英国、意大利、西班牙、俄罗斯、土耳其、比利时、荷兰、瑞士、波兰和欧洲其他地区。

由于服装领域对足球商品的消费，德国引领着欧洲授权足球商品市场的增长。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。新销售、替代销售、国家人口统计、监管法案和进出口关税等数据点是用于预测单个国家市场情景的一些主要指标。此外，在提供国家数据的预测分析时，还考虑了品牌的存在和可用性以及由于来自本地和国内品牌的激烈或稀少的竞争而面临的挑战、销售渠道的影响。

足球授权商品中耳机/耳塞的需求不断增加

特许足球商品市场还为您提供每个国家行业增长的详细市场分析，包括销售额、零部件销售额、特许足球商品技术发展的影响以及监管环境的变化及其对特许足球商品市场的支持。数据涵盖 2011 年至 2019 年的历史时期。

竞争格局和授权足球商品市场份额分析

授权足球商品市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、公司优势和劣势、产品发布、临床试验渠道、品牌分析、产品批准、专利、产品宽度和广度、应用优势、技术生命线曲线。以上提供的数据点仅与公司对欧洲授权足球商品市场的关注有关。

欧洲授权足球商品市场报告涵盖的主要参与者包括 Givova Sports、JOMA、PUMA SE、Mitre International、ADIDAS AG、Castore、Erreà Sport Spa、New Balance、DRH Sports、Nike, Inc.、MACRON SPA 和 Under Armour, Inc. 以及其他国内外参与者。DBMR 分析师了解竞争优势并为每个竞争对手分别提供竞争分析。

世界各地的公司也发起了许多产品开发，这也加速了授权足球商品市场的增长。

例如，

  • 2020 年 9 月，PUMA SA 与 Football Gal 合作，旨在打造独一无二的时尚，以 FIGC 球衣为灵感，向意大利文化致敬。此次更新有助于提高公司的销售额，从而增加未来的收入。

合作、合资和其他战略通过扩大覆盖范围和存在感来提高公司的市场份额。它还通过扩大规模范围为组织提供授权足球商品提供了优势。

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目录

  1. introduction
    1. OBJECTIVES OF THE STUDY
    2. MARKET DEFINITION
    3. OVERVIEW of Europe LICENSED FOOTBALL MERCHANDISE MARKET
    4. LIMITATION
    5. MARKETS COVERED
  2. MARKET SEGMENTATION
    1. MARKETS COVERED
    2. geographical scope
    3. years considered for the study
    4. currency and pricing
    5. DBMR TRIPOD DATA VALIDATION MODEL
    6. PRODUCT TYPE LIFE LINE CURVE
    7. MULTIVARIATE MODELLING
    8. primary interviews with key opinion leaders
    9. DBMR MARKET POSITION GRID
    10. MARKET END-USER COVERAGE GRID
    11. DBMR MARKET CHALLENGE MATRIX
    12. vendor share analysis
    13. IMPORT-EXPORT DATA
    14. secondary sourcEs
    15. assumptions
  3. EXECUTIVE SUMMARY
  4. premium insights
  5. Market Overview
    1. drivers
      1. Growing attraction of teenagers towards outdoor sports
      2. Increasing sports sponsorships
      3. Rising awareness regarding fitness and healthy lifestyle
      4. Technological advancements in sporting goods
      5. Increasing manufacturing of more attractive and stylish sports apparel and accessories
    2. Restraints
      1. High cost incurred in equipment machinery
      2. Problem faced by small business in preparing a stable customer base
    3. Opportunities
      1. Increasing sports league activities across the globe
      2. Increasing demand for lightweight materials and advanced technologies
    4. challengeS
      1. Requirement of permission to sell licensed football merchandise
      2. Difficulty in preparing unique products
  6. COVID 19 impact ON EUROPE LICENSED FOOTBALL MERCHANDISE MARKET
    1. ANALYSIS on IMPACT OF COVID-19 ON THE EUROPE LICENSED FOOTBALL MERCHANDISE MARKET
    2. AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE EUROPE LICENSED FOOTBALL MERCHANDISE MARKET
    3. STRATERGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE
    4. IMPACT on price
    5. IMPACT ON DEMAND
    6. IMPACT ON SUPPLY CHAIN
    7. CONCLUSION
  7. Europe Licensed football merchandise market, BY Product Type
    1. overview
    2. Footwear
    3. Apparels
      1. T-Shirts
      2. Jerseys
      3. Hoodies
      4. Trousers
      5. others
    4. Accessories
      1. Wrist and Headbands
      2. Gloves
      3. caps
      4. Helmets
      5. others
    5. Others
  8. Europe Licensed football merchandise market, BY Distribution Channel
    1. overview
    2. E-commerce
    3. Department Stores
    4. Specialty Stores
    5. SUPERMARKET & HYPERMARKET
    6. others
  9. Europe Licensed football merchandise market, BY End-User
    1. overview
    2. men
    3. women
    4. children
  10. EUROPE LICENSED FOOTBALL MERCHANDISE MARKET, by GEOGRAPHY
    1. Europe
      1. Germany
      2. U.K.
      3. France
      4. Italy
      5. Spain
      6. Netherlands
      7. Belgium
      8. Russia
      9. Turkey
      10. Switzerland
      11. Rest of Europe
  11. EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: COMPANY landscape
    1. company share analysis: EUROPE
  12. swot analysis
  13. company profiles
    1. under armour, inc.
      1. COMPANY SNAPSHot
      2. revenue analysis
      3. company share analysis
      4. Product Portfolio
      5. RECENT UPDATE
    2. joma
      1. COMPANY SNAPSHot
      2. company share analysis
      3. Product Portfolio
      4. RECENT UPDATE
    3. Mitre International
      1. COMPANY SNAPSHot
      2. company share analysis
      3. Product Portfolio
      4. RECENT UPDATE
    4. PUMA SE
      1. COMPANY SNAPSHot
      2. revenue analysis
      3. company share analysis
      4. Product Portfolio
      5. RECENT UPDATES
    5. DRH Sports
      1. COMPANY SNAPSHot
      2. company share analysis
      3. Product Portfolio
      4. RECENT UPDATE
    6. Fanatics (International) Ltd
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATE
    7. Erreà Sport Spa
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATE
    8. New Era Cap
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATE
    9. adidas AG
      1. COMPANY SNAPSHot
      2. revenue analysis
      3. Product Portfolio
      4. RECENT UPDATE
    10. Castore
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATE
    11. Givova Sports
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATE
    12. MACRON S.P.A.
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATES
    13. New Balance
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATES
    14. nike, inc.
      1. COMPANY SNAPSHot
      2. revenue analysis
      3. Product Portfolio
      4. RECENT UPDATE
    15. Score Draw
      1. COMPANY SNAPSHot
      2. Product Portfolio
      3. RECENT UPDATE
  14. questionnaire
  15. RELATED REPORTS

表格列表

TABLE 1 IMPORT DATA OF Product: 610520 Men's or boys' shirts of man-made fibres, knitted or crocheted (excluding nightshirts, T-shirts, ...HS CODE: 6015 (USD THOUSAND)

TABLE 2 export DATA OF Product: 610520 Men's or boys' shirts of man-made fibres, knitted or crocheted (excluding nightshirts, T-shirts, ...HS CODE: 6015 (USD THOUSAND)

TABLE 3 Obesity Rate by country (2021)

TABLE 4 Europe Licensed football merchandise market, BY product type, 2019-2028 (USD million)

TABLE 5 Europe Licensed football merchandise market, BY product type, 2019-2028 (Million units)

TABLE 6 Europe Licensed football merchandise market, Footwear BY region, 2019-2028 (USD million)

TABLE 7 Europe Licensed football merchandise market, Footwear BY region, 2019-2028 (million units)

TABLE 8 Europe Licensed football merchandise market, Apparels BY region, 2019-2028 (USD million)

TABLE 9 Europe Licensed football merchandise market, Apparels BY region, 2019-2028 (million units)

TABLE 10 Europe Licensed football merchandise market, apparels BY product type, 2019-2028 (USD million)

TABLE 11 Europe Licensed football merchandise market, Accessories BY region, 2019-2028 (USD million)

TABLE 12 Europe Licensed football merchandise market, Accessories BY region, 2019-2028 (million units)

TABLE 13 Europe Licensed football merchandise market, Accessories BY product type, 2019-2028 (USD million)

TABLE 14 Europe Licensed football merchandise market, others BY region, 2019-2028 (USD million)

TABLE 15 Europe Licensed football merchandise market, others BY region, 2019-2028 (million units)

TABLE 16 Europe Licensed football merchandise market, BY distribution channel, 2019-2028 (USD Million)

TABLE 17 Europe Licensed football merchandise market, E-commerce BY region, 2019-2028 (USD million)

TABLE 18 Europe Licensed football merchandise market, Department stores BY region, 2019-2028 (USD million)

TABLE 19 Europe Licensed football merchandise market, Specialty stores BY region, 2019-2028 (USD million)

TABLE 20 Europe Licensed football merchandise market, SUPERMARKET & HYPERMARKET BY region, 2019-2028 (USD million)

TABLE 21 Europe Licensed football merchandise market, others BY region, 2019-2028 (USD million)

TABLE 22 Europe Licensed football merchandise market, BY end-user, 2019-2028 (USD Million)

TABLE 23 Europe Licensed football merchandise market, men BY region, 2019-2028 (USD million)

TABLE 24 Europe Licensed football merchandise market, women BY region, 2019-2028 (USD million)

TABLE 25 Europe Licensed football merchandise market, Children BY region, 2019-2028 (USD million)

TABLE 26 Europe Licensed football merchandise Market, BY COUNTRY ,2019-2028

TABLE 27 Europe Licensed football merchandise Market, BY COUNTRY,2019-2028 (Million Units)

TABLE 28 Europe Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 29 Europe Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 30 Europe Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 31 Europe Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 32 Europe Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 33 Europe Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 34 Germany Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 35 Germany Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 36 Germany Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 37 Germany Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 38 Germany Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 39 Germany Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 40 U.K. Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 41 U.K. Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 42 U.K. Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 43 U.K. Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 44 U.K. Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 45 U.K. Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 46 France Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 47 France Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 48 France Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 49 France Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 50 France Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 51 France Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 52 Italy Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 53 Italy Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 54 Italy Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 55 Italy Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 56 Italy Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 57 Italy Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 58 Spain Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 59 Spain Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 60 Spain Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 61 Spain Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 62 Spain Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 63 Spain Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 64 Netherlands Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 65 Netherlands Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 66 Netherlands Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 67 Netherlands Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 68 Netherlands Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 69 Netherlands Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 70 Belgium Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 71 Belgium Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 72 Belgium Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 73 Belgium Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 74 Belgium Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 75 Belgium Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 76 Russia Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 77 Russia Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 78 Russia Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 79 Russia Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 80 Russia Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 81 Russia Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 82 Turkey Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 83 Turkey Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 84 Turkey Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 85 Turkey Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 86 Turkey Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 87 Turkey Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 88 Switzerland Licensed football merchandise market, By Product Type, 2019-2028 (USD Million)

TABLE 89 Switzerland Licensed football merchandise market, By Product Type, 2019-2028 (Million Units)

TABLE 90 Switzerland Licensed football merchandise market, Apparels BY Product Type, 2019-2028 (USD Million)

TABLE 91 Switzerland Licensed football merchandise market, Accessories BY Product Type, 2019-2028 (USD Million)

TABLE 92 Switzerland Licensed football merchandise market, BY Distribution Channel, 2019-2028 (USD Million)

TABLE 93 Switzerland Licensed football merchandise market, BY End-User, 2019-2028 (USD Million)

TABLE 94 Rest of Europe Licensed Football Merchandise Market, By Product Type, 2019-2028 (USD Million)

TABLE 95 Rest of Europe Licensed Football Merchandise Market, By Product Type, 2019-2028 (Million Units)

图片列表

FIGURE 1 EUROPE LICENSED FOOTBALL MERCHANDISE market: segmentation

FIGURE 2 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: data triangulation

FIGURE 3 EUROPE LICENSED FOOTBALL MERCHANDISE market: DROC ANALYSIS

FIGURE 4 EUROPE LICENSED FOOTBALL MERCHANDISE mARKET: EUROPE VS REGIONAL MARKET ANALYSIS

FIGURE 5 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: COMPANY RESEARCH ANALYSIS

FIGURE 6 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: THE PRODUCT TYPE LIFE LINE CURVE

FIGURE 7 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: INTERVIEW DEMOGRAPHICS

FIGURE 8 EUROPE LICENSED FOOTBALL MERCHANDISE Market: DBMR MARKET POSITION GRID

FIGURE 9 EUROPE LICENSED FOOTBALL MERCHANDISE Market: MARKET end-user COVERAGE GRID

FIGURE 10 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: THE MARKET CHALLENGE MATRIX

FIGURE 11 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: vendor share analysis

FIGURE 12 Europe LICENSED FOOTBALL MERCHANDISE market: SEGMENTATION

FIGURE 13 Technological advancements in sporting goods ARE DRIVing THE EUROPE LICENSED FOOTBALL MERCHANDISE MARKET IN THE FORECAST PERIOD OF 2021 to 2028

FIGURE 14 Apparels is expected to account for the largest share of the Europe LICENSED FOOTBALL MERCHANDISE market in 2021 & 2028

FIGURE 15 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGEs OF EUROPE licensed football merchandise Market

FIGURE 16 Europe sports sponsorship and investment (2015-2019)

FIGURE 17 Europe Licensed football merchandise market: BY product type, 2020

FIGURE 18 Europe Licensed football merchandise market: BY distribution channel, 2020

FIGURE 19 Europe Licensed football merchandise market: BY end-user, 2020

FIGURE 20 EUROPE Licensed football merchandise market: SNAPSHOT (2020)

FIGURE 21 EUROPE Licensed football merchandise market: by COUNTRY (2020)

FIGURE 22 EUROPE Licensed football merchandise market: by COUNTRY (2021 & 2028)

FIGURE 23 EUROPE Licensed football merchandise market: by COUNTRY (2020 & 2028)

FIGURE 24 EUROPE Licensed football merchandise market: by TYPE (2021-2028)

FIGURE 25 EUROPE LICENSED FOOTBALL MERCHANDISE MARKET: company share 2020 (%)

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研究方法

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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