欧洲电动自行车 (E-Bike) 市场 - 行业趋势和 2031 年预测

欧洲电动自行车（E-Bike）市场分析及规模

电动自行车 (E-Bike) 市场继续蓬勃发展，最新进展和技术推动了增长。轻型电池、强劲电机和集成智能功能等创新正在改变骑行体验。增强的安全功能和更长的电池寿命吸引了更多消费者将电动自行车作为一种可持续且便捷的交通方式，从而推动了市场的扩张。

2023 年欧洲电动自行车 (E-Bike) 市场规模价值 46 亿美元，预计到 2031 年将达到 88.4 亿美元，2024 年至 2031 年预测期内的复合年增长率为 8.5%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和杵分析。

报告范围和市场细分

Market Definition

An electric bike (E-Bike) is a bicycle equipped with an electric motor to assist propulsion. It combines traditional pedaling with motorized assistance, providing riders with the option to pedal manually or rely on the motor for added power. E-bikes are eco-friendly alternatives to conventional vehicles, offering convenience, efficiency, and reduced environmental impact, making them increasingly popular for commuting and leisure activities.

Europe Electric Bike (E-Bike) Market Dynamics

Drivers

• Rising Traffic Congestion and Urbanization

Rapid urbanization and congested city roads have sparked a surge in demand for nimble and efficient commuting options. E-bikes emerge as a compelling solution, offering convenience and agility in navigating through dense urban environments. For instance, in cities such as Amsterdam and Tokyo, where traffic congestion is a persistent issue, the popularity of e-bikes has soared, showcasing their potential to alleviate transportation challenges and drive market growth.

• Expansion of Tourism Sector

The growing tourism sector in the region catalyzes the electric bike market, driven by increased tourist numbers and resulting congestion. As destinations become more crowded, visitors seek convenient and eco-friendly transportation options, spurring demand for e-bikes. Moreover, heightened investments and expanding automotive industries, alongside rising disposable incomes, propel market growth. For instance, in popular tourist spots such as coastal towns, rental services offering e-bikes thrive amidst growing visitor footfall.

Opportunities

• Increasing Social Trends and Lifestyle Choices

E-bikes have become a symbol of contemporary urban living, blending sustainability with style. Their sleek designs and technological features cater to consumers seeking innovative, fashionable transportation solutions. For instance, brands such as VanMoof have capitalized on this trend, offering e-bikes with integrated smart technology and minimalist aesthetics. As more individuals prioritize eco-consciousness and seek to make a statement with their lifestyle choices, the e-bike market continues to thrive.

• Economic Growth in Emerging Markets

The economic expansion in emerging markets fuels the growth of the Europe e-bike market. As disposable incomes rise, a burgeoning middle class seeks convenient and cost-effective transportation solutions. This drives increased demand for electric bikes in Europe, as manufacturers capitalize on the opportunity to cater to this growing market segment. For instance, companies such as Bosch and Shimano are experiencing heightened sales as they supply components for e-bikes sold across Europe, underscoring the market's expansion.

Restraints/Challenges

• Maintenance and Service Costs

Maintenance and service costs for e-bikes, especially concerning electrical components, pose a significant barrier to market growth. The specialized nature of these requirements leads to higher expenses compared to traditional bicycles, discouraging potential buyers and limiting widespread adoption of electric bikes as a viable transportation option.

• Perception and Social Acceptance

Perception and social acceptance challenges hinder the widespread adoption of e-bikes. Traditional cyclists and some communities may stigmatize or resist e-bikes, impacting their market growth. Negative attitudes towards e-bikes persist despite their growing popularity, creating barriers to their acceptance and limiting their market penetration in certain demographics and regions.

This  market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In September 2022, Pedego unveiled the Pedego Avenue, boasting a robust 500-watt motor, balanced frame geometry, and integrated battery. Geared towards elevating cycling experiences, especially in challenging terrains, the Avenue promises reliability and efficiency
• In April 2022, EMotorad debuted Lil E and T-Rex+, blending technology with sustainability. Lil E, an electric kick-scooter, promises versatility with a range of 15 to 20 km, while T-Rex+ is a mountain bike designed for stability and comfort on rugged trails
• In April 2022, Pedego Electric Bikes expanded its presence in Orlando, Florida, with a new store catering to the surging demand for electric bikes. The store offers sales, rentals, and services, aiming to provide a holistic experience for customers in the region
• In October 2021, Yamaha Motors and Hero Motors Limited formed a partnership to manufacture Hub-mounted drive units for e-bikes. Under the agreement, Hero Motors held the majority share, signaling a strategic move to strengthen their presence in the electric bike market

Europe Electric Bike (E-Bike) Market Scope

The market is segmented on the basis of hub motor location, component, battery type, battery power, mode, class, type, application, and gender. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Battery Type

• Lithium-Ion
• Lithium-Ion Polymer
• Nickel Metal Hydride
• Lead Acid
• Sealed Lead Acid
• Others

 Hub Motor Location

• Mid Drive Hub Motor
• Rear Hub Motor
• Front Hub Motor

 Mode

• Pedal Assist
• Throttle

 Battery Power

• Under 750W,
• 750W-1500W
•  Above 1500W

 Class

• Class I
• Class II
• Class III

 Usage

• City
• Urban
• Mountain/Trekking Bikes
• Racing
• Cargo
• Others

Component

• Battery
• Motor
• Frame
• Display
• Tire
• Throttle
• Light and Reflector
• Others

Application

• Utility
• Leisure
• Speed

 Gender

• Men
• Women
• Unisex

Speed

• Upto 25Km/hr
• 25-45Km/hr

Europe Electric Bike (E-Bike) Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided, hub motor location, component, battery type, battery power, mode, class, type, application, and gender as referenced above.

The countries covered in the market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and rest of Europe in Europe.

The U.K. is the fastest growing in the electric bike (E-Bike) market, propelled by growing consumer demand. With a robust market appetite, the country experiences exponential growth, fostering innovation and adoption of E-bikes as a sustainable and efficient mode of transportation.

Germany is expected to dominate the electric bike (E-Bike) market due to its robust automotive infrastructure and the significant presence of key industry players. Leveraging established facilities and expertise, Germany is poised to lead innovation and drive growth in this rapidly expanding sector.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Europe Electric Bike (E-Bike) Market Share Analysis

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• Accell 集团 (荷兰)
• AIMA 电动自行车（英国）
• 江苏新日电动车有限公司 (中国)
• ITALJET SPA（意大利）
• Riese & Müller GmbH（德国）
•  FIVE Bianchi SpA（意大利）
•  川崎汽车公司（美国）
•  雅迪科技集团股份有限公司 (中国)
•  捷安特自行车（台湾）
• Trek 自行车公司 (美国)
• Rad Power Bikes Inc.（美国）
• 雅马哈摩托车有限公司（日本）

SKU-55574